Lewis Shollenberger

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Lewis Winnbert Shollenberger (October 12, 1916 – March 15, 1994) was a correspondent for

Advertising Council
.

Early life

Shollenberger was born in

Ravensbourne College in London and at Grunewald Gymnasium in Berlin, before graduating.[1] His first journalism job was with the Lock Haven Express newspaper.[4]

He married Florence E. Long in 1939.[5] They had two children, Lewis Jr. and Carol.[3][6][1]

Early career

He moved to

U.S. Navy, where he served in Europe and North Africa as a Lieutenant (junior grade).[1][5]

CBS

At the end of the war Shollenberger returned to CBS where he covered the White House and was a director and producer of special projects. He served in that capacity until 1961.[5][7]

On March 1, 1952, he was in the

Puerto Rican Nationalist Party. He was quickly on the air to report the attack.[1]

Shollenberger was the co-producer of the first transcontinental television program originating from

Denver, Colorado and went over the time that had been agreed on. Shollenberger was not sure what to do so he ran a commercial before going back to programming.[4] The next year, he was assigned to cover President Eisenhower's heart attack.[1]

By 1960, Shollenberger was named to coordinated network coverage of the

President's Committee on Employment of People with Disabilities.[1]

In 1961, he produced President Kennedy's first live news conference broadcast.[4] Later that year he left CBS to become a News Director for ABC. He stayed there until 1963.[3]

Radio Liberty

In 1963, Shollenberger left ABC to become the executive director of Radio Liberty in

Howland Sargeant to replace Richard Bertrandias. His time at Radio Liberty did not go well. He did not have the international reporting background or decisive leadership style that the position required. After an independent audit of the Munich office, Sargeant let him go in 1966.[10][5]

Later career

After leaving Radio Liberty, Shollenberger moderated one episode of the TV show

William F. Buckley and Senator Barry Goldwater.[11] He was then hired to be the director of the information office of the Small Business Administration, where he stayed until 1971. He then became vice president of the Advertising Council. He was with this group until his retirement in 1981.[5]

Memberships

Shollenberger was a president of the

Radio Television News Directors Association,[1] and the National Presbyterian Church.[5]

Later life

Shollenberger was interviewed by the

oral histories project.[12]
His son, Lewis Jr., died in 1986, and his wife in 1991. He moved to Hightstown, New Jersey during retirement. He died there in 1994.[5]

References

  1. ^ a b c d e f g h i "Sigma Pi In The News, From CBS to ABC" (PDF). The Emerald of Sigma Pi. Vol. 47, no. 4. Winter 1961. p. 182.
  2. ^ "Lewis Winnbert Shollenberger". ancestry.com.
  3. ^ a b c d "Obituaries, Lewis Shollenberger, Journalist, 77". The New York Times. New York, New York. March 19, 1994. Retrieved April 7, 2017.
  4. ^ a b c d e "Adytum on High, Lewis W. Shollenberger" (PDF). The Emerald of Sigma Pi. Vol. 80, no. 1. Spring 1994. p. 10.
  5. ^ a b c d e f g h i j "Lewis W. Shollenberger Dies". The Washington Post. Washington, D.C. March 18, 1994. Retrieved April 7, 2017.
  6. ^ "U.S. Census, 1940". National Archives and Records Administration.
  7. ^ "Letter from Central intelligence Agency". National Archives and Records Administration.
  8. ^ "Former Chairmen". U.S. Senate Radio & Television Correspondents Gallery.
  9. ^ "By CBS Network, Political Scene Reporters Set". Desert Sun. Palm Springs, California. May 11, 1960. Retrieved April 7, 2017.
  10. ISBN 0-271-01869-0
    . Retrieved May 26, 2016.
  11. ^ "The Future of Conservativism". Firing Line. Season 1. Episode 16. June 9, 1966. 120 minutes in. PBS.
  12. ^ Startt, James D. "OCCASIONAL PAPERS NO. 1, Oral Histories Relating to Journalism History, Second Edition". The American Journalism Historians Association.
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