Kia
Products | Automobiles Commercial vehicles |
---|---|
Production output | 2.6 million (2021) |
Revenue | ₩86.559 trillion[2] (2022) |
₩7.2331 trillion[2] (2022) | |
₩5.409 trillion[2] (2022) | |
Total assets | ₩73.711 trillion[2] (2022) |
Total equity | ₩39.3431 trillion[2] (2022) |
Owner |
|
Number of employees | 51,975 (2021) |
Subsidiaries | |
Website | kia |
Footnotes / references [3][4] |
Kia | |
Hangul | 기아 |
---|---|
Hanja | 起亞 |
Revised Romanization | Gia |
McCune–Reischauer | Kia |
Kia (Korean: 기아, IPA: [ki.a], formerly known as Kyungsung Precision Industry (京城精密工業) and Kia Motors Corporation) is a South Korean multinational automobile manufacturer headquartered in Seoul, South Korea. It is South Korea's second largest automobile manufacturer, after its parent company, Hyundai Motor Company, with sales of over 2.8 million vehicles in 2019. As of 2015,[update] Kia is owned by Hyundai, which holds a 33.88% stake valued at just over US$6 billion. Kia in turn is a minority owner of more than twenty Hyundai subsidiaries ranging from 4.9% up to 45.37%, totaling more than US$8.3 billion.
Etymology
According to the company, the name "Kia" derives from the Sino-Korean characters 起 (ki, 'to arise') and 亞 (a, which stands for 亞細亞, meaning 'Asia'); it is roughly translated as "Rising from (East) Asia".[5][6][7]
History
Origins and early expansion
Kia was founded on June 9, 1944, as Kyungsung Precision Industry, a manufacturer of steel tubing and bicycle parts, eventually producing Korea's first domestic bicycle, the
Prior to the forced 1981 shutdown, Kia had rounded out its passenger car lineup with two other foreign models assembled under license: the
Starting in 1986 (when only 26 cars were manufactured, followed by over 95,000 the next year),
Hyundai Motor Company takeover
Kia declared bankruptcy in 1997, during the
Later development
Since 2005, Kia has focused on the European market and has identified design as its "core future growth engine" – leading to the hiring of
Kia started using an angular "KIA" wordmark logo in early 2021.[28]
Board of directors
As of March 2023:
- Chung Eui-sun, Chairman
- Song Ho-sung, President and CEO
- Jun-Young Choi, Executive Vice President and Chief Safety Officer
- Woo-Jeong Joo, Executive Vice President & CFO
- Chol-su Han, Outside Director
- Wha-sun Jo, Outside Director
- Chyun Chan-hyuk, Outside Director
- Shin Jae-young, Outside Director
- Jennifer Hyunjong Shin, Outside Director
Affiliates and subsidiaries
Hyundai Motor Company
As of December 31, 2015[update], the Hyundai Motor Company owns a 33.88% stake in Kia Motors.[29] Likewise, as of December 31, 2015, Kia Motors is a part owner of 22 Hyundai companies. Its ownership percentages range from 4.9% to 45.37%.[30]
Kia America
Kia America, Inc. was incorporated in California on October 21, 1992, and became the American sales, marketing, and distribution arm of Kia Corporation. KMA is based in
As a brand, KMA has continued to improve over the years as well; in 2013, Kia Motors America recorded its 18th consecutive year of increased U.S. market share, and for the past five consecutive years (2015-2019) it has been recognized by J.D. Power as the highest ranked mass market brand in initial quality.[36]
In November 2009, Kia started production at the first U.S. Kia Motors plant,
Kia Canada
Kia Canada was formed in 1999 as a subsidiary of Kia Motors Corporation serving the Canadian market.[38][39][40] It is headquartered in Mississauga, Ontario, where it employs approximately 180 people.[40] Kia Canada is best known for its mid-market lineup of sport utility vehicles and crossovers, which are midway in size between SUVs and ordinary sedans, and increasingly for its electric vehicles and plug-in hybrids.[38] In 2021, Kia Canada introduced a new logo and slogan, "Movement that inspires".[40] As of 2021, Kia Canada sold nearly 80,000 vehicles a year.[40]
Kia Central & South America Corp.
Kia Central & South America Corp. is an incorporated division of Kia Corporation in charge of sales and marketing in 43 countries across Central and South America (including Brazil), and the Caribbean. The regional headquarters is located in Miami, Florida (US).
Kia Europe
Kia Europe is the European sales and marketing division of Kia Corporation. It has been selling cars in Europe since the first half of 1991.
Kia Motors Europe is formally founded in 1995, in Neu Wulmstorf (near Hamburg). In 1997, Kia moves its European headquarters from Neu Wulmstorf to Bremen, and due to logistical reasons since around 2005, Kia moved its European headquarters to Eschborn (near Frankfurt).
