Lauren Greenfield
Lauren Greenfield | |
---|---|
Born | Boston, Massachusetts, U.S. | June 28, 1966
Alma mater | Harvard University |
Occupations |
|
Spouse |
Frank Evers (m. 1992) |
Parent | Patricia Marks Greenfield |
Relatives | Matthew Greenfield (brother) |
Website | laurengreenfield |
Lauren Greenfield (born June 8, 1966) is an
Early life and education
Greenfield was born on June 28, 1966,
Greenfield graduated from
Career
Photography
Greenfield's undergraduate thesis helped kick start her career as an intern for
Film
Undergraduate years
From September 1985 to May 1986, while still an undergraduate at Harvard, Greenfield traveled around the world on a nine-month-long program created by the International Honors Program, entitled "Film Study and Anthropology". This experience exposed her to anthropological and documentary filmmaking in France, Yugoslavia, Hungary, Austria, India, Australia, and Japan. In a 2012 interview with Sara Melson (for Harvardwood.com), Greenfield was quoted as saying "We watched many indigenous films, and we met with amazing directors. It was on that trip that I realized my calling. I wasn't sure if it would be sociology, film, photography, or anthropology, but looking at culture was my calling. When I got back to Harvard, I switched my major from Social Studies to Visual Studies. I soon realized that theory wasn't my medium, and I moved toward filmmaking and photography."[7] At Harvard, Greenfield continued her filmmaking studies under the tutelage of established documentary filmmaker Robb Moss.[8][9] In 1988, she co-directed a 25-minute film, Once You're In, about Irish illegal immigrants living in Boston.[10]
THIN (HBO)
Greenfield subsequently directed
kids + money
Greenfield's follow-up short film,
Beauty CULTure
In February 2011, the Annenberg Space for Photography commissioned Greenfield to direct a short documentary film, "Beauty CULTure",[21] to serve as the central focus of this record-setting[22] "Beauty CULTure" exhibition (May–November 2011).[23] Shot in Paris, New York and Los Angeles, the 30-minute film is a critical examination of "beauty in popular culture, the narrowing definition of beauty in contemporary society, and the influence of media messages on the female body image".[24]
The Queen of Versailles
In January 2012 Greenfield received the
In March 2014, Greenfield won a lawsuit brought by the film's main subject David Siegel.[35] Siegel claimed Greenfield had not obtained a proper release from the subjects of the film, in particular David Siegel and Westgate Resorts. An IFTA arbitrator supported Greenfield's position and also awarded her $750,000 for legal fees.[36][37]
In 2023, it was announced that the documentary will be adapted into a Broadway Musical, also called "The Queen of Versailles", starring
#likeagirl
In June 2014 Greenfield directed a commercial spot for Always/Leo Burnett called #likeagirl,[39] which debuted in June 2014. The commercial asked the question "When did doing something 'like a girl' become an insult?"[40] In the commercial, running, throwing or fighting like a girl[40] are seen by adults as equivalent to weak, but by young girls as strong.[41] The spot went viral on the internet,[42][43] culminating in over 58 million views of the US version on YouTube,[39] 85 million YouTube views across all languages, and made over 4.4 billion impressions.[44][45][46]
The spot was re-released as a 60-second piece during
In January 2015, Greenfield was nominated by the Directors Guild of America (DGA) for Outstanding Directorial Achievement in Commercials for the year 2014.[51]
The online spot was ranked #1 by Marketing Magazine in its "Top 10 Marketing Moments",[52] #2 on Fast Company's "20 Best Ads of 2014",[53] #3 of "2014 Top Spots of the Year" by SHOOT,[54] and #4 on Google's"The 10 Most Watched Ads on YouTube in 2014".[55]
The spot has won 6 CLIO Awards,[56] including the GRAND CLIO for Public Relations[57] as part of the 2014 CLIO AWARDS.[58] It also received 5 separate winning cubes from at the 2015 ADC (Art Directors Clubl) Awards.[59] At the 2015 Webby Awards, #likeagirl picked up 11 separate awards.[60] At the 2015 D&AD Awards (United Kingdom), the spot received 8 "Pencil" nominations and won 5 "Pencil" Awards.[61][62] At the London International Advertising Awards (LIAs), the spot received 8 awards.[63] At the ANDYs, the spot picked up 3 Golds [64] At the 2015 One Show Awards, the spot received 5 awards.[65] The piece also picked up two awards at the AICP 2015, including a rare "Best of Show: Advertising Excellence/Single Commercial" recognition.[66]
At the last major awards show of the year, the 2015 Cannes Lions, the spot was the recipient of 14 individual awards, including the prestigious Titanium Award, The Grand Prix, and the Glass Lions Award.[67][68][69][70]
In December 2015, Greenfield was named the most awarded Director in 2015 by AdAge for her work on
Generation Wealth
