Keurig Dr Pepper

Source: Wikipedia, the free encyclopedia.

This article is about the company. For the coffee brewing machine, see Keurig. For the soft drink, see Dr Pepper.
Keurig Dr Pepper Inc.
FormerlyGreen Mountain Coffee Roasters (1981–2014)
Keurig Green Mountain (2014–2018)
Company typePublic
ISINUS49271VAP58
Industry
PredecessorDr Pepper Snapple Group
Founded1981; 43 years ago (1981) (as Green Mountain Coffee Roasters)
Waitsfield, Vermont, U.S.[1]
FounderRobert Stiller[2]
HeadquartersBurlington, Massachusetts, U.S.
Frisco, Texas
Key people
Robert Gamgort
(Executive Chairman and CEO)
Brands
List
RevenueIncrease US$11.618 billion (2020)[3]
Owners
[4]
Number of employees
27,500 (2021)
Websitekeurigdrpepper.com

Keurig Dr Pepper Inc., formerly Green Mountain Coffee Roasters (1981–2014) and Keurig Green Mountain (2014–2018), is a

Keurig Dr Pepper Canada
(formerly Canada Dry Motts).

The company's east-coast division manufactures

soft drinks via its Dr Pepper Snapple division based in Texas
.

Green Mountain Coffee Roasters (GMCR) was established in 1981. After regional and national expansion in the late 1980s, and an

K-Cup
pods. In March 2014, GMCR changed its name to Keurig Green Mountain.

A publicly traded company from 1993 through 2015, Keurig Green Mountain was acquired by a group of investors led by JAB Holding Company in March 2016 for $13.9 billion in cash.[6][7][8][9] Keurig Green Mountain became a privately held company for two years, and was an independent entity run by its pre-existing management team and a new CEO.[10][11][12]

On July 9, 2018, Keurig Green Mountain acquired the Dr Pepper Snapple Group in an $18.7-billion deal.[13] The combined company was renamed Keurig Dr Pepper, and traded publicly again on the New York Stock Exchange under the ticker "KDP" until 2020 when it switched to Nasdaq while retaining the same ticker. Shareholders of Dr Pepper Snapple Group own 13% of the combined company, with Keurig shareholder Mondelez International owning 13% to 14% of that fraction. JAB Holdings owns the remaining 73-74%.[14][15]

In 2021, Keurig Dr Pepper opened its second headquarters in Frisco, Texas.

History

Beginnings

Green Mountain Coffee Roasters (GMCR) began when entrepreneur Bob Stiller was near a Vermont ski resort, where he drank a cup of coffee that he enjoyed and looked for its source. In 1981, he and a partner bought a two-thirds stake in the small speciality coffee roasting company in Waitsfield, Vermont, that produced the roasted beans.[16] The store and cafe sold beans, grounds, and coffee to the public and a few restaurants.[17] Stiller dedicated himself to coffee-roasting, using arabica coffee beans.[18] By 1982, the company had around 30 employees, and moved its production facilities to Waterbury, Vermont.[19]

Stiller bought out his two partners for $100,000 and became

supermarket-chain customer, Kings.[19]

Stiller adopted technology to track customers' orders; to regulate roasting-heat levels appropriate to each bag; and to track distribution, manufacturing, sales, and personnel (adopting PeopleSoft in 1997).[16] By 1983, employees composted used coffee grounds at its retail stores, and by 1986, Green Mountain introduced its first organic coffee in a retail market test.[19] The company became one of the largest suppliers of double-certified fair-trade and organic coffee in the world.[20][21]

As American tastes in coffee changed, sales of Green Mountain roasted coffee beans grew.

trading publicly, under the ticker "GMCR". The company expanded its retail locations, food-service distribution, mail-order business, and wholesale business.[17]

In 1994, Green Mountain began exporting to Canada and Taiwan.

LL Bean, Weight Watchers International, and Staples.[17][19]

Keurig and launch of K-Cups

In 1993, three engineering entrepreneurs from a Massachusetts start-up called

K-Cup pod for the Keurig Single-Cup Brewing System;[19] in 1998 Keurig delivered its first brewing system, designed for office use.[24] The launch of the first K-Cups with Green Mountain Coffee helped GMCR begin to further compete with Starbucks
by allowing people to brew their own single servings of premium coffee.

