Kleenex
Product type | Facial Tissue |
---|---|
Owner | Kimberly-Clark |
Country | United States |
Introduced | July 12, 1924 |
Markets | Worldwide |
Previous owners | International Cellucotton Products Company |
Registered as a trademark in | USA |
Website | https://kleenex.com |
Kleenex is a
History
Kleenex began during the
Trademark
The original Kleenex trademark application at the United States Patent and Trademark Office (USPTO) was filed in the class of Medical, Beauty, & Agricultural Services by Cellucotton Products Company of Neenah, Wisconsin, on July 12, 1924. The description provided to the USPTO was "absorbent pads or sheets for removing cold cream".[4]
In the application, Cellucotton claimed that it had used the drawing and stylized word mark in commerce since June 12, 1924.
Nationwide marketing of Kleenex (as a means of removing cold cream rather than as a tissue for sneezes) was rolled out in the first week of September 1924 in Chicago with an ad for the Walgreen drug store chain on September 2 [6] and with an offer on September 4 for a free sample in New York City [7]
In the U.S., the Kleenex name has become—in common usage but not in law—
Diapers
In 1978, Kimberly-Clark introduced Kleenex Super Dry diapers with wetness indicators in the form of a design that fades and lightens as the inside of the diaper becomes wetter.
See also
References
- ^ "The Kleenex Story". Kleenex Official Site. Archived from the original on October 10, 2020. Retrieved February 14, 2023.
- ^ "Kleenex Brand Story". Kleenex.com. Archived from the original on May 27, 2010. Retrieved June 26, 2010.
- ^ ""Marge and Lulu: The Art of the Deal," Jennifer Gotwals, Hogan's Alley #15, 2007". Archived from the original on May 1, 2013. Retrieved March 13, 2013.
- ^ a b Official Gazette of the United States Patent Office, September 2, 1924, p.40 ("Ser. No. 199,932... Filed July 12, 1924... Claims was since June 12, 1924")
- ^ "United States Patent and Trademark Office, registration #s 0019194;0022859;0029753;0038458;0408618". June 12, 1924. Archived from the original on December 9, 2002. Retrieved June 25, 2010.
- ^ Chicago Daily Tribune, September 2, 1924, p.13 ("A soft, velvety tissue for removing cold cream from the face. It is safe, sanitary and inexpensive. Use it once and throw it away.")
- ^ Daily News (New York City), September 4, 1924, p.21 ("This new way removes cold cream safely... Adopted by famous actresses, advised by beauty doctors and skin experts."
- ^ "Has kleenex become a generic trademark?". genericides.org. Archived from the original on October 20, 2021. Retrieved February 17, 2021.
- ^ "Kleenex". Archived from the original on October 15, 2017. Retrieved April 9, 2018.
- ^ "Kleenex". Archived from the original on July 9, 2017. Retrieved April 9, 2018.
Further reading
- Henrich, Thomas; Batchelor, Bob (2004). Kotex, Kleenex, Huggies. Ohio State University Press. ISBN 0814209769.