Lauren Greenfield

Source: Wikipedia, the free encyclopedia.
Lauren Greenfield
Born (1966-06-28) June 28, 1966 (age 57)
Boston, Massachusetts, U.S.
Alma materHarvard University
Occupations
  • Film director
  • artist
Spouse
Frank Evers
​
(m. 1992)​
ParentPatricia Marks Greenfield
RelativesMatthew Greenfield (brother)
Websitelaurengreenfield.com Edit this at Wikidata

Lauren Greenfield (born June 8, 1966) is an

documentary filmmaker. She has published four photographic monographs, directed four documentary features, produced four traveling exhibitions, and published in magazines throughout the world.[1]

Early life and education

Greenfield was born on June 28, 1966,

Santa Monica.[3]

Greenfield graduated from

SIT Study Abroad. Her senior thesis photography project on the French aristocracy was called "Survivors of the French Revolution".[4]

Career

Photography

Greenfield's undergraduate thesis helped kick start her career as an intern for

National Geographic Magazine. A subsequent grant from National Geographic provided financial support toward her debut monograph, "Fast Forward: Growing Up in the Shadow of Hollywood" (Knopf 1997).[5] Five years after the release of "Fast Forward", Greenfield produced a second major body of work about the self-esteem crisis amongst American women, entitled "Girl Culture".[6]

Film

Undergraduate years

From September 1985 to May 1986, while still an undergraduate at Harvard, Greenfield traveled around the world on a nine-month-long program created by the International Honors Program, entitled "Film Study and Anthropology". This experience exposed her to anthropological and documentary filmmaking in France, Yugoslavia, Hungary, Austria, India, Australia, and Japan. In a 2012 interview with Sara Melson (for Harvardwood.com), Greenfield was quoted as saying "We watched many indigenous films, and we met with amazing directors. It was on that trip that I realized my calling. I wasn't sure if it would be sociology, film, photography, or anthropology, but looking at culture was my calling. When I got back to Harvard, I switched my major from Social Studies to Visual Studies. I soon realized that theory wasn't my medium, and I moved toward filmmaking and photography."[7] At Harvard, Greenfield continued her filmmaking studies under the tutelage of established documentary filmmaker Robb Moss.[8][9] In 1988, she co-directed a 25-minute film, Once You're In, about Irish illegal immigrants living in Boston.[10]

THIN (HBO)

Greenfield subsequently directed

Grand Jury Prize at the Independent Film Festival of Boston, the Newport International Film Festival, and the Jackson Hole Film Festival. Greenfield received a 2007 Emmy nomination for Outstanding Directing For Nonfiction Programming for her work on THIN.[14] In 2020, fiction author Elle Nash wrote a short story about THIN on HARSH Lit Mag.[15]

kids + money

Greenfield's follow-up short film,

kids + money" was also selected into the Official Shorts Program at the Sundance Film Festival (January 2008). The 32-minute film includes interviews with Los Angeles teenagers on the subject of money and how it affects their lives. HBO licensed North American broadcast rights to "kids + money", and the film has been distributed internationally.[18][19][20]

Beauty CULTure

In February 2011, the Annenberg Space for Photography commissioned Greenfield to direct a short documentary film, "Beauty CULTure",[21] to serve as the central focus of this record-setting[22] "Beauty CULTure" exhibition (May–November 2011).[23] Shot in Paris, New York and Los Angeles, the 30-minute film is a critical examination of "beauty in popular culture, the narrowing definition of beauty in contemporary society, and the influence of media messages on the female body image".[24]

The Queen of Versailles

In January 2012 Greenfield received the

RiverRun Film Festival,[30] the Special Jury Documentary Feature prize from the deadCenter Film Festival.[31] On October 22, 2012, The Queen of Versailles was nominated for Best Documentary Film, 2012 by the International Documentary Association (IDA).[32] According to PBS/POV, The Queen of Versailles was ranked #2 of the Top 10 Documentaries of 2012, based on awards, nominations and other ranking criteria.[33] In January 2013, Greenfield was nominated by the Directors Guild of America (DGA) for Outstanding Directorial Achievement in Documentaries for the year 2012.[34]

In March 2014, Greenfield won a lawsuit brought by the film's main subject David Siegel.[35] Siegel claimed Greenfield had not obtained a proper release from the subjects of the film, in particular David Siegel and Westgate Resorts. An IFTA arbitrator supported Greenfield's position and also awarded her $750,000 for legal fees.[36][37]

In 2023, it was announced that the documentary will be adapted into a Broadway Musical, also called "The Queen of Versailles", starring

Stephen Schwartz.[38]

#likeagirl

In June 2014 Greenfield directed a commercial spot for Always/Leo Burnett called #likeagirl,[39] which debuted in June 2014. The commercial asked the question "When did doing something 'like a girl' become an insult?"[40] In the commercial, running, throwing or fighting like a girl[40] are seen by adults as equivalent to weak, but by young girls as strong.[41] The spot went viral on the internet,[42][43] culminating in over 58 million views of the US version on YouTube,[39] 85 million YouTube views across all languages, and made over 4.4 billion impressions.[44][45][46]

