Joel Cheatwood

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Joel Cheatwood
Born (1958-09-01) September 1, 1958 (age 65)
Oklahoma City, Oklahoma, U.S.
Occupations
  • News director
  • media executive
Years active1980–present
EmployerMerit Street Media (Phil McGraw/TBN)
Known forTabloid journalism
Television
(2011–2015)
Spouse
Neva Cheatwood
​
(m. 1983)​
Children2
Parents
  • Don C. Cheatwood (father)
  • Eleanor E. Cheatwood (mother)
Websitecheatwoodmedia.com

Joel Cheatwood (born c. September 1, 1958

Miami, Florida, from 1988 to 1990 and from 1991 to 1997, implementing a highly successful, visually-based tabloid journalism
format that has since been emulated and imitated at television stations across the country.

Cheatwood also headed news operations for

TheBlaze
.

Early life

Joel Cheatwood was born in

Christian bookstore in Fresno.[10] Between the ages of 5 to 14, Cheatwood attended these tent meetings, served as an usher and sang with the choir.[6] Cheatwood participated in the California Cadet Corps, and in 1971 was named most outstanding non-commissioned officer in the seventh grade, at the time the youngest student participant to win the award.[11]

In high school, Cheatwood played on the high school baseball team and tried out for the

Cleveland Indians.[12]

Career

Cheatwood was interested in

Fresno State from 1978 to 1981, Cheatwood worked for the Fresno Guide[13] as a reporter, first as a sportswriter, then covering the City Hall beat.[6] After the Guide folded in 1980, Cheatwood joined KFSN-TV in Fresno at age 20 as a news assignment editor.[6][14] Cheatwood thrived in the immediacy of television, eventually overcoming a frequent migraine and short temper to pursue management roles.[6]

Working as an

Cleveland, Ohio.[18][19]

Tabloid television news

Cheatwood was hired as news director for

Miami, Florida, in January 1988.[18] Then the market's NBC affiliate, WSVN lost the affiliation after NBC bought CBS affiliate WTVJ (channel 4) and CBS purchased Fox affiliate WCIX-TV (channel 6), triggering a complicated series of network affiliation switches on January 1, 1989.[20][21] With the backing of WSVN owner Sunbeam Television,[22] Cheatwood led the station's relaunch with a visually aggressive tabloid format beginning in September 1988 and a major expansion of newscast production, unheard of in the industry.[23][24] While these plans were initially ridiculed in local media, WSVN's newscast ratings stabilized and increased throughout 1989, outdrawing WTVJ in multiple time periods.[25][26] As 1990 began, WSVN was regarded in the industry as a major success story.[27] Cheatwood also oversaw production of local shows for WSVN. Inside Story (later Inside Report) was a news magazine created as a replacement for the NBC Nightly News,[24][28] the program was a local ratings success and briefly syndicated in the fall of 1989.[29] Sunbeam also launched an in-house production company with Cheatwood as president.[25]

The Fox network, which WSVN affiliated with, hired Cheatwood in early 1990 to oversee the development of a possible network newscast.

1991 Persian Gulf conflict was converted to 7:30,[34] an irreverent news magazine that attracted controversy for sensational, lurid topics mixed with cynicism.[35] By January 1996, Cheatwood relaunched 7:30 as Deco Drive, which remains on WSVN today.[36][37]

WSVN's newscast format attracted industry attention for a large volume of stories all short in length, a strong emphasis on crime, casual verbiage in reporting,

WHDH-TV, for $215 million,[40] Cheatwood was appointed as vice president of news for both stations.[43] WHDH adopted a tabloid format less aggressive than WSVN by comparison, but emerged as a ratings contender in the Boston market by the end of the decade.[6][44] The WSVN tabloid format proved influential to television newscasts and was widely imitated—either in elements or as a whole—throughout the country, and also served as model for increased news production among current and new Fox affiliates.[45][46]

WMAQ, KYW and WCBS

In February 1997, Cheatwood was hired by NBC as vice president of news for WMAQ-TV, the network's owned-station in Chicago, in addition to varied projects for MSNBC and other digital ventures.[47] That May, Cheatwood recruited Jerry Springer as a "news analyst" for WMAQ's 10 p.m. news, an experiment which backfired when lead anchor Carol Marin resigned on-air in protest,[48] followed by co-anchor Ron Magers;[49] Springer was removed after two commentaries.[50] One NBC executive estimated WMAQ lost more than $10 million in advertising revenue over the incident.[51] Cheatwood later claimed Springer's usage as a commentator came after the general manager insisted on having Springer as an anchor;[12] Princell Hair—who was WMAQ's news director under Cheatwood—claimed Springer was presented to him and Cheatwood as a fait accompli.[52] NBC reassigned Cheatwood in May 1998 to head daytime development for the network's owned-station group, a position that heretofore did not exist.[53] By that September, Cheatwood was hired as station manager for KYW-TV, the CBS-owned station in Philadelphia.[54]

Cheatwood was promoted in April 2000 to be vice president of news for the

CBS Radio News reporter Kimberly Dozier as correspondent.[60]

Despite these changes, WCBS failed to sustain any positive ratings growth and suffered significant declines in the November 2001 sweeps. The failure was more pointed as WCBS was the only English-language television station to have a workable backup transmitter after the September 11 attacks.[61] By August 2002, WNBC news director Dianne Doctor was hired to take over Cheatwood's WCBS duties.[62]

Cable news and conservative media

Cheatwood joined CNN in 2003 as a program development executive and advisor to network president

CNN Headline News transitioned to talk-based programming at night, Cheatwood developed shows for Glenn Beck and Nancy Grace, along with Showbiz Tonight, garnering the highest ratings for the channel in that time period.[65] Cheatwood hired Beck, a syndicated conservative radio host, under the belief Beck could adapt his persona for a television audience.[66] By April 2007, Cheatwood joined Fox News as vice president of development for both the channel and the soon-to-be launched Fox Business, reporting to Roger Ailes.[65][67]

Cheatwood hired Beck to host a late-afternoon show for Fox News in October 2008. Beck chose to join Fox News as he and Cheatwood "speak the same language" and money was not a consideration.[68] While a ratings success, Beck espoused multiple controversial statements and rhetoric,[69][70][71] was subject to 296 individual advertisers on Fox News withholding their commercials on his show,[66] and saw Cheatwood eventually lose Ailes' backing and become marginalized.[72] Fox News and Beck's production company announced on April 6, 2011, that Beck would "transition off his daily program" by June 30,[73] with Cheatwood becoming a "liaison" between the two parties.[74] Beck moved his show to "GBTV", a streaming media venture, and Cheatwood was named president of programming.[75]

"GBTV" was renamed

Department of Homeland Security but refused to divulge names.[82][83]

Merit Street Media

In November 2023,

racehorse how to run. I’m not gonna do that."[84]

Prior to joining Merit Street, Cheatwood consulted for Tegna Inc.[84]

Personal life

Cheatwood married Neva Cheatwood in 1983 when both were co-workers at KMPH. Neva has since worked at various stations alongside Joel, including WHDH and WMAQ-TV.[6][85] They have had two children,[7] both from a previous marriage.[6]

In a 1996

Boston Globe interview, Cheatwood disclosed he is a Christian but does not attend church.[6]

Filmography

Television

Year Title Role Notes
1989–1990 Inside Story / Inside Report Creator/executive producer [23][28]
1990–1991 Personalities Executive producer [32]
1991–1996 7:30 Creator [34]
1996 Deco Drive Creator [36]
2013 For the Record Executive producer [86]
2013 Pursuit of the Truth Executive producer [79]

Film

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External links

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