KRCD (FM)
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Broadcast area | KRCD: Los Angeles KRCV: Inland Empire Orange County |
Frequency | KRCD: 103.9 MHz KRCV: 98.3 MHz |
Branding | Recuerdo 103.9 Y 98.3 |
Programming | |
Format | Regional Mexican Californian Soft Ballads |
Ownership | |
Owner |
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KLVE, KSCA, KMEX-DT, KFTR-DT | |
History | |
First air date | KRCD: February 14, 1958 (as KTYM-FM) KRCV: November 18, 1957 (as KDRC) |
Former call signs | KRCD: KTYM-FM (1958–1973) KAGB-FM (1973–1976) KACE (1976–2000) KRCV: KDRC (1957–1962) KBOB-FM (1962–1993) KMNA (11/1993–12/1993) KBOB (12/3/1993–12/10/1993) KMQA (1993-1996) KRTO (1996–2000) |
Call sign meaning | KRCD: ReCuerDo (station branding) KRCV: ReCuerdo de la Valle (branding soundalike) |
Technical information | |
Facility ID | KRCD: 1025 KRCV: 19088 |
Class | KRCD and KRCV: A |
ERP | KRCD: 4,100 watts KRCV: 6,000 watts |
HAAT | KRCD: 118 meters KRCV: 91 meters |
Transmitter coordinates | KRCD:34°0′26″N 118°21′54″W / 34.00722°N 118.36500°W KRCV:34°4′18″N 117°48′46″W / 34.07167°N 117.81278°W |
Repeater(s) | 101.9 KSCA-HD4 (Glendale) |
Links | |
Webcast | Listen live (via iHeartRadio) |
Website | Official Website |
KRCD (103.9
KRCV (98.3 MHz) is also a commercial FM radio station, licensed to West Covina, California, and broadcasting to the eastern San Gabriel Valley area of the eastern Los Angeles radio market.
KRCV and KRCD simulcast a Spanish classic hits radio format branded as "Recuerdo" or in English, "Memory." The music focuses on the Californian soft regional, pop and ballad hits of the 1980s, 1990s and up to 2010. The stations are owned by the Uforia Audio Network subsidiary of TelevisaUnivision.
The stations have studios at the Univision Los Angeles Broadcast Center located on Centre Drive (near I-405) in Westchester area of Los Angeles. KRCD's transmitter is at a site in the Kenneth Hahn State Recreation Area in the Baldwin Hills.[1] KRCV's transmitter is off Via Blanca in San Dimas near California State Route 57 (The Orange Freeway).[2]
History of 103.9
KTYM-FM
On February 14, 1958, the station
In 1961, KTYM-FM began targeting Los Angeles'
The format included R&B,
KTYM-FM was noted for its independent approach to programming, and many times refused to air the designated "A" side of a record. It even played tunes like "Your Old Lady" by
KAGB-FM and KACE
In 1973,
For a three-year period, between 1988 and 1990, the station featured nightclub-formatted music mix shows for six days a week, with Southern California club DJ Elvin Bridges. In addition to being an on-air personality, Bridges created and produced his own weekday music mix show that aired during the afternoon rush hour he coined "Bumper To Bumper - In The Mix with Elvin Bridges", plus a weekly three-hour Saturday night party music mix show. "Let's Talk", "Speak Out", "Sunday Morning Live" and "The People's Connection" were popular community affairs talk shows. Production director Mark Drummond was also assistant program director during the Cox ownership years, and later worked on the production staffs at KFI.
KACE experimented with a hip-hop format in 1993 as "The People's Station, The New V103.9." Because KACE was powered at only 3,000 watts, it added an
In 1994, KACE was sold to
.History of 98.3
On November 18, 1957, KDRC went on the air.[6] It was owned by Pacific South Broadcasting with J. Kent Blanché and J. David Worthy as the principals. The studios were at 1415 West Garvey Avenue.
In 1962, KDRC became KBOB, airing an easy listening format. By 1965, KBOB became co-owned with daytimer KGRB (900 AM) in West Covina. Owner Robert Burdette ran a daytime simulcast based on a Big Bands format, featuring a somewhat small-market sound, for over twenty years. KBOB continued the format daily until midnight. Burdette also leased KBOB to the University of LaVerne for a while in the early 1980s. ULV ran the same Big Band format (but not simulcast) during daylight hours, using students and other volunteers as DJs.[7] After Burdette's death, it became a dance music station. In 1993, it switched to Spanish contemporary music as KMQA, "La Maquina." The station was powered at only 2,300 watts, targeting the San Gabriel Valley. The station was sold to San Gabriel Valley Radio Communications Corporation Ltd. for $3.2 million.[8]
San Gabriel Valley Radio Communications Corporation switched 98.3 to a unique
Simulcast
In 1997, the two stations began simulcasting KACE's Urban AC format on two frequencies. During this time, iconic Soul DJ and broadcast engineer Johnny Morris hosted overnights, and veteran broadcaster George Moore hosted a weekly Saturday-night '70s show.
In 2000, Cox decided to leave the Los Angeles
Once the sale was finalized, the stations flipped to a Spanish classic hits format, branded as "Recuerdo" or in English, "Memory." KACE switched its call sign to KRCD while KRTO became KRCV; the final sign-off for the Urban format on both frequencies occurred on February 28, 2000.[12] In recent years, the station has dropped most 60's and 70's music and is focused on the 80's to 2010. Both stations became affiliates of the Uforia Audio Network in 2019.
References
- ^ Radio-Locator.com/KRCD
- ^ Radio-Locator.com/KRCV
- ^ Broadcasting Yearbook 1972 page B-21
- ^ Barker, Andrew (7 October 2016). "'Godfather of Black Music' Clarence Avant Looks Back". Variety. Retrieved 31 March 2021.
- ^ Broadcasting & Cable Yearbook 1995 page B-41
- ^ Broadcasting Yearbook 1972 page B-31
- ^ Greg Hardison
- ^ Broadcasting & Cable Yearbook 1995 page B-61
- ^ Broadcasting & Cable Yearbook 1999 page D-67
- ^ Greg Hardison
- ^ Broadcasting & Cable Yearbook 2002-2003 page D-47
- ^ Greg Hardison
External links
- Official Website
- KRCD in the FCC FM station database
- KRCD in Nielsen Audio's FM station database
- KRCV in the FCC FM station database
- KRCV in Nielsen Audio's FM station database
- FCC History Cards for KRCD
- FCC History Cards for KRCV