James McLernon
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James Wright McLernon (August 7, 1927 – March 21, 2020) was an automobile company executive who worked for
Westmoreland Assembly Plant, the first factory in the United States operated by a non-American automaker, up and running in 1978 and then became president of VW's entire American division. His role at Volkswagen was controversial, due to the softening of the Volkswagen Rabbit (known in Europe as the Golf), to make the car appeal to a mass market. He was fired by Carl Hahn
when Hahn became the chairman of Volkswagen AG in 1982.
McLernon died March 21, 2020, at Beaumont Hospital, Royal Oak, Michigan and was buried at Acacia Park Cemetery, Beverly Hills, Michigan.[1]
References
Sources
- University of Buffalo, Alumni Profiles, Fall 1998: James W. McLernon, Class of 1950
- Kiley, David, "Getting The Bugs Out: The Rise, Fall and Comeback of Volkswagen in America", Adweek, 2002
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