KLOU
Soft AC "103.3 HD2 The Breeze" | |
Ownership | |
---|---|
Owner |
|
KATZ, KATZ-FM, KSD, KSLZ, KTLK-FM, W279AQ | |
History | |
First air date | February 12, 1962 | (as KMOX-FM)
Former call signs | KMOX-FM (1962–1982) KHTR (1982–1988) |
Call sign meaning | K St. LOUis |
Technical information[1] | |
Licensing authority | FCC |
Facility ID | 9626 |
Class | C1 |
ERP | 90,000 watts |
HAAT | 313 meters (1,027 ft) |
Links | |
Public license information | |
Webcast | Listen Live |
Website | klou.iheart.com |
KLOU (103.3
KLOU also broadcasts in the HD Radio digital format.[2]
History
The station began broadcasting on February 12, 1962 as KMOX-FM, by playing an easy listening/standards format. The focus then shifted to an
The oldies arrived on November 5, 1988, when KHTR changed to its current call letters of KLOU, with the station playing hits from the 1950s, 1960s and early-mid-1970s. The first song played on “Oldies 103” was “Rock and Roll is Here to Stay” by Danny and the Juniors. The station was originally known as “Oldies 103” and eventually changing the branding name to “Oldies 103.3”.[4][5][6] Gradually, the 1950s hits would disappear from the station's playlist, and more hits from the late 1970s and 1980s soon followed. The Oldies name was eventually dropped from the branding name and known as just 103.3 KLOU. KLOU was the official radio station for the NFL's St. Louis Rams from 2000 until it was replaced by all-sports newcomer WXOS in 2009. (This was shown in the station's logo from 2000–2007.)
The station was first owned by
KLOU now airs American Top 40 1970s' and 1980s' rebroadcasts on the weekends; as KHTR, the station aired AT40 for most of the 1980s.
On June 18, 2007, KLOU dropped its "103.3 KLOU" branding and oldies format for a more classic hits approach as "My 103.3", launching with
On April 29, 2010, the station rebranded as "Rewind 103.3."[8] On May 31, 2011, KLOU shifted their format to back to 1960s'-early 1980s' classic hits, and rebranded as "103.3 KLOU". During the mid to late 2010s, KLOU’s playlist would shift to a 1970s-1990s direction, with a core focus on music from the 1980s.[9]
All Rams Radio on HD2
Unlike most of Clear Channel's FM radio stations, KLOU's HD2 feed originally did not carry a direct feed from the Format Lab. Instead, the station, until 2009, aired a format called All Rams Radio, a year-round tape loop of complete St. Louis Rams games from recent weeks. During the offseason, games from as far back as the 1990s often aired on the subchannel. Even though iHeartMedia owns several flagship stations of NFL teams, St. Louis was the only market in which Clear Channel used this concept.
As with all Clear Channel HD subchannels, All Rams Radio was available for free streaming on the Internet. While the NFL has been fairly strict regarding its prohibition of broadcasting live games, they made no comment about this arrangement. KLOU lost the rights to the Rams to
Previous logos
References
- ^ "Facility Technical Data for KLOU". Licensing and Management System. Federal Communications Commission.
- ^ http://hdradio.com/station_guides/widget.php?id=19 HD Radio Guide for St. Louis
- ^ "KHTR 103.3 St. Louis - 5-year retrospective" – via www.youtube.com.
- ^ American Radio History [dead link]
- ^ "103.3 KHTR Becomes KLOU". November 4, 1988.
- ^ From 1947 to the 1980s, the call letters "KLOU" had been assigned to what is now AM station KXZZ (at 1580 kHz) in Lake Charles, Louisiana.
- ^ "103.3 KLOU becomes "My 103.3" - Format Change Archive". June 18, 2007.
- ^ "103.3 KLOU St. Louis Going In Rewind – RadioInsight". April 29, 2010.
- ^ "Oldies Return To St. Louis – RadioInsight". May 31, 2011.
External links
- KLOU official website
- KLOU in the FCC FM station database
- KLOU in Nielsen Audio's FM station database