The spot was re-released as a 60-second piece during

Advertising Age,[49] and garnered the highest social media activity of any Super Bowl Spot by TechCrunch.[50]

In January 2015, Greenfield was nominated by the Directors Guild of America (DGA) for Outstanding Directorial Achievement in Commercials for the year 2014.[51]

The online spot was ranked #1 by Marketing Magazine in its "Top 10 Marketing Moments",[52] #2 on Fast Company's "20 Best Ads of 2014",[53] #3 of "2014 Top Spots of the Year" by SHOOT,[54] and #4 on Google's"The 10 Most Watched Ads on YouTube in 2014".[55]

The spot has won 6 CLIO Awards,[56] including the GRAND CLIO for Public Relations[57] as part of the 2014 CLIO AWARDS.[58] It also received 5 separate winning cubes from at the 2015 ADC (Art Directors Clubl) Awards.[59] At the 2015 Webby Awards, #likeagirl picked up 11 separate awards.[60] At the 2015 D&AD Awards (United Kingdom), the spot received 8 "Pencil" nominations and won 5 "Pencil" Awards.[61][62] At the London International Advertising Awards (LIAs), the spot received 8 awards.[63] At the ANDYs, the spot picked up 3 Golds [64] At the 2015 One Show Awards, the spot received 5 awards.[65] The piece also picked up two awards at the AICP 2015, including a rare "Best of Show: Advertising Excellence/Single Commercial" recognition.[66]

At the last major awards show of the year, the 2015 Cannes Lions, the spot was the recipient of 14 individual awards, including the prestigious Titanium Award, The Grand Prix, and the Glass Lions Award.[67][68][69][70]

In December 2015, Greenfield was named the most awarded Director in 2015 by AdAge for her work on

Emmy Award for Best TV Commercial.[72][73]

Generation Wealth

Greenfield's film Generation Wealth was selected to be the opening night film at the Sundance Film Festival 2018 in the Documentary Premiere program.[74][75] Nick Allen of RogerEbert.com wrote that the film was "a stunningly deeply resonant documentary about notions as seemingly obvious as the value of love over wealth itself."[76] Ann-Derrick Gaillot's generally positive review in The Outline described it as a "a sprawling chronicle of decadence and decay" and "As a study of capitalist obsession, it’s a fascinating and at times frantic look at the very bizarre world we are all strangely accustomed to."[77] Joseph Walsh of Time Out praised it for laying bare society's obsession with affluence and excess with "scalpel-sharp insight." He found the documentary to be bleak yet compelling, suggesting that it effectively captures and critiques societal trends around wealth and consumerism.[78]

The film received its European premiere at the

71st Writers Guild of America Awards for the film.[83]

The Kingmaker

The Kingmaker is a 2019 documentary film written and directed by Greenfield, featuring the political career of Imelda Marcos[84] with a focus on the Marcos family's efforts to rehabilitate the family's image and to return to political power,[85][86] including her plans to see her son Bongbong become President of the Philippines,[87][88] and the alliance that Bongbong and Imee Marcos established with Rodrigo Duterte in his bid to win the 2016 Philippine presidential election.[89][90]

It debuted internationally in August 2019 at the 76th Venice Film Festival,

London Film Festival, the first documentary to ever debut at all four festivals in the same year.[91][93] It debuted in the Philippines on January 29, 2020.[94]

The Kingmaker was nominated as best documentary at the

Critic’s Choice Documentary Awards
, eventually winning the award for Most Compelling Living Subject of a Documentary. It also received the Audience Award for Best Documentary Film at the Warsaw International Film Festival 2019.

The film has a 97% rating from Rotten Tomatoes, 86% from Google Users, 7.6 from IMDb, and a 76/100 from Metacritic.[95][96][97][98]

Collections

Her photography, including entire bodies of work like Fast Forward, Girl Culture, "Thin", and "Generation Wealth" is in many major collections such as the Art Institute of Chicago,

Clinton Library, and the French Ministry of Culture.[101]

Exhibitions

Alongside her books, Fast Forward, Girl Culture, "THIN", and "Generation Wealth" Greenfield produced four large-scale traveling exhibitions with the same names, which have been seen in museums and cultural institutions around the world.[102][103][104][105]

In concert with the publication of her debut monograph, Fast Forward: Growing Up in the Shadow of Hollywood (Knopf 1997),

International Center for Photography (ICP) in 1997. The show was exhibited in France, the Netherlands, Italy, Russia and a number of cultural venues in North America.[106]

The success of her second monograph, Girl Culture (2002),[6] and the accompanying show helped to cement her worldwide reputation as a documentary photographer. The book was reprinted five times by Chronicle Books and the show was exhibited at more than 29 venues around the world (France, Germany, the Netherlands, Russia and United States).[107]

