Kevin Butler (character)
Kevin Butler | |
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Vice President of various departments of PlayStation |
Kevin Butler (portrayed by
Appearances
Kevin Butler first appeared in a 2009 ad for MLB 09: The Show called "Dustin vs. PlayStation" where he, the "Director of Game Accuracy", was debating the in-game abilities of Dustin Pedroia, 2008 AL MVP. He then appeared in another ad for the game called "Joe the Fan" discussing Pedroia's abilities with a fan named Joe Biancanellio, a Baseball Connoisseur.[7] These are the only two commercials not part of the It Only Does Everything campaign and featured the original model PS3 due to these two commercials being made before the slim model was released. The original PS3 model can also be seen in Kevin Butler's "Artist Spotlight" for ModNation Racers.
The first commercial in the It Only Does Everything campaign began with the price drop and rebranding of the PS3 where the "Director of Rumor Confirmation", Kevin Butler, responded to a call in regards to a rumor about the PS3 price drop. Kevin Butler then appeared in many additional commercials.
For the 2009 holiday season, Kevin Butler teamed up with Best Buy employee Nick DeVita from New York to promote a PS3 Best Buy bundle. They also teamed up to promote PS3 Best Buy bundles for the consequent holiday seasons in 2010 and 2011.
On August 26, 2011, Butler told his Twitter followers "KB's off to be PRESIDENT of my uncle's new upstart company" which was later revealed to be fictional "Economy Flooring". This led to the launch of a new marketing campaign, Long Live Play, to succeed the It Only Does Everything marketing campaign. The first commercial in the Long Live Play campaign began with Butler as President, Economic Flooring, until he receives a call from Jack Tretton, President of Sony Computer Entertainment America, to return to PlayStation.[1]
On October 27, 2011 (until Thanksgiving 2011), as part of the Long Live Play campaign, Kevin Butler opened the "Hall of Play" inducting PlayStation gamers into the Hall of Play through Facebook.[10] As part of a DLC pack for LittleBigPlanet Karting, players who pre-ordered the game received a Kevin Butler Sackboy Costume and Executive Golf Cart.[11]
Titles
He had a different title in each commercial (except the two MLB 11: The Show commercials, the Resistance 3 and Uncharted 3: Drake's Deception commercials), such as "Director of Rumor Confirmation" or "VP of First Person Shooter Relations".[12] In his YouTube Channel, he noted that he was "PlayStation VP of... Lots of Stuff."[13] In the PlayStation Move commercials, instead of responding to "Dear PlayStation" queries, Kevin Butler had "Dear World" queries about motion gaming. In the "EyePet, There's a New Pet in Town" commercial, he had a "Dear Puppies" query for puppies. In the video announcing the launch of video streaming on PlayStation 3 in Canada, he referred to Canadians as "Canadese".
There have also been some unofficial titles given to him. At E3 2010, for example, when Gabe Newell came out to present Portal 2 on the PlayStation 3, Newell made a joke stating that Kevin Butler had introduced himself backstage as the "VP of Sharpening Things" which is why Newell seemed nervous.