Also in 1997, a deal with Poland Spring opened the office-worker market by distributing Green Mountain Coffee to thousands of offices in the Northeast.[17] In 1998, GMCR closed its 12 retail shops in favor of the burgeoning direct-mail and online market, its growing distributions to business offices and other national venues, and its wholesale market.[16][17][25] That year, the company signed an exclusive deal with American Skiing Company, offered its first corporate gifts catalogue, sold its certified organic coffee in ExxonMobil's national and international On the Run convenience stores, and expanded its supermarket distribution to 500 stores.[17] In 1999, it expanded its export market, including to Great Britain.[17]

In 2000, Green Mountain reached an agreement to promote and sell

Newman's Own Organics label.[28] In late 2005, GMCR reached a deal to sell its Newman's Own Organics Blend coffee in more than 600 McDonald's restaurants in New England and Upstate New York.[29]

Acquisition of Keurig, Inc.

In 2006, Green Mountain had a 43% ownership of Keurig, Inc, which it accomplished by successively investing in and acquiring increasing percentage ownership the company between 1993 and 2003, helping to complete its full acquisition of the single-cup brewing systems manufacturer.[23] The subsequent acquisition allowed Green Mountain to adopt a multi-brand portfolio, and multichannel distribution of brands in a variety of settings.[30] It also fuelled substantial revenue growth, and allowed GMCR to transition fully from deriving 95% of its revenue from its low-margin wholesale coffee business in the late 1990s (approximately $65 million), to deriving 95% of its revenue from high-margin sales of K-Cups as of 2014 (more than $4.3 billion).[31]

Green Mountain also acquired the four additional Keurig licensees in 2009 and 2010:[32][33]

  1. In March 2009, it purchased Seattle-based Tully's Coffee brand and its wholesale coffee business for $40.3 million.[30][34]
  2. In November 2009, it acquired the wholesale division of Canadian coffee provider Timothy's World Coffee for $157 million.[35]
  3. In December 2009, it purchased the California-based Diedrich Coffee for $290 million.[36]
  4. In 2010, Green Mountain Coffee bought the Canadian distributor, Quebec-based coffee services company Van Houtte, for $915 million.[37] In 2010, GMCR Canada was founded, and officially became the Canadian Business Unit of Green Mountain Coffee Roasters, Inc. the following year. (It has been known as Keurig Canada Inc. since March 2014,[24][38] and now Keurig Dr Pepper Canada.)[39]

On September 28, 2010, GMCR's stock rose to what was then an all-time high; however, the company disclosed after the markets closed that the Securities and Exchange Commission (SEC) had requested documents and data related to an inquiry into how it accounted for revenue.[40] The company announced that U.S. regulators had inquired into some of Green Mountain's accounting practices, including revenue recognition, and the large inventory with a single vendor, M. Block and Sons, Inc. Most analysts felt that the company practices were sound.[41] The SEC ended the probe in October 2014, and brought no enforcement action against Green Mountain or its employees.[42][43]

In February 2011, Green Mountain announced an agreement with Dunkin' Donuts to make Dunkin’ Donuts coffee available in single-serve K-Cup pods for use with Keurig Single-Cup Brewers. In addition, participating Dunkin’ Donuts restaurants on occasion offer Keurig Single-Cup Brewers for sale.[44] In March 2011, Green Mountain Coffee and Starbucks announced a similar deal whereby the latter would sell its coffee and tea in Keurig single-serve pods, and would in return sell Keurig machines in their stores as part of the deal.[45]

Keurig Dr Pepper In Latin America

In 2008 Dr Pepper Snapple group announced the acquisition of a very popular mexican carbonated beverage company, Manantiales Peñafiel (Peñafiel Springs in english) renaming Manantiales Peñafiel in mexico as Grupo Peñafiel (Peñafiel Group in english), marking Squirt as one of the biggest hits of the company in mexico, due to it famous and extended use in the country as a coctail beverage to accompany Tequila. In 2018, resulting of the merger of Keurig Green Mountain and Dr Pepper Snapple Group, Keurig Dr Pepper started operations in Mexico as Peñafiel Group, starting to commercialize its portfolio in Mexico and expanding for the first time to mexican and latin markets.[46][47]

New brewers, and company name change

Green Mountain Coffee Roasters introduced the Keurig Vue brewer, paired with its new Vue packs, in February 2012,

#5 plastic.[48] In November 2012, GMCR released its espresso, cappuccino, and latte brewer, the Rivo, co-developed with the Italian coffee company Lavazza.[50] In the fall of 2013, the company released a full-pot brewer, the Keurig Bolt, for use mainly in offices.[51]

In February 2014, The Coca-Cola Company purchased a 10% stake in the company, valued at $1.25 billion, with an option to increase their stake to 16%, which was exercised in May 2014.[52] The partnership was part of Coca-Cola's support of a cold beverage system to be developed by Keurig that allows customers to make Coca-Cola and other brand soft drinks at home.[52] In January 2015, the company made a similar deal with Dr Pepper Snapple Group, but without a stockholder stake.[53]

In early March 2014, Green Mountain Coffee Roasters shareholders voted to change its name to Keurig Green Mountain to reflect its business of selling Keurig coffee makers.[54] Its stock-market symbol remained "GMCR".[55]

In the fall of 2014, Keurig Green Mountain introduced the Keurig 2.0 brewer, with technology to prevent old or unlicensed pods being used in the brewer.[56] The digital lock-out sparked hacking attempts and antitrust lawsuits.[57][58][59][60] The 2.0 brewer also has the capacity to brew full carafes in addition to single servings,[61][62] via the use of the new K-Carafe portion pack.[63]

In March 2015, it launched the K-Mug pod, a recyclable pod which brews large travel mug–sized portions.[64][65][66] In mid 2015 Keurig debuted the K200, a smaller Keurig 2.0 model that can brew single cups or four-cup carafes and comes in a variety of colors.[67][68] General Electric announced that its new Café French Door refrigerator, due out in late 2015, would have a Keurig coffee machine built into the door.[69][70]

In September 2015, Keurig launched a line of

Campbell's Soup available in K-Cups.[71][72] The kits come with a packet of noodles and a K-Cup pod of soup, and the varieties include Chicken Noodle and Southwest Style Chicken Noodle.[71][72]

Also in September 2015, Keurig launched Keurig Kold, a brewer which created a variety of cold beverages including soft drinks, functional beverages, and sparkling waters.[73] The machine brewed beverages from The Coca-Cola Company and the Dr Pepper Snapple Group, in addition to Keurig's own line of flavored sparkling and non-sparkling waters and teas, sports drinks, and soda-fountain drinks.[73][74] The company's primary competitor in this market area was SodaStream.[53] In June 2016 Keurig announced it was discontinuing the machine and offered refunds to purchasers.[75]

Acquisition by JAB and other investors

On December 7, 2015, an investor group led by

Jacobs Douwe Egberts, which owns Tassimo.[76] The agreement was unanimously approved by Keurig Green Mountain's board of directors.[10]

The selling price, at $92 per share, represented a 77.9% premium over the closing price of Keurig Green Mountain (stock ticker "GMCR") on December 5, 2015. The Coca-Cola Company, Keurig Green Mountain's largest shareholder at 17.4%, announced its support for the JAB takeover since the sale of its stock holding would provide Coca-Cola with a substantial financial benefit.[77][6][78][11]

The acquisition closed in March 2016.[8][9] Keurig Green Mountain became a privately held company, and remained an independent entity run by its existing management team, retaining its head office in Waterbury, Vermont.[10][11] In a statement, JAB's chairman Bart Becht said that "Keurig Green Mountain will operate as an independent entity.... The company’s management team...will continue to run Keurig."[11]

Acquisition of Dr Pepper Snapple Group

In July 2018, Keurig Green Mountain acquired

NASDAQ in 2020.[83] Dr Pepper Snapple Group continues to operate as a business unit under the Keurig Dr Pepper parent company.[84]

Corporate affairs

Sustainability

GMCR began to embrace an environmental ethos within two years of its founding, and environmentalism and sustainability were important policies for which Green Mountain became well known. Among other initiatives within Green Mountain's first decade, in 1983 employees began composting used coffee grounds at its retail stores; in 1986 the company introduced its first organic coffee in a retail market test;

to-go cup for hot beverages made entirely out of renewable materials.[87][88]

In 2005, Green Mountain was the first coffee company to support the United Nations' Global Reporting Initiative mission to develop globally accepted sustainability reporting guidelines.[89] In 2008 GMCR's board of directors added a social and environmental responsibility committee.[89] During that time period GMCR also established a vice president for environmental affairs reporting directly to the CEO.[89] As of 2015, Keurig Green Mountain has a Chief Sustainability Officer.[90]

The company offsets 100% of its direct

green power users in the U.S.[95][96][97][98][99] In 2014, Keurig Green Mountain announced a multi-faceted effort to address the long-term challenges of the global water crisis, and instituted an initial commitment of $11 million to support nonprofits working to promote water security.[100]

