KTLK-FM
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Ownership | |
Owner |
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KATZ, KATZ-FM, KLOU, KSD, KSLZ, W279AQ | |
History | |
First air date | February 15, 1964 | (as WCBW)
Former call signs | WCBW (1964-1997) WIMJ (1997) KMJM-FM (1997-2012) KBWX (2012-2016) KLLT (2016-2020) KMJM-FM (2020-2021) |
Call sign meaning | Sounds like talk |
Technical information[1] | |
Licensing authority | FCC |
Facility ID | 13793 |
Class | C3 |
ERP | 8,400 watts |
HAAT | 175 meters (574 ft) |
Links | |
Public license information | |
Webcast | Listen Live |
Website | FM/HD1: 1049thepatriot HD2: majic1049stl |
KTLK-FM (104.9
KTLK-FM has an
After a local morning
History
WCBW
On February 15, 1964, the station first
In 1993, the station was granted a power upgrade, allowing it to move to the St. Louis Master antenna site in
Majic 105/Majic 104.9
In 1997, the station was sold to Jacor Broadcasting, who also owned urban powerhouse KMJM, “Majic 108”, which was then at 107.7 FM. Instead of installing a new format on the 104.9 frequency, KMJM-FM was relocated to the weaker 104.9 MHz frequency on October 20 of that year to allow its new
By 1999, Jacor was merged into
Wild 104.9
On November 7, 2012, at 9 a.m., KMJM-FM and its urban AC format moved to 100.3 FM (ironically, KATZ-FM's former frequency), replacing classic rock-formatted KBWX ("The Brew"). Simultaneously, the 104.9 frequency changed its format to
"Wild" never really caught on in the Nielsen ratings for the St. Louis market. It barely got above a 2.0 share during its nearly 4-year existence (the last ratings under the format had KBWX with a mere 1.6 in the September 2016 books).
ALT 104-9
On October 11, 2016, KBWX began running liners in between songs redirecting "Wild" listeners to KSLZ. On October 18, at Noon, after playing "2 On" by Tinashe, KBWX flipped to alternative rock as "ALT 104-9". The first song on "ALT" was "Everlong" by the Foo Fighters. The flip gave St. Louis its second alternative outlet, as the station competed against KPNT. The flip also occurred in order to eliminate the format overlap with KMJM, which flipped from classic hip hop back to urban a little over two weeks prior.
With the move, KBWX added "The Woody Show" syndicated from sister station KYSR in Los Angeles for morning drive, marking a return to the market for the show's host, who was on KPNT from 2009 to 2014.[6][7] On October 25, 2016, KBWX changed call letters to KLLT to match the "ALT" branding.
Return of Majic
On July 17, 2020, at 10 a.m., KLLT dropped the alternative format and brought the
The flip came after KLLT registered a 1.0 share in the June 2020 PPM ratings for the market, well behind KPNT’s 5.6 share. KLLT and W279AQ were simulcast until July 27 at Midnight, when the latter flipped to the
Switch to talk
On August 15, 2021, iHeart announced that KMJM-FM would flip to
"The Patriot" competes against several St. Louis talk radio outlets, including local powerhouses KMOX and KFTK-FM (both owned by Audacy), along with KTRS (partially owned by the St. Louis Cardinals), the "NewsTalkSTL" network originated by KNBS, and KRTK/KVMO.[9] On August 23, 2021, KMJM-FM changed call letters to KTLK-FM to match the new format.
References
- ^ "Facility Technical Data for". Licensing and Management System. Federal Communications Commission.
- ^ HD Radio Guide for St. Louis
- ^ InsideRadio.com "Another Talker in St. Louis" Aug. 16, 2021
- ^ Majic 108 Becomes Majic 105
- ^ Clear Channel Performs Double Flip in St. Louis
- ^ "ALT 104.9 St. Louis Debuts With Woody Show In Syndication" from Radio Insight (October 18, 2016)
- ^ KBWX Becomes ALT 104.9
- ^ ALT 104.9 Flips; Brings Back Its Majic R&B
- ^ KMJM-FM St. Louis to Flip to Conservative Talk Monday
External links
- Official website of "104.9 The Patriot"
- Official Website of "Majic 104.9" (HD2)
- KTLK in the FCC FM station database
- KTLK in Nielsen Audio's FM station database