In 2007, KME moved from its previous location at Hauptstrasse 185, Eschborn (near Frankfurt), to a new purpose-built facility adjacent to the Messe, in Frankfurt city centre.
When Kia launched in Europe during 1991, it initially sold only the Pride supermini – a rebadged version of the late 1980s Mazda 121. It initially proved popular with buyers. By the end of 1991, Kia had sold nearly 1,800 Prides in the United Kingdom. The first full year, 1992, saw that figure double, and, in 1993, it increased again to nearly 5,500 units. However, sales fell towards the end of the decade, and the end of production was finally announced in May 2000, with its successor – the Rio – not going on sale for another year.
From 1995 to 1999, Kia produced left- and right-hand drive versions of the first generation Sportage SUV at the Karmann factory in Osnabrück, Germany. These have been popular across Europe, but, since 2002, Kia has gained more sales in this market thanks to the launch of the larger Sorento. From 1999 until production of the model ceased in 2003, all Sportage production reverted to South Korea.
The European range also expanded in the spring of 1994 when Kia began importing the larger
A facelift in 1999 saw the Mentor name retained for the saloon (sedan), but the hatchback was renamed
Despite Kia's range increasing from one car as late as 1993, to three cars by the end of 1995, British sales actually decreased in that period, from nearly 5,500 in 1993 to less than 4,000 the following year. In 1998, Kia's future in Britain was thrown into serious doubt when it sold less than 3,000 of its whole range – the worst in any full year on the British market. Kia did not enter Europe's large family car market until the launch of its
Its successor, the
Kia entered the
In late 2006, Kia opened its first own plant in Europe at a cost of approximately EUR 1.7 billion in
Kia Mexico
The company has built a $1 billion manufacturing plant in the northern Mexican state of
Kia India
The company has entered the Indian market in July 2019
On 31 July 2020, Kia crossed 100,000 car sales in India becoming the fastest car manufacturer to do so.[51][52]
Kia Lucky Motors Pakistan
Kia Lucky Motors (KLM) is a joint venture in Pakistan between Kia Motors and Lucky Cement. Kia Lucky Motors Pakistan began selling cars in 2018 when they launched their All New Grand Carnival in Pakistan. In quarter 4 2019, Kia Pakistan introduced two new locally manufactured products known as Kia Sportage and Kia Picanto.[53]
Kia Russia
Kia holds a 30% stake in the Hyundai Motor Manufacturing Rus plant in St. Petersburg which is being sold in December 2023 following the problems associated with the
Kia Defense
Kia Motors has specialized in the production of military vehicles with variants and other transportation equipment and by supplying them as a sole maker of military vehicles designated by the South Korean Government since 1976, when Kia Heavy Industry Co. Ltd. (now known as Hyundai Wia) was established. Kia is currently designing a
Models
Sales figures
Rank | Model | Global sales |
---|---|---|
1 | Sportage/KX5 | 359,800 |
2 | Seltos/KX3 | 318,034 |
3 | Rio/K2 | 241,658 |
4 | Forte/Cerato/K3 | 241,138 |
5 | Sorento | 222,629 |
6 | Optima/K5 | 207,359 |
7 | Picanto/Morning | 168,729 |
8 | Niro | 151,122 |
9 | Carnival | 124,496 |
10 | Stonic/KX1 | 106,246 |
Facilities
Design emphasis
In the past, the Kia cars were very neutral. When you saw one on the road, you didn't really know if it was Korean or Japanese...I think it's very important that you are able to recognize a Kia at first sight.
— Peter SchreyerNamyang Design Center in South Korea.[60] With the Kee concept vehicle, shown at the Frankfurt Motor Show in 2007,[25] Kia introduced a new corporate grille[25] to create a recognizable 'face' for the brand. Known as the Tiger Nose, Schreyer indicated he wanted "a powerful visual signal, a seal, an identifier. The front of a car needs this recognition, this expression. A car needs a face and I think the new Kia face is strong and distinctive. Visibility is vital and that face should immediately allow you to identify a Kia even from a distance."[25] Schreyer described how the Kia Tiger Nose came to be as he explained, "I was just working on the car and just thinking about different possibilities, and suddenly I found it."[61] Commenting on the new signature grille in 2009: "From now on, we'll have it on all our cars".[62] Kia has since featured the Tiger Nose on all of their vehicles, ranging from the compact Kia Soul, on to the edgy new design of the Kia Optima, and to the larger SUV, the Kia Telluride. Kia cars won Road & Travel Magazine's International Car of the Year award in 2013, 2014 and 2015.[63]Controversies
In late 2012, Kia Motors was forced to admit error in inflating its United States Environmental Protection Agency mileage claims and had to reduce its fuel economy claims in the U.S. by about 3 percent across the board and to offer compensation to previous vehicle buyers.[64]
Nuevo León plant