Environmental advocates and journalists have criticized the company for the billions of non-recyclable and

non-biodegradable K-Cups consumers purchase and dispose of every year,[101][102] and for the dichotomy between the company's historic environmentally conscious image and the impact of K-Cups on the environment.[103][104][105][106][107] In 2015, the company's chief sustainability officer stated that every new K-Cup spin-off product introduced since 2006 – including the Vue, Bolt, and K-Carafe cups – is recyclable if disassembled into paper, plastic, and metal components.[108] In its 2014 Sustainability Report, released in February 2015, Keurig Green Mountain re-affirmed that a priority for the company is ensuring that 100% of K-Cup pods are recyclable by 2020.[92][93][109][110][111][needs update
]

Corporate social responsibility

From its inception, and in tandem with its environmentally conscious outlook, Green Mountain has had a culture grounded in social responsibility, community mindedness, philanthropy, and respect for employees.

large-cap companies.[115] It re-entered the "100 Best Corporate Citizens" list in 2010[116] and 2013.[117]

In 2005, Green Mountain released its first Corporate Social Responsibility Report.[118] In 2008, GMCR's board of directors added a social and environmental responsibility committee overseeing the company's social responsibilities.[89] It also established a vice president for corporate social responsibility who reports directly to the CEO.[89] In addition to its environmental oversight, the company's Sustainability Committee focuses on areas including the financial and environmental viability, health, and resiliency of its coffee-growing and manufacturing supply chains; community outreach; and corporate and employee social responsibility and awareness.[89][119][120][121]

GMCR was a pioneer in the Fair Trade movement in 2000, guaranteeing farmers a steady minimum price far above market value.[122][104][123] Since 2010 Green Mountain has been the largest purchaser of Fair Trade coffee in the world.[104][122][124] In addition, the company was from its beginnings known for its long-term relationships and fair dealings with coffee-growing suppliers, and for its large percentage of farmer-direct coffee purchases.[122][125][112][123] Since the early 1990s, the company has annually sent groups of employees on trips to coffee farms in Latin America, to gain first-hand experience in the lives of coffee growers.[112][122][126]

GMCR has prioritized initiatives to alleviate poverty and hunger in coffee-growing communities.[127] These include Coffee Kids, an international non-profit which improves the lives of children and families in remote coffee-growing villages;[122][128] and the FomCafe cooperative's quality-control training program, which helps farmers earn higher profits for coffee.[122] In 2002, GMCR was the first corporate investor of the non-profit micro-loan organization Root Capital,[129] and through it Green Mountain has provided millions of dollars in loans to cash-strapped coffee farmers.[87][118][130] In 2002 Green Mountain also formed a joint alliance with the U.S. Agency for International Development, to improve the livelihoods of those in impoverished coffee-growing regions.[122]

Internally, GMCR has cultivated and maintained a flat

HR Magazine.[133]

Business segments and brands

Keurig Green Mountain operates in two business segments: domestic and Canada.[134][135] The domestic segment produces and sells coffee, hot cocoa, teas and other beverages, to be prepared hot or cold, in Keurig pods; it also sells coffee in traditional packaging, including whole beans and ground coffee in bags, and ground coffee in fractional packs. It also sells patented Keurig single-cup brewing systems for use both at home and away from home.[134][135]

The Canadian business unit – Keurig Canada Inc. – sells Keurig brewers, and produces and sells coffees, teas, and other beverages in a variety of packaging formats, including Keurig pods, as well as coffee in traditional packaging such as bags, cans, and fractional packs.[134][135] It sells under a variety of brands, including Van Houtte, Brulerie St. Denis, Brulerie Mont-Royal, and Orient Express, and its licensed Bigelow and Wolfgang Puck brands.[136]

Through its owned brands and through its partnerships and licensing, Keurig Green Mountain's K-Cup pods offer more than 400 varieties of coffee, tea, and other beverages from 60 brands, including the top ten best-selling coffee brands in the U.S.[137][138]

Corporate governance

Founder Bob Stiller was president and CEO of the company from its inception in 1981 until 2007, when he stepped down but remained chairman until May 2012.

Coca-Cola Refreshments, became the company's president and CEO in December 2012.[142][143]

In March 2016, JAB Holding Company and other investors acquired Keurig Green Mountain.[11] Robert Gamgort, previously CEO of Pinnacle Foods, took over as KGM's new CEO in May 2016.[12] The pre-existing management team, with Gamgort as its new CEO, continued to run Keurig Green Mountain as an independent entity, following its acquisition by JAB Holding Company.[11] Following the 2018 merger with Dr Pepper Snapple, Gamgort became CEO of Keurig Dr Pepper, and Larry Young, who had been president and CEO of Dr Pepper Snapple, retired from those positions and joined the new company's board of directors.[144][145]

Brands

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External links

  • Official website
  • Business data for Keurig Dr Pepper:
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