Game promotions | |||
---|---|---|---|
Year | Title | Game | Tagline |
2009 | Director of Game Accuracy[7] | MLB 09: The Show | "Dustin vs. PlayStation" |
"Joe the Fan" | |||
VP of Big Action Moments[14] | Uncharted 2: Among Thieves | It Only Does Action/Multi-Player | |
Chief Weaponologist[15] | Ratchet & Clank Future: A Crack in Time | It Only Does Time Travel/Crazy Weapons | |
2010 | VP of First Person Shooter Relations[16] | MAG | It Only Does 256 Players/Relentless War |
VP of PS3 Softball Team[17] | MLB 10: The Show | It Only Does The Show/Realism/Walk-Offs | |
Regional Manager of War[18] | God of War III | It Only Does Epic Trilogies/Vengeance/Rage | |
VP of Inspiration & Perspiration[19] | ModNation Racers | It Only Does Race, Create, Share/Track Creations/Parties | |
VP of Virtual Pet Relations[20] | EyePet | "There's a New Pet in Town" | |
VP of Family Showdowns[21] | Tiger Woods PGA Tour 11 | "Distractions"; It Only Does Family Showdowns | |
VP of Add More Awesome[22] | Gran Turismo 5 | It Only Does Revolutionary Racing Experiences/1000+ Cars | |
2011 | VP of Infinite Infinity[23] | LittleBigPlanet 2 | It Only Does Endless Fun |
VP of The Cold Hard Truth[24] | Killzone 3 | It Only Does Multiplayer | |
No VP title for this ad Joe Mauer vs. Kevin Butler: MLB 11 The Show-down[25] |
MLB 11: The Show | It Only Does Pure Controls | |
No VP title for this ad Kevin Butler Trashes Your Talk[26][27] |
Kevin Butler's S.H.A.F.T. Method (Specific, Hurtful, Accents, Frequency, Tijuana) | ||
VP of Silent But Deadly[28] | SOCOM 4: U.S. Navy SEALs
|
It Only Does Tactical Strategy/Teamwork | |
VP of Heroic Actions[29] | inFamous 2
|
It Only Does New Heroes | |
No VP title for this ad Parody of Mel Gibson in Braveheart[30] |
Resistance 3 | First Long Live Play commercial for a PS3 game | |
No VP title for this ad Grab The Ring[31] |
Uncharted 3: Drake's Deception | Second Long Live Play commercial for a PS3 game | |
TV promotions | |||
Year | Title | TV promotion | Tagline/Notes |
2009 | Director of Rumor Confirmation[32] | PlayStation 3 Price drop to US$299 | It Only Does Games/Blu-ray/Everything |
VP of Enough is Enough[32] | "Candle" | It Only Does PlayStation Home/Movie Downloads/Epic Fun | |
Family Activities Director[33] | "Desperate Dad" | It Only Does Family Togetherness/Family Games/Blu-ray | |
VP of Epic Footage[15] | "Mon Tage" | It Only Does Great Games/All-Nighters/Blu-ray Games | |
VP of Blu-ray Superiority[34] | "Grandma" | It Only Does Blu-ray Movies/Wi-Fi | |
VP of Big Deal Making[35] | 2009 Best Buy Bundle - a PS3, a select PS3 game, and a select Blu-ray movie | "BOOM!"; It Only Does Unbelievable HD Entertainment Bundles | |
2010 | VP of Fanboy Relations[36] | New PSP campaign | Kevin Butler interviews Marcus Rivers for Step Your Game Up PSP campaign |
VP of Epic Gaming for All[9] | "Epic" | PlayStation Move promo | |
VP of Family Funterventions[9] | "What Are You Waiting For?" | PlayStation Move promo | |
Gift Giving Guru[37] | "Conundrum" | It Only Does Gifts for the Whole Family/Blu-ray | |
Family Whisperer[37] | "Fake TV Family" | It Only Does Gifts for the Whole Family/Free Access | |
Boombassador of Deals[38] | 2010 BestBuy Bundle - a PS3, Gran Turismo 5, BRAVIA HDTV
|
It Only Does Unstoppable Deals | |
2011 | First Person Sensei[24] | PlayStation Move Sharp Shooter | It Only Does Sharp Shooter |
President, Economic Flooring[1] | PlayStation 3 Price Drop to US$249 | First Long Live Play commercial | |
VP of Bringin' It in 3D[39] | 2011 Best Buy Bundle - PlayStation 3D Display and a PS3 | Players can get a PS3 for US$100 when they purchase a PlayStation 3D Display | |
VP of All or Nothing[40] | PlayStation 3D Display | Kevin Butler's latest gaming innovation: SimulView TM | |
Web (Twitter, PlayStation.Blog, YouTube, etc.) | |||
Year | Title | Web | Notes |
2010 | VP of Apologetic Apologies[41] | Via a Twitter tweet on the PSN being down for 24 hours. | |
VP of Realistic Movements[42] | YouTube | Promo for the PlayStation Move; It Only Does Fun/Immersion | |
VP of Artistic Modification[43] | PlayStation.Blog
|
Artist Spotlight for SCEA
| |
VP of Soiling Oneself in Excitement[44] | Via a Twitter tweet about Killzone 3 | ||
VP of Still Got It | Via a Twitter tweet | ||
VP of International Diplomacy[45] | PlayStation.Blog
|
Kevin Butler's response to TV3 montage TV promo
| |
VP of Being Teased[46] | Via a Twitter tweet about Resistance 3 | ||
