Kevin Metheny

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Kevin Metheny
BornJune 6, 1954 (1954-06-06)
United States
DiedOctober 3, 2014(2014-10-03) (aged 60)
OccupationMedia executive

Kevin Metheny (June 6, 1954 – October 3, 2014) was an American radio and cable network executive who began his career as on-air talent and went on to direct programming and audience research at many radio stations and in a number of broadcast conglomerates. During the 1980s, Metheny helped develop cable entertainment networks MTV and VH1 as vice-president in charge of Music Programming and Production; he later served as vice-president of VH1 before returning to broadcast radio. Metheny received fame for his reputation as the nemesis of Howard Stern, earning him the nickname “Pig Virus."

Career

Metheny became weekend air talent at album rock KWHP-FM in

KISW-FM, hired Metheny as evening talent at KJR. Following O'Day's 1975 departure, Metheny left KJR and became afternoon drive talent/music director at WNOE-FM, New Orleans, where he was promoted to Program Director. He next served as Program Director of KDEO in El Cajon, California
, changing the AM album rock station to Top-40 KMJC, also known as "Majic 91".

Metheny became Director of Radio Audience Measurement (RAM) Research for DPS/Cyberdynamics, working closely with its initial RAM client Fairbanks Broadcasting's Adult Contemporary WIBG in Philadelphia. He accepted the position of Program Director at WIBG (later known as WZZD, now WNTP). He went on to be named Program Director of Hearst Corporation's Top-40 WXKX, Pittsburgh, then of WEFM in Chicago, followed by KSLQ-FM in St. Louis.

Metheny was named Program Director of The

KFRC-AM-FM followed by Oldies KQQL
(Minneapolis).

Metheny then moved to Jacksonville, Florida, where he combined programming and marketing operations of WQIK-FM and News/Talk WJGR with newly acquired Urban properties WSOL-FM, WJBT, and WZAZ. This followed the deregulation of the broadcast industry by the FCC, allowing for unlimited national ownership and larger local station portfolios.

Metheny was transferred to head programming for Jacor Communications' Cleveland area radio group, consolidating operations at their combined six Cleveland stations, WAKS, WGAR-FM, WMJI, WMMS, WMVX, and WTAM. Following Jacor's merger with Clear Channel Communications Metheny was promoted to Regional Vice President of Programming, in which role he advised local Market Managers and Program Directors of 59 Ohio radio stations.

Simultaneously with the 2008 acquisition of

Tribune Company's sole radio property, News/Talk WGN,[1] where he stayed until November 2010. In January 2013, he was named program director at WJR (Detroit).[2] In June 2014, Metheny was named operations manager at San Francisco stations KGO and KSFO owned by Cumulus Media,[3] a position he held until his death of an apparent heart attack on October 3, 2014. He was 60 years old and was survived by two daughters.[4][5][6]

Portrayal in Private Parts

Metheny and various other radio program directors associated with radio personality and comedian

WNBC radio show, Stern regularly referred to Metheny as "Pig Virus".[1]

Personal life

Metheny attended Seattle University and Kent State University's Graduate School of Management.

References

  1. ^ a b Norman, Michael (April 30, 2010). "Kevin Metheny, a.k.a. 'Pig Virus,' riles WGN Radio's Chicago fan base". The Plain Dealer. Cleveland, Ohio. Retrieved October 6, 2014.
  2. ^ "Kevin Metheny Named PD at WJR/Detroit". Allaccess.com. January 16, 2013. Retrieved October 4, 2014.
  3. ^ "Kevin Metheny Named OM Of KGO-A, KSFO". AllAccess.com. June 19, 2014. Retrieved October 3, 2014.
  4. ^ "Shocker: Cumulus Programmer Kevin Metheny Dies". Radio-Online.com. October 3, 2014. Retrieved October 3, 2014.
  5. ^ "Kevin Metheny, former WGN-AM 720 boss and 'Pig Virus' to Howard Stern, dead at 60". Chicago Tribune. October 4, 2014. Retrieved October 5, 2014.
  6. ^ Vena, Jocelyn (October 4, 2014). "Kevin Metheny, Howard Stern Rival & Radio Executive, Dead at 60". Billboard. New York City. Retrieved October 5, 2014.