Greenfield's film Generation Wealth was selected to be the opening night film at the Sundance Film Festival 2018 in the Documentary Premiere program.[74][75] Nick Allen of RogerEbert.com wrote that the film was "a stunningly deeply resonant documentary about notions as seemingly obvious as the value of love over wealth itself."[76] Ann-Derrick Gaillot's generally positive review in The Outline described it as a "a sprawling chronicle of decadence and decay" and "As a study of capitalist obsession, it’s a fascinating and at times frantic look at the very bizarre world we are all strangely accustomed to."[77] Joseph Walsh of Time Out praised it for laying bare society's obsession with affluence and excess with "scalpel-sharp insight." He found the documentary to be bleak yet compelling, suggesting that it effectively captures and critiques societal trends around wealth and consumerism.[78]
The film received its European premiere at the
The Kingmaker
The Kingmaker is a 2019 documentary film written and directed by Greenfield, featuring the political career of Imelda Marcos[84] with a focus on the Marcos family's efforts to rehabilitate the family's image and to return to political power,[85][86] including her plans to see her son Bongbong become President of the Philippines,[87][88] and the alliance that Bongbong and Imee Marcos established with Rodrigo Duterte in his bid to win the 2016 Philippine presidential election.[89][90]
It debuted internationally in August 2019 at the 76th Venice Film Festival,
The Kingmaker was nominated as best documentary at the
The film has a 97% rating from Rotten Tomatoes, 86% from Google Users, 7.6 from IMDb, and a 76/100 from Metacritic.[95][96][97][98]
Collections
Her photography, including entire bodies of work like Fast Forward, Girl Culture, "Thin", and "Generation Wealth" is in many major collections such as the Art Institute of Chicago,
Exhibitions
Alongside her books, Fast Forward, Girl Culture, "THIN", and "Generation Wealth" Greenfield produced four large-scale traveling exhibitions with the same names, which have been seen in museums and cultural institutions around the world.[102][103][104][105]
In concert with the publication of her debut monograph, Fast Forward: Growing Up in the Shadow of Hollywood (Knopf 1997),
The success of her second monograph, Girl Culture (2002),[6] and the accompanying show helped to cement her worldwide reputation as a documentary photographer. The book was reprinted five times by Chronicle Books and the show was exhibited at more than 29 venues around the world (France, Germany, the Netherlands, Russia and United States).[107]
Her third major exhibition, THIN, accompanied both a feature-length documentary film, Thin (HBO, 2006), and a published photographic book, Thin (2006).[108] The exhibition debuted at The Women's Museum in Dallas, Texas and continued to exhibit through 2010.[109]
In May 2011, Greenfield received the honor of being the only photographer to be chosen twice as a Featured Artist at The Annenberg Space for Photography, as part of its exhibition, "Beauty CULTure" (Los Angeles, 2011), as one of only four Featured Photographers.[110] Greenfield was also commissioned by The Annenberg Space for Photography to direct a 30-minute documentary film about the subject of the exhibition. The resultant film forms the centerpiece of the exhibition.[111] In 2011, the exhibition received the Lucie Award for Curator (Kohle Yohannan) / Exhibition of the Year.[112]
In 2010, a collection of her photography from Fast Forward and Girl Culture was featured in Engaged Observers: Documentary Photography Since the Sixties, a photographic exhibition at the
Greenfield exhibited Generation Wealth by Lauren Greenfield at The Annenberg Space for Photography in Los Angeles (2017).[116][117] This exhibit subsequently traveled to New York's ICP Museum (2018), Oslo's Nobel Peace Center Museum (2018), The Hague's Fotomuseum Den Haag (2018/19), Hamburg's Deichtorhallen,[118] the Louisiana Museum of Modern Art, Copenhagen (2019/20), Fotografiska Museet Stockholm (2020), and the Multimedia Art Museum, Moscow (2021).[119] According to the Annenberg Space for Photography website, this exhibition covers "the influence of affluence over the last 25 years, illustrating the globalization of materialism, celebrity culture and social status," and contains "195 color-saturated prints, 42 riveting first-person interviews and the accompanying multimedia projections and short films".[120][121] Writing about the Generation Wealth exhibit for Artforum, Naomi Fry noted, "[W]hat makes Greenfield’s photographs multilayered, sensitive, and fascinating—and carries them beyond a single-minded morality tale—is her understanding that people’s relationships with things in this lurid world are pleasurable and miserable both."[3]
Personal life
Greenfield is married to
Publications
- Thin. Chronicle, 2006. ISBN 978-0811856331.
