Jerry Mander

Source: Wikipedia, the free encyclopedia.
Not to be confused with Gerrymandering.

Jerry Irwin Mander (May 1, 1936 – April 11, 2023)[1][2] was an American activist and author in San Francisco, known for his use of advertising for progressive and ecological causes and for his 1978 book, Four Arguments for the Elimination of Television.

Early life and education

Mander was born in

Yonkers,[3] one of two children of Harry Mander, a garment worker who later started a company manufacturing clothing linings, and his wife Eva. Both of his parents were Jewish immigrants who had left Poland and Romania, respectively, to escape persecution.[1][2][4]

Mander originally aspired to be a

Wharton School of Business at the University of Pennsylvania in 1957, and an M.S. in international economics from Columbia University in 1959.[1][2][6]

Career

After working for a short time in

Firesign Theater. After Gossage's death in 1969, the firm broke up and Mander became independent.[1] He co-founded Public Interest Communications to assist individuals and nonprofits, then joined the Public Media Center, where he remained for 20 years as a senior fellow.[1][2]

In 1966, while at Freeman & Gossage, Mander created an ad campaign for the

Wall Street Journal called him "the Ralph Nader of advertising.[8]

Mander was program director at the Foundation for Deep Ecology,[2] and in 1994 founded the International Forum on Globalization, a multi-national think tank in counterpoint to the World Trade Organization and the North American Free Trade Agreement that held sold-out teach-ins and launched the anti-corporatist movement.[1][2][8] He served as its executive director until 2009, when he became a Distinguished Fellow. In 2007, he appeared in the documentary film What a Way to Go: Life at the End of Empire.[9]

Mander published eight non-fiction books, the best known being Four Arguments for the Elimination of Television in 1978,[8] in which he argued that television paves the way for autocracy by isolating viewers and dulling their minds.[2] In 2022 he published a memoir through the prism of his advertising work for transformative causes, 70 Ads to Save the World.[1][2][8]

Personal life and death

In 1965, Mander married feminist author Anica Vesel. They had two sons, Kai and Yari. They divorced in 1982; she died in 2002.[10] He remarried in 1987 to Elizabeth Garsonnin, a filmmaker and colleague at the Public Media Center, from whom he was also divorced, and in 2009 to Koohan Paik, also a filmmaker. They split their time between his longtime home in Bolinas, California and her home in Hawaii.[1]

Mander died at home in

Kukuihaele, Hawaii, on April 11, 2023, at the age of 86. According to family, the cause was prostate cancer.[1][2]

Works

See also

References

  1. ^ a b c d e f g h i j k Sam Whiting (May 2, 2023) [April 27, 2023]. "Jerry Mander, San Francisco's radical adman, dies at 86". San Francisco Chronicle.
  2. ^ a b c d e f g h i j k l m Richard Sandomir (May 3, 2023) [April 30, 2023]. "Jerry Mander, Adman for Radical Causes, Dies at 86". The New York Times. Archived from the original on May 11, 2023.
  3. San Francisco Film Society
    . Retrieved November 22, 2010. I was born in the Bronx. I grew up in Yonkers, New York.
  4. ISBN 978-0-688-08274-1
    . My parents carried the immigrants' fears. Security was their primary value: all else was secondary. Both of them had escaped pogroms in Eastern Europe. My father's career had followed the path familiar to so many New York immigrants. Lower East Side. Scant schooling. Street hustling. Hard work at anything to keep life together. Early marriage. Struggling out of poverty. ... [My father] founded what later became Harry Mander and Company, a small service business to the garment industry, manufacturing pipings, waistbands, pocketing and collar canvas.
  5. Lannan Foundation. Archived from the original
    on December 9, 2012. I was a golf star throughout my youth and that was what I wanted to be, a professional golfer when I was very young.
  6. ^ Ron Arnold (August 26, 2002). "Jerry Mander". Bellevue, Washington: Center for the Defense of Free Enterprise. Archived from the original on December 8, 2010. Retrieved December 3, 2010. He holds a master's degree from Columbia University's Business School in International Economics.
  7. ^ a b Koohan Paik-Mander (April 12, 2023). "Jerry Mander: 1936-2023". Synergetic Press.
  8. ^ a b c d e Mark J. Palmer (April 26, 2023). "We Lose Two Outstanding Environmentalists: Jerry Mander and David Kirby". International Marine Mammal Project.
  9. ^ "What a Way to Go (Life at the End of Empire)". Mud City Press. June 13, 2008. Retrieved May 23, 2023.
  10. ^ Nanette Asimov (June 22, 2002). "Anica Vesel Mander-- feminist author and New College professor". San Francisco Chronicle. Retrieved May 23, 2023.

External links

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