Graphic design occupations
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Graphic design careers include
Graphic art managers
The following are positions or responsibilities and usually titles, held by experienced graphic designers in related management roles:[citation needed]
Creative Director[citation needed]
A creative director's range of experience can be broad and encompass a number of disciplines; visual design; copywriting, art direction, advertising account director, film/video director[citation needed]. A Creative Director's job is to initiate the creative concept of a project and drive the direction of the project. The role of a Creative Director is to formulate creative concepts, whether it is an advertising campaign, brand identity, TV commercial, marketing campaign. A Creative Director was often referred to the 'Ideas Guy' and works with a team of 'creatives' — art director, graphic designer, copywriter, film director to produce the concept and final production.
Art director[citation needed]
Art directors make sure that illustrators and production artists produce and complete their work on time and to the creative director or client's satisfaction[citation needed]. Art directors also play a major role in the development of a project by making decisions on the visual elements of the project, and by giving the final say on the selection of models, art, props, colors, and other elements[citation needed]. Art directors need advanced training in graphic design as they often do artwork and designing themselves[citation needed]. However, an art director's time may be consumed doing supervisory and administrative work[citation needed].
Art production manager
Art production managers or traffic managers oversee the production aspect of art to improve efficiency and cost effectiveness[citation needed]. Art production managers supervise artists or advise the supervisors of artists. Creative directors and art directors often assume the role of art production managers, especially when production cost is not a critical enough concern to designate a manager for the specific role.[citation needed]
Hands-on graphic designer
The following are positions or responsibilities, not necessarily titles, held by art directors and graphic designers:[citation needed]
Brand identity developer
Broadcast designers
A broadcast designer is a person involved with creating graphic designs and electronic media incorporated in television productions that are used by character generator (CG) operators. A broadcast designer may have a degree in digital media (or a similar degree), or is self-taught in the software needed to create such content.
Logo designer
The job of a
Marketing designer
A marketing designer creates illustrations and digital images. They also develop presentations for companies and businesses to market and promote their goods and services to the public.
Illustrator
Illustrators use many different media, from pencil and paint to digital formatting, to prepare and create their illustrations. An illustrator consults with clients in order to determine what illustrations will best meet the story they are trying to tell, or what message they are trying to communicate.
Illustrating may be a secondary skill requirement of graphic design or a specialty skill of a freelance artist, usually known for a unique style of illustrating. Illustration may be published separately as in fine art. However, illustrations are usually inserted into page layouts for communication design in the context of graphic design professions.[citation needed]
Visual image developer
Similar to illustration are other methods of
Multimedia developer
Multimedia developers may come from a graphic design or illustration background and apply those talents to motion, sound, or interactivity.
Content developer
Visual journalist
Layout artist
A
Interface designer
Web designer
A web designer's work could be viewed by thousands of people every day. Web designers create the pages, layout, and graphics for web pages, and play a key role in the development of a website. Web designers have the task of creating the look and feel of a website by choosing the style, and by designing attractive graphics, images, and other visual elements, and adapting them for the website's pages. Web designers also design and develop the navigation tools of a site. Web designers may make decisions regarding what content is included on a web page, where things are placed, and how the aesthetic and continuity is maintained from one screen to the next. All of this involves skill and training in computer graphics, graphic design, and in the latest in computer and web technology.[citation needed]
Depending on the scope of the project, web design may involve collaboration between
Package designer
A
See also
References
- The Universal Arts of Graphic Design – Documentary produced by Off Book
- Graphic Designers, entry in the Occupational Outlook Handbook of the Bureau of Labor Statistics of the United States Department of Labor