VP of Shaking What His Mother Gave Him[47] | Via a Twitter tweet about SingStar Dance | ||
VP of Yes We Canada[48] | PlayStation.Blog
|
It Only Does Movies; Kevin Butler announces Video Streaming in Canada | |
VP of Auditory Opinions[49] | PlayStation Yay Buttons | PlayStation Move website | |
2011 | No VP Title Kevin Butler Comes to Facebook[50] |
YouTube | Kevin Butler announces he's now on Facebook and has something big planned (the "Hall of Play") |
Unofficial titles | |||
Year | Title | Source | Notes |
2010 | VP of Micro-Minigames[51] | LittleBigPlanet | "Kevin Butler Ware" LittleBigPlanet level |
VP of Sharpening Things[52] | E3 2010 | E3 2010 presentation of Portal 2
| |
VP of Tweeting[53] | New PSP campaign | Huge Gamer's article on Kevin Butler hiring Marcus Rivers as PSP publicist | |
VP of Gamer Inspiration[54] | E3 2010 | Kotaku Australia's article about Kevin Butler's E3 2010 appearance | |
VP of Explosions[55] | PlayStation Move | Game Rant's article about Kevin Butler's PlayStation Move "Epic" commercial | |
2011 | VP of Guest Characters[56] | Capcom Unity | Capcom Senior VP Christian Svensson on whether or not Kevin would appear as a guest character on Street Fighter X Tekken. |
Hall of Play
The Hall of Play was a fictional
Kevin Butler's Induction video | PlayStation gamer(s) |
---|---|
PlayStation "To Michael" Kevin Butler version[57] | Kevin Butler |
Adoption[58] | Nychus13 |
Manp-stamp[59] | MotherBoop |
Platinum[60] | Legion_Dragon |
Teamwork[61] | DirkTheDaring |
Butler Time[62] | Legit_Btness |
The Ballad of GraveyardBoots[63] | GraveyardBoots |
Party[64] | DKLincol |
Blood, Sweat, and Tears[65] | KChow23 |
Jersey[66] | APickledEgg |
Heroes[67] | TheBigIrish1138 |
Toast[68] | Siloeyes and Okeneko |
Sidekick[69] | Frometheus |
Marmalade[70] | Himeshinra |
Blades[71] | WithoutAFace |
Father and Son[72] | Vurma and Yutlord22 |
Cake[73] | Kailsen |
Future President[74] | IDoGigs |
Fireworks[75] | BRWCRW19 |
Thanksgiving[76] | gamers everywhere |
Controversies
In one of his first commercials, in response to a rumor monger questioning a then-confirmed price drop for the PlayStation 3, he says, "You can't believe everything you read on the Internet. Otherwise, I'd be a
In July 2010, New Zealand television station
In January, 2011, Sony sued George Hotz and others, in part for publishing PS3's private keys[81] (which allows users to modify the system to run customized or unofficial software). On 9 February 2011, a post was published on Kevin Butler's Twitter account containing an earlier dongle key. The post was made in reply to another user who tweeted the code to @TheKevinButler in an attempt to mock Sony's threat that they'd prosecute anyone who "posts the PlayStation 3 private key"[82] Kevin Butler replied, appearing to mistake the code for a series of coordinates in the game Battleship, joking "Lemme guess... you sank my Battleship?" and copying the original message in his reply. The post was later deleted from the @TheKevinButler Twitter account.[83]
On September 11, 2012, Sony sued Lambert, alleging trademark infringement, due to his appearance in a Bridgestone commercial that featured the Wii as part of a sales promotion.[84] They settled four months later, with Lambert agreeing not to appear in video game advertisements for two years.[85]
Reception
The string of commercials starring Kevin Butler was met with positive acclaim due to its humorous and lively tone. Gaming site Kotaku commented on the first two commercials that were released, "What we didn't mention is how funny they are."[2] Sony Computer Entertainment America Senior Vice President Peter Dille said that the commercials had "been tremendously successful. Consumers love it. It's great to hear people like you guys love it. And the results are really in the sales because it's really been flying since this coincided in September with the launch of the new PS3."[3] Engadget also loved the commercials saying, "We have to hand it to Sony, they've followed up nicely on their "worst kept secret" trade show jokes with an ad campaign that is fittingly self-aware".[86] Destructoid praised the commercials, saying that they were much better than Sony's previous White Room series of ads, which was met with mostly negative reception, with most calling it "creepy."[87] When Butler appeared at E3 2010, he was met with large praise from the audience.