- Girl Culture. Chronicle, 2002 . ISBN 978-0811837903. With an introduction by Joan Jacobs Brumberg.
- Chronicle, 2016. ISBN 978-1452159287.
- Chronicle, 2016.
- Fast Forward: Growing Up in the Shadow of Hollywood.
- Hardcover. Knopf, 1997.
- Softcover. Chronicle, 2002.
- Softcover. Chronicle, 2004. ISBN 978-0811844130. With an afterword by Richard Rodriguez.
- Generation Wealth. ISBN 978-0714872124.[124]
Filmography
Year | Title | Credited as | Notes |
---|---|---|---|
2006 | THIN | Director and producer | Documentary[125] |
2008 | kids + money | Director, producer and writer | Documentary short |
2010 | Fashion Show | Director and producer | Documentary short |
2012 | The Queen of Versailles | Director and producer | Documentary[126] |
2012 | Beauty CULTure | Director and producer | Documentary short |
2012 | Best Night Ever | Director and producer | Documentary short |
2015 | Bling Dynasty | Director and producer | TV series documentary |
2015 | Magic City | Director and producer | Documentary short |
2018 | Generation Wealth | Director, producer, writer, and cinematographer | Documentary[127] |
2019 | The Kingmaker | Director, producer, and writer | Documentary[128] |
References
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- ^ "The Grierson Trust – London Film Festival Grierson Award". www.griersontrust.org. Retrieved 2017-07-08.
- ^ "59th Primetime Emmy Nominees Revealed". July 2007. Retrieved 2007-07-21.
- ^ "THANK YOU, LAUREN GREENFIELD". HARSH. 2020-08-19. Retrieved 2020-08-24.
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- ^ "PBS/POV's Best Documentaries of 2012". PBS.
- ^ "DGA nominations for Outstanding Directorial Achievement in Documentaries in the year 2012". The Hollywood Reporter. 14 January 2013.
- ^ "'Queen of Versailles' Filmmaker Beats Westgate's Defamation Claim (Exclusive)". The Hollywood Reporter. 14 March 2014.
- ^ "IFTA backs filmmakers over "Queen of Versailles" complaint". Realscreen. 2014-03-17. Retrieved 2014-07-30.
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- ^ "'Like a Girl' Is No Longer an Insult in Inspiring Ad From P&G's Always". AdWeek. 2014-06-26.
- ^ "Anatomy of a Cannes Contender: How "Like a Girl" Was Flipped, and Turned Into a Viral Sensation". Fast Company. 2015-06-24.
- ^ "Lauren Greenfield's #likeagirl short film for Always notches more than 70 million YouTube views, gets shortlisted for eight Clio awards". Stockland Martel. 2014-09-20.
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- ^ "Variety: Super Bowl on NBC Draws Record U.S. Television Audience". Variety website. 2015-02-02.
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- ^ "DGA nominations for Outstanding Directorial Achievement in Commercials in the year 2014".
- ^ "Top 10 Marketing Moments". Marketing Magazine website. 2014-12-29.
- ^ "The 20 Best Ads of 2014". Fast Company Magazine website. 2014-12-29.
- ^ "2014 Top Spots of the Year". SHOOT Magazine website. 2014-12-29.
- ^ "Google's "The 10 Most Watched Ads on YouTube in 2014"". ADWEEK website. 2014-12-29.
- ^ "Winning the Clios #Likeagirl". Strategy Online. 2014-09-20.
- ^ "Lauren Greenfield's #likeagirl wins Grand Clio Award 2014, Public Relations". Clio Awards website. 2014-09-20.
- ^ "CLIO Awards 2014". Clio Awards website. 2014-09-20.
- ^ "ADC Awards 2015". ADC Awards website. 2015-05-01.
- ^ "Always Viral Ad 'Like a Girl' Cleans Up at Webby Awards". AdAge. 2015-04-27.
- ^ "D&AD Pencils 2015, Nominations". D&AD. 2015-04-01.
- ^ "D&AD Pencils 2015, Winners". D&AD. 2015-05-12.
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- ^ "Cannes Lions 2015 Winners". Cannes Lions. 2015-06-27.
- ^ "Cannes 2015: Leo Burnett wins Canada's first Titanium Lion". Marketing Magazine. 2015-06-27.
