Larry Sloan

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Lloyd Lawrence "Larry" Sloan (1922 – October 14, 2012) was an American

publishing company, Price Stern Sloan, which opened in the early 1960s.[1][2][3]

Biography

Sloan was born Lloyd Lawrence Solomon to a Jewish family in New York City in 1922, the son of Joseph Solomon and Freida Lewis Solomon.[1] His mother opened a clothing business and his father was a graduate of Columbia Law School 1908lawyer. Sloan and his parents moved to Los Angeles after his only sibling, Grenna Sloan, moved to California to pursue an acting career.[1] Larry Sloan initially studied at the University of California, Los Angeles (UCLA), but soon left college to enlist in the United States Army following the outbreak of World War II. He later attended Stanford University, where he studied Chinese language.[1]

He returned to Los Angeles after the war. Sloan became a

press agent and publicist representing Carol Channing, Mae West, and Elizabeth Taylor, among others.[1][3]

In 1958, television writer

Under Sloan, Price Stern Sloan became one of the largest

publishing houses on the West Coast of the United States.[3] In addition to releasing more than 70 editions of Mad Libs under Sloan, the company also published 150 softcover books under Sloan by 1973.[1][2][3] While simultaneously serving as CEO, Sloan also edited manuscripts submitted for publication.[1] He personally edited a series of joke books called, World's Worst Jokes.[1] Sloan created and published the successful book, "The VIP Desk Diary, after asking himself "What would somebody's desk diary look like if they were the richest man in the world?"[1] Other successful titles, many of which were humorous, released under Sloan was How to Be a Jewish Mother, written by Dan Greenburg and first released in 1965 and Droodles, which was also created by Roger Price.[1][2][3] Still, Mad Libs proved to be one of the company's most successful products, with 110 million copies sold as of 2012.[3]

Larry Sloan further launched Price Stern Sloan's "

Price Stern Sloan partner and Mad Libs co-creator Roger Price died in 1990. In 1993, Leonard Stern and Larry Sloan sold Price Stern Sloan to Putnam Berkley Group, which is now known as Penguin Group.[1][3]

Sloan and Stern later co-founded

Beverly Hills.[1] Sloan's daughter, Claudia Sloan, continues to head Tallfellow, as of 2012.[1]

Larry Sloan died from a brief illness at Cedars-Sinai Medical Center in Los Angeles on October 14, 2012, at the age of 89.[1] He was the last surviving founder of Price Stern Sloan, as Leonard Stern had died in 2011.[1] Sloan was survived by his wife of thirty-nine years, Eleanor; five children - Claudia Sloan, Bonnie Smigel-Derin, Liz Fallert, Amy Harrison and Scott Harrison; and six grandchildren.[1] He had been a longtime resident of Malibu, California.[1]

References

  1. ^ a b c d e f g h i j k l m n o p q r s t u v w x Nelson, Valerie J. (2012-10-17). "Larry Sloan dies at 89; co-founder of 'Mad Libs' publisher". Los Angeles Times. Retrieved 2012-11-17.
  2. ^
    Time Magazine
    . Retrieved 2012-11-17.
  3. ^ a b c d e f g Werris, Wendy (2012-10-15). "Obituary: Larry Sloan, 89". Publishers Weekly. Retrieved 2012-11-17.