Peter Dille, the real VP of Marketing for Sony Computer Entertainment America, said that the company had received requests for interviews with Butler from people who did not realize that he was a fictional character.[88]
NPR named a sandwich in his honor.[89] The sandwich, a double bacon cheeseburger sandwiched in between two Monte Cristos was based on a remark that was made by the fictional executive.[90]
His catchphrase "Well played, Mauer", from a series of commercials with 2009 AL MVP Joe Mauer, is widely quoted among baseball fans, and has been the subject of parodies and T-shirts. The clip was regularly played on the main video board at Target Field whenever Mauer made a winning play, such as a hit or a home run.
See also
References
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- ^ Bender, Tim (2011-11-30). "Exclusive Best Buy PlayStation 3D Display Offer". SCEA. Archived from the original on 2011-12-02. Retrieved 2011-12-01.
- ^ "Kevin Butler presents his latest gaming innovation: SimulView TM". YouTube. Archived from the original on 2011-12-06.
- ^ Kevin Butler (March 2, 2010). "Kevin Butler's Twitter Page". Twitter. Archived from the original on March 8, 2010.
- ^ Kevin Butler (March 16, 2010). "Kevin Butler "Moves" from the FUTURE". YouTube. Archived from the original on 2010-03-23. Retrieved May 15, 2010.
- PlayStation Blog. Archivedfrom the original on August 11, 2011. Retrieved May 15, 2010.
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- ^ "Kevin Butler Comes to Facebook". YouTube. Archived from the original on 2021-12-15.
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- ^ YouTube, a Google company. YouTube. Archived from the original on 2012-06-10.
- ^ DynamiteJack (2010-06-16). "Kevin Butler hires Marcus to be PSP spokeskid". Huge Gamer. Archived from the original on 2010-12-27. Retrieved 2010-06-16.
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- ^ Svensson, Christian (2011-09-15). "Kevin Butler for SF x T". Archived from the original on 2016-09-17. Retrieved 2022-06-23.
- ^ "PlayStation "To Michael" Kevin Butler version". YouTube. Archived from the original on 2011-11-13.
- ^ ""Adoption" - PlayStation's Kevin Butler honors Nychus13". YouTube. Archived from the original on 2011-11-01.
- ^ ""Manp-stamp" - PlayStation's Kevin Butler honors MotherBoop". YouTube. Archived from the original on 2016-08-04. Retrieved 2016-11-25.
- ^ ""Platinum" - PlayStation's Kevin Butler honors Legion_Dragon". YouTube. Archived from the original on 2015-12-08. Retrieved 2016-11-25.
- ^ ""Teamwork" - PlayStation's Kevin Butler honors DirkTheDaring". YouTube. Archived from the original on 2011-11-04.
- ^ ""Butler Time" - PlayStation's Kevin Butler honors Legit_Btness". YouTube. Archived from the original on 2012-01-05.
- ^ ""The Ballad of GraveyardBoots" - PlayStation's Kevin Butler honors GraveyardBoots". YouTube. Archived from the original on 2011-11-07.
- ^ ""Party" - PlayStation's Kevin Butler honors DKLincol". YouTube. Archived from the original on 2011-11-09.
- ^ ""Blood, Sweat, and Tears" - PlayStation's Kevin Butler honors KChow23". YouTube. Archived from the original on 2022-06-23. Retrieved 2016-11-25.
- ^ ""Jersey" - PlayStation's Kevin Butler honors APickledEgg". YouTube. Archived from the original on 2011-11-11.
- ^ ""Heroes" - PlayStation's Kevin Butler honors TheBigIrish1138". YouTube. Archived from the original on 2011-11-14.
- ^ ""Toast" - PlayStation's Kevin Butler honors Siloeyes and Okeneko". YouTube. Archived from the original on 2011-11-15.
- ^ ""Sidekick" - PlayStation's Kevin Butler honors Frometheus". YouTube. Archived from the original on 2011-11-15.
- ^ ""Marmalade" - PlayStation's Kevin Butler honors Himeshinra". YouTube. Archived from the original on 2016-04-26. Retrieved 2016-11-25.
- ^ ""Blades" - PlayStation's Kevin Butler honors WithoutAFace". YouTube. Archived from the original on 2016-06-23. Retrieved 2016-11-25.
- ^ ""Father and Son" - PlayStation's Kevin Butler honors Vurma and Yutlord22". YouTube. Archived from the original on 2015-12-14. Retrieved 2016-11-25.
- ^ ""Cake" -- PlayStation's Kevin Butler honors Kailsen". YouTube. Archived from the original on 2016-07-22. Retrieved 2016-11-25.
- ^ ""Future President" -- PlayStation's Kevin Butler honors IDoGigs". YouTube. Archived from the original on 2011-12-22.
- ^ ""Fireworks" -- PlayStation's Kevin Butler honors BRWCRW19". YouTube. Archived from the original on 2011-11-24.
- ^ ""Thanksgiving" -- PlayStation's Kevin Butler honors gamers everywhere (Outtakes)". YouTube. Archived from the original on 2011-11-24.
- ^ Michael McWhertor (September 8, 2009). "Report: Nigerian Gov't Upset Over New PlayStation Ads Update". Kotaku. Archived from the original on January 6, 2010. Retrieved February 9, 2010.
- ^ Brian Ashcraft (September 10, 2009). "Sony Cuts Nigeria Line From PS3 Slim Ad". Kotaku. Archived from the original on January 5, 2010. Retrieved February 9, 2010.
- ^ Mriceguy (July 20, 2010). "TV3 Rips Off Kevin Butler". www.buttonmasher.co.nz. Archived from the original on July 23, 2010. Retrieved July 20, 2010.
- ^ Kevin Butler (July 20, 2010). "Kevin Butler's Twitter Page". Twitter. Archived from the original on July 17, 2012.
- ^ Sony follows up, officially sues Geohot and fail0verflow over PS3 jailbreak Archived 2017-10-19 at the Wayback Machine. Nilay Patel, Engadget (2011-01-12). Retrieved on 2011-02-16.
- ^ "Sony lawyers now targeting anyone who posts PlayStation 3 hack". Arstechnica]. February 8, 2011. Archived from the original on January 12, 2012. Retrieved June 14, 2017.
- ^ "PS3 'jailbreak code' retweeted by Sony's Kevin Butler". Engadget]. February 9, 2011. Archived from the original on August 16, 2017. Retrieved September 2, 2017.
- ^ "Sony is Suing Kevin Butler". Kotaku]. October 6, 2012. Archived from the original on October 9, 2012. Retrieved October 7, 2012.
- ^ Andrew Goldfarb (January 7, 2013). "Sony Settles Bridgestone Lawsuit with Kevin Butler Actor". IGN. Archived from the original on 2014-03-20. Retrieved 2014-10-14.
- ^ Joshua Topolsky (August 27, 2009). "Sony's new PS3 Slim ads prove it 'gets' the internet". Engadget. Archived from the original on March 8, 2010. Retrieved February 9, 2010.
- ^ Dale North (August 27, 2009). "New PS3 ad pokes fun at us bloggers, internets [Update]". Destructoid. Archived from the original on February 21, 2010. Retrieved February 9, 2010.
- ^ David Radd (September 14, 2010). "Kevin Butler Has Gotten Interview Offers". Industry Gamers. Archived from the original on September 16, 2010. Retrieved September 17, 2010.
- ^ Ian Chillag (February 15, 2011). "Sandwich Monday: The Kevin Butler". NPR. Archived from the original on February 15, 2011. Retrieved February 15, 2011.
- ^ Luke Plunkett (February 14, 2011). "Sony's Mascot Has A Sandwich, And It Will Kill You". Archived from the original on February 18, 2011. Retrieved February 15, 2011.
External links
- Kevin Butler on Twitter
- Hall of Play