Kill This Love (song)

Source: Wikipedia, the free encyclopedia.

"Kill This Love"
Promotional graphic
Single by Blackpink
from the EP Kill This Love
Language
  • Korean
  • English
ReleasedApril 4, 2019 (2019-04-04)
StudioThe Black Label (Seoul)
Genre
Length3:09
Label
Songwriter(s)
Producer(s)
Blackpink singles chronology
"Ddu-Du Ddu-Du"
(2018)
"Kill This Love"
(2019)
"How You Like That"
(2020)
Music video
"Kill This Love" on
YouTube

"Kill This Love" is a song recorded by South Korean girl group Blackpink. It was released on April 4, 2019, through YG Entertainment and Interscope Records, as the lead single for the group's second Korean extended play of the same name. The Japanese version of the single was released through Universal Music Japan on October 16, 2019. It was written by Teddy and Bekuh Boom and produced by them alongside R. Tee and 24. The single has been described as an electropop song, whose lyrics talk about the girls' decision to end a toxic relationship.

Commercially, "Kill This Love" peaked at number two on the

World Digital Songs
, and entered the national charts in 27 countries. The song has been certified diamond in Brazil, platinum in South Korea, Japan, and Australia, gold in France, and silver in the United Kingdom.

An accompanying music video for the song was directed by Seo Hyun-seung and uploaded onto Blackpink's YouTube channel simultaneously with the single's release. Upon release, the music video broke the record for the most views within 24 hours, accumulating 56.7 million views in that time. As of December 2023, it has achieved more than 1.9 billion views and is the second-most viewed music video by a K-pop group, after their own song "Ddu-Du Ddu-Du" (2018). It also became one of the most-liked videos on YouTube with over 25 million likes on the platform, and won the Music Video of 2019 award at the 45th People's Choice Awards.

Background and release

Yang Hyun-suk, then-CEO of YG announced on February 8, 2019, that Blackpink was set for a comeback with an EP in March.[1] The single and EP were announced on March 25.[2] Between March 31 and April 1, multiple individual teaser pictures were posted onto their social media accounts.[3] On July 26, it was announced that the group would release a Japanese version of their EP Kill This Love on September 11, 2019.[4] The album missed its initial release date and was released on October 16, 2019. No song of the version was released as a single.[5] A live recording of the Japanese version of "Kill This Love", recorded in the Tokyo Dome on December 4, 2019, was included in the group's third live album Blackpink 2019–2020 World Tour In Your Area – Tokyo Dome, released on May 6, 2020, through Universal Music Japan.[6]

Composition

The song was written by

Jisoo leading the "impassioned" pre-choruses about breaking up.[10] The song ends with an "imperial rallying cry to cut off the dead weight".[10]

Critical reception

"Kill This Love" received mixed reviews from music critics. Erica Russell from Paper gave a glowing review, ranking "Kill This Love" as the best song of 2019 and praised it as a "perfect" sonic blend of all the group members and an "explosive culmination" of the musical trends that dominated the past decade.[11] J.M.K from Billboard ranked it 25th on their list of the best K-pop songs of 2019, remarking that the group's "girl crush' concept never felt more visceral".[12] In another Billboard article, staff writer Andrew Unterberger placed the song 66th in the year's best songs and described the production as "practically biblical".[13] Yannik Gölz from Laut.de regarded the track as a "sensory overload" and felt that it "delivers everything you would want from Blackpink". He characterized it as "spectacular, cartoon-like and overdrawn trap-pop packed to the point of irritation", but also expressed a desire for a more suitable hook.[14]

Conversely, Michelle Kim from Pitchfork gave it an unfavorable review, describing the song's production as strangely out of date and suggesting it could have been produced in the early 2010s. She drew parallels between the song and Taylor Swift's 2015 single "Bad Blood", albeit without a "catchy Swiftian hook".[9] Rhian Daly from NME expressed disappointment with the track's production, labelling the chorus as uninspiring and a letdown following the song's initial buildup.[15] Nur Izzaty Shaifullizan from The Star made comparisons to the group's 2018 hit "Ddu-Du Ddu-Du" and felt that it was barely an improvement.[16]

Year-end lists for "Kill This Love"
Publication List Rank Ref.
Billboard The 100 Best Songs of 2019 66 [13]
The 25 Best K-pop Songs of 2019 21 [12]
Pitchfork The 20 Best Music Videos of 2019 14 [17]
BuzzFeed Best K-pop Music Videos of 2019 9 [18]
Paper Paper's Top 50 Songs of 2019 1 [11]
Refinery29 The Best K-Pop Songs of 2019 17 [19]
Rolling Stone India 10 Best K-pop Music Videos of 2019 [20]
SCMP The 10 best K-pop songs of 2019 2 [21]
YouTube Top 10 Most-Watched MVs of 2019 Within Korea 4 [22]

