KMVP-FM
| |
|---|---|
| Broadcast area | Phoenix metro area |
| Frequency | 98.7 MHz (HD Radio) |
| Branding | Arizona Sports 98.7 FM |
| Programming | |
| Language(s) | English |
| Format | Sports |
| Subchannels | HD2: Sports (KTAR) |
| Affiliations | ESPN Radio Arizona Cardinals Arizona Coyotes Arizona Diamondbacks Arizona State Sun Devils Phoenix Suns |
| Ownership | |
| Owner |
|
| History | |
First air date | July 1960 |
Former call signs |
|
Call sign meaning | "Most Valuable Player" |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 52514 |
| Class | C |
| ERP | 100,000 watts |
| HAAT | 545 meters (1,788 ft) |
Transmitter coordinates | 33°19′59″N 112°03′50″W / 33.333°N 112.064°W |
| Links | |
Public license information | |
| Webcast |
|
| Website | arizonasports |
KMVP-FM (98.7
Arizona Sports is the
History
KTAR-FM and KBBC
In July 1960, the station signed on as KTAR-FM, co-owned with KTAR and KTAR-TV (KPNX). KTAR-AM-FM mostly simulcast a middle of the road format of popular music, news and sports. In 1973, the FM station became KBBC, to distinguish it from sister station KTAR.
KBBC aired a beautiful music format of instrumental cover versions of popular adult songs, along with some Broadway and Hollywood show tunes. Over time, to stay youthful, KBBC added more soft vocals and reduced the instrumentals.
KKLT (98.7 K-Lite)
The station became one of the nation's pioneers of the "Soft Rock" format under the programming direction of J.D. Freeman who moved over from
To go with the K-Lite branding, the
KPKX (98.7 The Peak)
On May 28, 2004, the format was changed to adult hits as "The Peak." The call letters were switched to KPKX on May 9, 2005. KPKX became one of the first stations in the U.S. to use the format, and the first not branded as "Jack FM" or "Bob FM". The first song on "The Peak" was "A Change Would Do You Good" by Sheryl Crow.
The Peak featured the voice of actor John O'Hurley as "Mr. Peakerman", a well meaning but bumbling station owner who more or less allows the staff to play "whatever they want". The station was the brainchild of programmer Joel Grey, with writing and creative imaging produced by John Hugill. Highly successful for Bonneville, it became the de facto flagship of other properties like 95.7 Max FM in San Francisco and 106.5 The Arch in St. Louis.
KMVP-FM (Arizona Sports 98.7)
At 10 a.m. on January 6, 2014, after playing
On July 10, 2014, Bonneville announced Arizona Sports would be exclusively heard on 98.7 FM, effective September 15. KTAR then began carrying ESPN Radio full time.[3]
Programming
Dan Bickley and Vince Marotta host the morning drive time. Luke Lapinski and Ron Wolfley are heard in middays. Dave Burns and John Gambadoro are on in the afternoon. ESPN Radio is carried late nights and weekends.
References
- ^ "Facility Technical Data for KMVP-FM". Licensing and Management System. Federal Communications Commission.
- ^ Phoenix's "Peak" Flips to Sports
- ^ Bonneville to Launch "ESPN Phoenix" in September
External links
- Official website
- KMVP in the FCC FM station database
- KMVP in Nielsen Audio's FM station database