Pesquería, Nuevo León. The construction of the plant was done in an irregularly purchased land agreement between Kia Motors Mexico and the State of Nuevo León, then headed by Rodrigo Medina de la Cruz, was signed with unfairly advantageous conditions, such as bigger tax incentives than those allowed by Mexican law (tax exemptions for 20 years when the standard is 5), extended to the Mexican providers of Kia.[47] A copy of the full agreement was published on Facebook by current Nuevo León governor, Jaime Rodríguez Calderón, as part of a prosecution case against Medina[65] and he declared that the signed agreement with his predecessor would be cancelled.[66] A new agreement was then reached with Rodriguez's administration in June 2016.[67] Former governor Medina de la Cruz and 30 other officials of the former state administration were investigated by an anti-corruption prosecutor for alleged embezzlement, improper exercise of public functions and damage to Nuevo León State assets.[68][69] Medina was then taken into custody on January 26, 2017, in relation to this case and others in which he is involved.[68]Kia Challenge
In 2022, a trend known as the
immobilizers making the vehicles easier to steal. Kia responded by offering a free software update to affected models which requires the vehicle to have a key in the ignition in order for it to start. They also distributed over 26,000 steering wheel locks to law enforcement agencies to provide to owners of affected models. In February 2023, the National Highway Traffic Safety Administration reported that the challenge had resulted in at least 14 crashes and eight deaths.[70][71]In May 2023, following a class action lawsuit, Kia and Hyundai agreed to pay $200 million settlement to consumers who suffered losses as a result of the security flaws.[72] However, on August 16, 2023, a federal judge rejected the proposed settlement.[73]
Logo history
1953–1964 1964–1986 1986-1994 1994–2012 2012–2021 2021–presentSponsorship
Kia Motors sponsors the following sports teams, events, venues, and athletes:
Venues
Sports associations
League of Legends European Championship(LEC)- FIFA
- UEFA
- Liga ACB
- National Basketball Association (NBA)
- Women's National Basketball Association (WNBA)
Sports events
- Archery World Cup
- Asian Games
- Australian Open (tennis tournament)
- Copa América
FIBA Asia Championship- FIFA World Cup
- Kia Classic (LPGA)
- Kia Lotos Race
Kia Super League(cricket)- Korea Speed Festival
- UEFA Europa League
Universiade- X Games
- X Games Asia
Sports teams
A.C. Monza(Italian association football team)- AC Ajaccio (French football club, from 1999 to 2000)
- Atlanta Falcons
- Atlético Madrid (Spanish professional football club, from 2005 to 2011)
- B-SAD (Portugal association football team)
- Bengaluru FC (Indian professional Football Club, from 2018 to 2020)
Boston United FC(English Football Club)- Brisbane Broncos (National Rugby League)
- Canterbury-Bankstown Bulldogs (National Rugby League)
- Dplus KIA (South Korean professional esports organization)
- England women's cricket team
- FC Hansa Rostock (German association football team, from 1999 to 2002)
FC Steaua București(Romanian association football team)- Greater Western Sydney Giants (Australian Football League)
- Kia Forte (Shakey's V-League)
- Kia Speed Skating Academy
- Kia Tigers (Korean Baseball Team in Gwangju, South Korea)
- Philippines national football team[76]
Qormi FC(Maltese association football team)- Rogue (European professional esports organization)
- Slovakia national football team
- South Korea national speed skating team
- Surrey County Cricket Club
- Udinese Calcio (Italian association football team, from 2004 to 2006)
- Waikato Bay of Plenty Magic[77][78]
Athletes
- Ryan Ford (MMA fighter)
- Fernando González (Chilean tennis player – 2004 & 2008 Olympic medalist)
- Badr Hari (Moroccan kickboxer)
- LeBron James (Global brand ambassador)[79]
- Blake Griffin (NBA basketball player)
- Lee Sang-hwa (Speed skater)
- Yulia Lipnitskaya (Russian figure skater)
- Aliya Mustafina and Viktoria Komova (both Russian artistic gymnasts)
- Rafael Nadal (Global brand ambassador)
- Manny Pacquiao (Filipino boxer)
- Adelina Sotnikova (Russian figure skater)
Michelle Wie(Official golf ambassador & spokesperson – KMA)- Dylan Alcott (Australian tennis player)
- Eric Keogh (Kia Race Series winner 2 years in a row)[80]
Actors
Musicians
Music events
- Live at The chapel (Australian music concert)
Vans Warped Tour- YouTube Music Awards (2013)
- Melon Music Awards (2019)[91]
Charity events
Entertainment
Slogans
- The Car That Cares (2000–2005)
- The Power To Surprise (2005–2021)[95]
- Give It Everything (2019–2021, United States)[96]
- Movement that inspires (2021–present, Worldwide)
See also
- List of Kia design and manufacturing facilities
- Automotive industry in South Korea
- Hyundai Motor Group
- Kia EcoDynamics
- Economy of South Korea
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External links
- Official website
- Official website (Local)
- Kia Military Vehicles official site
- Business data for Kia: