KMXP

Coordinates: 33°20′02″N 112°03′40″W / 33.334°N 112.061°W / 33.334; -112.061
Source: Wikipedia, the free encyclopedia.
KMXP
Broadcast areaPhoenix metropolitan area
Frequency96.9 MHz (HD Radio)
96.9 HD2: PRIDE Radio
BrandingMix 96.9
Programming
iHeartMedia, Inc.
  • (iHM Licenses, LLC)
  • KESZ, KFYI, KGME, KNIX-FM, KOY, KYOT, KZZP
    History
    First air date
    October 28, 1961; 62 years ago (1961-10-28) (as KEPI)
    Former call signs
    KEPI (1962–1964)
    KMEO (1964–1967)
    KMEO-FM (1967–1991)
    KPSN (1991–1994)
    KCHT (1994–1995)
    KHTC (1995–1997)
    KGLQ (1997–1998)
    Call sign meaning
    K MiX Phoenix
    Technical information
    Facility ID6361
    ClassC
    ERP100,000 watts
    HAAT475 meters (1,558 ft)
    Transmitter coordinates
    33°20′02″N 112°03′40″W / 33.334°N 112.061°W / 33.334; -112.061
    Links
    WebcastListen Live
    Websitemix969.iheart.com

    KMXP (96.9

    show in early afternoons.

    KMXP has an

    LGBTQ
    listeners.

    History

    Classical and Easy Listening

    The station

    signed on the air on October 28, 1961; 62 years ago (1961-10-28).[2] The station's original call sign was KEPI and it was owned by Ward James Atkinson. He sold within months to Golden Sounds, Inc. It had studios in the Adams Hotel and it aired classical music as part of the WQXR
    Network, based at New York's premiere classical station.

    In the 1960s, most radios in homes and cars could receive the FM band. And with a classical format, KEPI found it hard to stay on the air. In January 1964, Golden Sounds asked for authority to go

    easy listening music and marketed as "Cameo," a moniker it held through several different owners. It played quarter hour sweeps of soft, instrumental music, with an occasional soft vocal. Beginning in 1967, it was simulcast with KMEO 740 AM. During this time, 96.9 used an FM suffix
    , as KMEO-FM, with its easy listening sounds offered on both AM and FM radio.

    Soft AC, Oldies and Classic Hits

    KMEO-AM-FM had good ratings. But by the 1980s, the easy listening audience was starting to age, while most advertisers seek young to middle-aged clients. So KMEO began to add more vocals and decrease the instrumentals in an effort to attract a younger audience. By the late 1980s, it had evolved to a

    soft adult contemporary
    sound. But several other Phoenix stations were also playing Soft AC, crowding the field.

    In 1991, 96.9 FM became

    Nationwide Insurance Company. The price tag was $34 million.[5]

    Hot AC KMXP

    On September 4, 1998, at midnight, after playing "

    with the sound of a ticking clock and messages advising listeners a big change would take place. The messages also poked fun at competing radio stations.

    At 3 p.m. that day, 96.9 adopted its current format,

    hot adult contemporary, as KMXP “Mix 96.9”. The first song on "Mix" was "New Sensation" by INXS.[6]

    In May 1999, the station was acquired by

    In 2014, Clear Channel changed its name to the current iHeartMedia, Inc.

    HD Radio

    Mix 96.9's HD Radio signal is multiplexed. The main signal is a simulcast of Mix 96.9's hot adult contemporary programming. The second channel carries iHeartMedia's PRIDE Radio programming for the LGBTQ community featuring a mix of dance and dance-leaning pop music.

    References

    External links

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