Commercial performance

In South Korea "Kill This Love" debuted at number 25 on the

Digital Song Sales chart with 7,000 downloads sold.[24] The song stayed in the Hot 100 for a total of four consecutive weeks, making it the longest-charting song by an all-female Korean act on the chart.[25] In the United Kingdom, "Kill This Love" charted at number 33, the highest for any female Korean act at the time.[26] In May 2021, the song was certified silver by the British Phonographic Industry (BPI) for moving 200,000 single-equivalent units, the group's first solo single to do so.[27] The track reached 43.1 million streams in the UK as of September 2022, becoming the group's second most streamed song in the country.[28] In 2021, "Kill This Love" also became Blackpink's second song to surpass 500 million streams on Spotify after "How You Like That" and the second by any female Korean group to reach this mark.[29]

Accolades

Awards for "Kill This Love"
Year Organization Award Result Ref.
2019 Melon Music Awards Best Rap/Hip Hop Track Nominated [30]
Mnet Asian Music Awards
Song of the Year
Nominated [31]
Best Dance Performance Female Group
Nominated
MTV Video Music Awards Best K-Pop Nominated [32]
People's Choice Awards The Music Video of 2019 Won [33]
2020
Gaon Chart Music Awards
Artist of the Year – Digital Music (April) Nominated [34]
Golden Disc Awards Best Digital Song (Bonsang) Nominated [35]
iHeartRadio Music Awards Favorite Music Video Choreography[a] Won [36]
Best Music Video Nominated [37]
Music program awards
Program Date Ref.
Inkigayo April 21, 2019 [38]
May 26, 2019 [39]

Music video

KBS banned the music video as member Rosé is seen driving a car without a seatbelt.

An accompanying music video for the song was directed by Seo Hyun-seung and shot in mid-March.[40] It was released simultaneously with the song, According to Billboard, the visual features a variety of weapons, ranging from a car being driven with an intent to kill, to a giant hunting trap. The music video also features elements of Greek mythology, such as the fractured Aphrodite statue serving as a metaphor for broken love, and features references to Christianity regarding the ecclesiastical setting. Upon the music video's release, Kill This Love simultaneously obtained the records of fastest-liked video and fastest viewed video on YouTube, reaching 1 million likes in 28 minutes and 56.7 million views within 24 hours of release, averaging about 650 views per second during that interval and making it the most viewed YouTube video in the first 24 hours after release.[41][8][42][43] Furthermore, it became the fastest video to reach 100 million views on YouTube, doing so in approximately 2 days and 14 hours, beating the record set by fellow Korean artist Psy with "Gentleman" in 2013.[44][43] It also set the record for the biggest YouTube Premiere with 979,000 concurrent viewers.[45] On April 9, the dance practice video for "Kill This Love" was released on Blackpink's official YouTube channel.[46] South Korean public broadcaster KBS banned the music video "for violating the country's Road Traffic Act", due to a scene in which Rosé is seen driving a car at high speed without a seatbelt.[47]

Live performances

Blackpink performing onstage
Blackpink performing the song during the Born Pink World Tour in 2022

Blackpink promoted the song on several

Coachella Valley Music and Arts Festival in Indio, California on April 12, 2019.[50] The song was added to the set list of Blackpink's In Your Area World Tour between April 2019 and the tour's conclusion in February 2020.[51]

On January 31, 2021, the group performed "Kill This Love" as the opening number of their virtual concert

Charts

Note: In Australia, the EP ranked at number 18 on the singles chart, but the single was not recognised separately.

Certifications

Certifications for "Kill This Love"
Region Certification Certified units/sales
Australia (ARIA)[97] Platinum 70,000
Brazil (Pro-Música Brasil)[98] Diamond 160,000
France (
SNEP)[99]
Gold 100,000
Poland (ZPAV)[100] Gold 10,000
Portugal (AFP)[101] Gold 5,000
United Kingdom (BPI)[102] Silver 200,000
Streaming
Japan (RIAJ)[103] Platinum 100,000,000
South Korea (
KMCA)[104]
Platinum 100,000,000

Sales+streaming figures based on certification alone.
Streaming-only figures based on certification alone.

Release history

Release dates and formats for "Kill This Love"
Region Date Version Format Label Ref.
Various April 4, 2019 Korean [8]
Italy April 19, 2019 Contemporary hit radio [105]
United States May 7, 2019 Interscope [106]
Japan October 28, 2019 Japanese
  • Digital download
  • streaming
[107]

See also

Notes

  1. ^ Choreographers: Kyle Hanagami and Kiel Tutin

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