Leon Hefflin Sr.

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Leon Hefflin, Sr.
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Leon Hefflin Sr.
Also known as
Occupations
  • Musical producer
  • Business owner

Leon Norman Hefflin Sr. (August 17, 1898 – November 20, 1975) was a pioneering African-American producer, director, business owner, furniture manufacturer, and entrepreneur.[1] After losing his large and successful manufacturing business in the Depression he rebounded to produce the first and largest outdoor jazz entertainment event of its kind, the "Cavalcade of Jazz," in 1945. Held at Wrigley Field in Los Angeles, it was part of the Central Ave jazz scene, and showcased over 125 artists over 15 years.

Early life

Leon Hefflin was born in 1898 in Palestine, Texas. His father was a blacksmith and his mother was a cook. His family moved to Los Angeles when he was 2, shortly after the murder of their father. He began technical training in grammar school and found he had a gift for woodworking. He excelled above all other students at 14th Street Intermediate School and his handiwork was entered into the State Exposition in 1915.

Entrepreneur

Hefflin opened Hefflin Manufacturing Company. He moved his factory four times. Hefflin developed many departments within his factory; dining rooms, living rooms and caskets. Leon was one of the first African-Americans to offer his investors capital stock. Hefflin presented his business plans to the Business League Annual Meeting in

Paul Williams in which he had over 50 employees. Hefflin was listed as one of a few Negro businesses at the time and was valued at $200,000. It was devoted to manufacturing furniture toy making. He eventually lost it at the start of the Depression.[3]

Cavalcade of Jazz

The Cavalcade of Jazz included performances from

Shrine Auditorium and the Elks auditorium held many of his events.[6] He built and operated the Royal Appomattox Club[5]
and owned a 250-room hotel with cafe.

Sweet 'n' Hot

Leon rented the Mayan Theater downtown Los Angeles to produce the "Greatest Negro All Star Musical to Hit Coast".[7] His business partner was Curtis Mosby. The featured performer was Dorothy Dandridge.[8] The show had a run of eleven weeks and was going to New York.[9] It closed to rave reviews.[10] and was covered by 20 newspapers across the country.

References

  1. OCLC 28801394
    .
  2. ^ "Hefflin Mfg. Co Heads onto Tulsa" Front page article The California Eagle 14 Aug. 1925.
  3. ^ Work, Monroe N. (1932). Negro Year book An Annual Encyclopedia of the Negro 1931-1932. Alabama: Tuskegee Institute. p. 135.
  4. OCLC 57393650
    .
  5. ^
    OCLC 866922945.{{cite book}}: CS1 maint: location missing publisher (link) CS1 maint: multiple names: authors list (link
    )
  6. .
  7. ^ "Negro Revue in 8th Week" "Mayan Revue Performers Create Own Dances" Los Angeles Examiner March 18, 1944.
  8. ^ "Dorothy Dandridge is What Is Sweetest in 'Sweet 'N Hot" The California Eagle March 23, 1944.
  9. ^ "Mayan Run Is Now Limited For Big Show-Will Go On Road in Few Weeks to Play Big Cities" by Earl Wright The California Eagle April 6, 1944.
  10. ^ ""Sweet 'N' Hot" Revamped; Long Run Predicted" by Herman Hill Pittsburgh Courier March 12, 1944

External links