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- ^ Gaillot, Ann-Derrick. "'Generation Wealth' is a sprawling chronicle of decadence and decay". outline.com.
- ^ Walsh, Joseph. "'Generation Wealth' is a sprawling chronicle of decadence and decay". timeout.com.
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- ^ "Generation Wealth to screen at SXSW in Austin". Archived from the original on 2018-08-22. Retrieved 2018-03-05.
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- ^ McNary, Dave (17 February 2019). "WGA Awards 2019 Winners: 'Can You Ever Forgive Me?,' 'Eighth Grade' Win Screenplay Awards". Variety. Retrieved 20 February 2019.
- ^ Bentley, Jean; Bentley, Jean (2019-10-14). "Will Imelda Marcos Documentary 'The Kingmaker' Play in the Philippines?". IndieWire. Retrieved 2019-11-13.
- ^ "Untold story of 'pathetic' Imelda". philstar.com.
- ^ Chua, Linus; Batino, Clarissa; Calonzo, Andreo (2019-11-02). "New Imelda Marcos Film Offers Her Version of Philippine History". Bloomberg. Bloomberg LP. Retrieved 2019-11-12.
- ^ Schager, Nick (November 1, 2019). "A Scathing Portrait of the Female Donald Trump". The Daily Beast – via www.thedailybeast.com.
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- ^ Tartaglione, Nancy (25 July 2019). "Venice Film Festival 2019 Lineup: Polanski, 'Joker', 'The Laundromat', 'Ad Astra', 'Marriage Story' In Competition – Full List Awards". Deadline. Retrieved 20 February 2019.
- ^ Tartaglione, Nancy (July 25, 2019). "Venice Film Festival 2019 Lineup: Polanski, 'Joker', 'The Laundromat', 'Ad Astra', 'Marriage Story' In Competition – Full List Awards". Deadline. Retrieved February 20, 2019.
- ^ Yang, Angelica (2020-01-30). "Teachers, elders urged to tell the truth about martial law to young people". GMA News Online. Archived from the original on 2020-01-30. Retrieved 2020-01-30.
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- ^ [2]. Google Users
- ^ [3]. IMDb
- ^ [4]. Metacritic. Retrieved on December 12, 2019.
- ^ Greenfield, Lauren (2001). "The Damas (Maids of Honor) go from the Church to the Reception in a Ford Explorer limousine at Ruby's Quinceanera, Huntington Park, California". The Art Institute of Chicago.
- ^ "Lauren Greenfield: Girls from the Adrian Teen Models Agency Exercise as Part of their Modeling School Training, Pasadena". mfah.org.
- ^ "Lauren Greenfield's Generation Wealth website".
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- ^ "Girl Culture exhibition in Iceland".
- ^ "Girl Culture and Thin exhibition at Smith College Museum of Art".
- ^ "Thin exhibition at Women's Museum".
- ^ ""Fast Forward: Growing Up in the Shadow of Hollywood" exhibitions".
- ^ "Girl Culture exhibitions".
- ^ ""THIN" film, book, & exhibition".
- ^ ""THIN" traveling exhibition".
- ^ "Video Interviews for Annenberg's "Beauty CULTure"".
- ^ "Trailer for Lauren Greenfield's "Beauty CULTure"".
- ^ "Lucie Awards 2011". Archived from the original on 2011-12-29.
- ^ "Getty exhibition smashes all-time attendance record". Los Angeles Times.
- ^ "Lucie Awards 2010".
- ^ Moses, Janette (20 January 2016). "Lauren Greenfield Honored with ICP Spotlights Award". PopPhoto.
- ^ "Generation Wealth by Lauren Greenfield t Annenberg Space for Photography (LA)".
- ^ "ArtForum – Art Review of "Generation Wealth by Lauren Greenfield"".
- ^ "Exhibition GENERATION WEALTH at the Deichtorhallen Hamburg)".
- ^ "Generation Wealth website".
- ^ "Generation Wealth by Lauren Greenfield at ICP Museum, NYC".
- ^ "Wall Street Journal – Art Review of "Generation Wealth by Lauren Greenfield"".
- ^ "Marriage Announcement, New York Times". The New York Times. 1992-05-11. Retrieved 2010-05-07.
- ^ "Lauren Greenfield Photography website".
- ^ "Generation Wealth (Phaidon 2017)".
- ^ ""THIN" page on Google".
- ^ ""The Queen of Versailles" page on Google".
- ^ "Official "Generation Wealth" website".
- ^ ""The Kingmaker" page on Google".