Her third major exhibition, THIN, accompanied both a feature-length documentary film, Thin (HBO, 2006), and a published photographic book, Thin (2006).[108] The exhibition debuted at The Women's Museum in Dallas, Texas and continued to exhibit through 2010.[109]

In May 2011, Greenfield received the honor of being the only photographer to be chosen twice as a Featured Artist at The Annenberg Space for Photography, as part of its exhibition, "Beauty CULTure" (Los Angeles, 2011), as one of only four Featured Photographers.[110] Greenfield was also commissioned by The Annenberg Space for Photography to direct a 30-minute documentary film about the subject of the exhibition. The resultant film forms the centerpiece of the exhibition.[111] In 2011, the exhibition received the Lucie Award for Curator (Kohle Yohannan) / Exhibition of the Year.[112]

In 2010, a collection of her photography from Fast Forward and Girl Culture was featured in Engaged Observers: Documentary Photography Since the Sixties, a photographic exhibition at the

Getty Museum in Los Angeles, curated by Brett Abbott.[113] In October 2010, the exhibition received the Lucie Award for Curator (Brett Abbott) / Exhibition of the Year.[114] In 2016 the International Center of Photography honored Greenfield with a Spotlight Award for her "extensive contributions to the visual storytelling world."[115]

Greenfield exhibited Generation Wealth by Lauren Greenfield at The Annenberg Space for Photography in Los Angeles (2017).[116][117] This exhibit subsequently traveled to New York's ICP Museum (2018), Oslo's Nobel Peace Center Museum (2018), The Hague's Fotomuseum Den Haag (2018/19), Hamburg's Deichtorhallen,[118] the Louisiana Museum of Modern Art, Copenhagen (2019/20), Fotografiska Museet Stockholm (2020), and the Multimedia Art Museum, Moscow (2021).[119] According to the Annenberg Space for Photography website, this exhibition covers "the influence of affluence over the last 25 years, illustrating the globalization of materialism, celebrity culture and social status," and contains "195 color-saturated prints, 42 riveting first-person interviews and the accompanying multimedia projections and short films".[120][121] Writing about the Generation Wealth exhibit for Artforum, Naomi Fry noted, "[W]hat makes Greenfield’s photographs multilayered, sensitive, and fascinating—and carries them beyond a single-minded morality tale—is her understanding that people’s relationships with things in this lurid world are pleasurable and miserable both."[3]

Personal life

Greenfield is married to

Venice, California.[123]
Her stepmother, Sherrie H. Kaplan, is a senior scientist at the New England Medical Center.

Publications

Filmography

Lauren Greenfield audio-visual work
Year Title Credited as Notes
2006 THIN Director and producer Documentary[125]
2008 kids + money Director, producer and writer Documentary short
2010 Fashion Show Director and producer Documentary short
2012 The Queen of Versailles Director and producer Documentary[126]
2012 Beauty CULTure Director and producer Documentary short
2012 Best Night Ever Director and producer Documentary short
2015 Bling Dynasty Director and producer TV series documentary
2015 Magic City Director and producer Documentary short
2018 Generation Wealth Director, producer, writer, and cinematographer Documentary[127]
2019 The Kingmaker Director, producer, and writer Documentary[128]

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  101. ^ "Lauren Greenfield's Generation Wealth website".
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  103. ^ "Girl Culture exhibition in Iceland".
  104. ^ "Girl Culture and Thin exhibition at Smith College Museum of Art".
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  106. ^ ""Fast Forward: Growing Up in the Shadow of Hollywood" exhibitions".
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  108. ^ ""THIN" film, book, & exhibition".
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  110. ^ "Video Interviews for Annenberg's "Beauty CULTure"".
  111. ^ "Trailer for Lauren Greenfield's "Beauty CULTure"".
  112. ^ "Lucie Awards 2011". Archived from the original on 2011-12-29.
  113. ^ "Getty exhibition smashes all-time attendance record". Los Angeles Times.
  114. ^ "Lucie Awards 2010".
  115. ^ Moses, Janette (20 January 2016). "Lauren Greenfield Honored with ICP Spotlights Award". PopPhoto.
  116. ^ "Generation Wealth by Lauren Greenfield t Annenberg Space for Photography (LA)".
  117. ^ "ArtForum – Art Review of "Generation Wealth by Lauren Greenfield"".
  118. ^ "Exhibition GENERATION WEALTH at the Deichtorhallen Hamburg)".
  119. ^ "Generation Wealth website".
  120. ^ "Generation Wealth by Lauren Greenfield at ICP Museum, NYC".
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  122. ^ "Marriage Announcement, New York Times". The New York Times. 1992-05-11. Retrieved 2010-05-07.
  123. ^ "Lauren Greenfield Photography website".
  124. ^ "Generation Wealth (Phaidon 2017)".
  125. ^ ""THIN" page on Google".
  126. ^ ""The Queen of Versailles" page on Google".
  127. ^ "Official "Generation Wealth" website".
  128. ^ ""The Kingmaker" page on Google".

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=Lauren_Greenfield&oldid=1218765003"