John Chervokas

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John V. Chervokas (1936 – July 23, 2011) was an American

television commercial.[1]

Biography

Chervokas was born in 1936 in Norwood, Massachusetts.[1] He received his bachelor's degree in 1959 from Fordham University.[1] Chervokas went to work in the advertising industry following his graduation from college. In 1964, while working for Benton & Bowles, Chevokas wrote the Mr. Whipple commercial and created the character's iconic plea to grocery shoppers, "Please don't squeeze the Charmin."[1] The commercial proved a massive hit with consumers.

Chervokas did not publicly take credit for his work until he published a first-person piece entitled "Confession of a Creative Chief: "I Squeezed The Charmin" in

Advertising Age.[1]

Chervokas went on to work in some of the industry's most prominent

Sudler & Hennessey, where he worked as the agency's chief creative officer and vice chairman until his retirement from advertising in 1994.[1]

Chervokas served as the president of the school board of the

town supervisor from 1998 until 2008, when he voluntarily stepped down from the position due to declining health.[1]

Chervokas died of complications of Parkinson's disease on July 23, 2011, at the age of 74.[1] He was survived by his wife, Roseanna; daughter, Jessica; two sons, Josh and Jason; and three grandchildren.[1]

References

  1. ^
    Advertising Age
    . Retrieved 2011-08-15.
  2. Advertising Age
    . Retrieved 2011-08-15.
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