Lifetime (TV network)
|Picture format||1080i HDTV|
|Parent||Lifetime Entertainment Services|
|Launched||February 1, 1984|
|Service(s)||Frndly TV, Philo, Sling TV, Vidgo, Hulu with Live TV|
Lifetime is an American
There were two television channels that preceded Lifetime in its current incarnation. Daytime, originally called BETA, was launched in March 1982 by Hearst-ABC Video Services. The cable service operated four hours per day on weekdays. The service was focused on alternative women's programming. The following year, the Cable Health Network was launched as a full-time channel in June 1982 with a range of health-related programming.
Hearst/ABC-Viacom Entertainment Services
Lifetime was established on February 1, 1984, as the result of a merger of Hearst/ABC's Daytime and
In 1985, Lifetime started branding itself as "Talk Television," with a nightly lineup of talk shows and call-in programs hosted by people including Regis Philbin and Ruth Westheimer (known as "Dr. Ruth"). In the process, the creators dropped the apple from the logo.
During the 1980s and early 1990s, Lifetime devoted itself on Sundays to the airing of in-depth medical programs—and advertising—for physicians under the banner of
In 1988, Lifetime hired Patricia Fili as its head of programming. In the first three years of her tenure, she changed 60 percent of Lifetime's programming, by her own estimate.
Douglas McCormick became the network's president in 1993. He moved to make Lifetime a seven-day-a-week network by ending Lifetime Medical Television after nearly a decade of existence, and the next year, the channel relaunched with a new tagline, "Television for Women".
Meanwhile, the channel's original programming was aimed not just at women aged 24–44, but these women's spouses, who research showed watched the network in the evenings with their wives. This was done by making the male characters in Lifetime's original programming – such as the film series
Lifetime Entertainment Services
Massachusetts Congressman Barney Frank said that the decision showed that Fox "might have an agenda of its own that is anti-woman." TCI executives were surprised and angry about the public's reaction. TCI's vice president of programming was quoted in The New York Times as saying, "I resent the implication that they are the women's network. Other networks come in to us and say Lifetime is not telling the truth. Lifetime is a women's channel only in name and advertising. [...] It programs for ratings." TCI senior vice president Robert Thomson stated that the reaction was "laughably out of scale," based on the fact that less than 10 percent of Lifetime's audience would be affected. TCI executives chalked the politicians' reactions up to lobbying by Lifetime (it being an election year), and suggested to the Times that in retaliation, Disney, one of Lifetime's parent companies, might have trouble launching a new network on TCI. In 1997, it was reported that Lifetime had 67.7 million subscribers.
On August 27, 2009, Lifetime was acquired by
Lifetime's original content is currently composed of made-for-TV films and reality series, such as Dance Moms. The network states that it "is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families."
In the past, Lifetime used to air several game shows in
The network currently airs a mix of second-run syndicated series (such as How I Met Your Mother and Grey's Anatomy) during the daytime hours. In the past, Lifetime has revived several programs that originally aired on other networks. In 1988, it bought the rights to the existing 26 episodes of The Days and Nights of Molly Dodd from its original broadcaster NBC, and produced 39 additional episodes of the series. Lifetime did not renew the show reportedly because of low ratings and the high cost to produce the program. In late 2011, the network began to air new episodes of America's Most Wanted, a program canceled in series form by Fox at the end of the 2010–11 season, although special feature episodes continued to air intermittently on Fox. Lifetime aired more than 40 new episodes of the program before cancelling it in 2013.
On July 21, 2017, Lifetime simulcasted the premiere of Disney Channel's original movie Descendants 2; marking the first time the channel premiered a program produced for a wholly-owned Disney subsidiary.
In 2018, Lifetime premiered
In addition to feature films, as well as
In its early years, Lifetime occasionally broadcast coverage of women's professional sports. From its inaugural season in 1997 to 2000, Lifetime was one of three broadcasters of the Women's National Basketball Association (WNBA), alongside NBC and ESPN. In 2000, Lifetime phased out its live broadcasts and replaced them with an original series documenting the lives of WNBA players. The network stated that it wanted to focus on "stories" rather than event coverage; the program package would move to ESPN2. As part of an arrangement with Raycom Sports, the network also broadcast the LPGA's Tournament of Champions in 1998.
In February 2017, A&E Networks acquired an equity stake in the National Women's Soccer League, and announced that Lifetime would broadcast a weekly, Saturday-afternoon game beginning in the 2017 season.
Lifetime launched an HD simulcast on April 16, 2008.
On May 30, 2012, Canadian television broadcaster
AETN All Asia Networks plans to bring the Lifetime channel into Southeast Asia. The channel began broadcasting on June 14, 2013, 6.00 p.m with
United Kingdom and Ireland
A+E Networks UK launched a version of Lifetime for the UK and Ireland in November 2013. The network was unsuccessful in the market, as Lifetime's program contractors instead distributed their programming on different networks, and it slowly lost rights over the years. The channel closed at 06:00 on March 1, 2021, after A+E Networks UK contracted with Discovery+ to carry Lifetime's original network-produced American programming in the UK and Ireland.
|Launched||July 1, 2014|
|Website||Lifetime Latin America|
Lifetime announced the launch of a Latin American version of the network, which launched on July 1, 2014, in association with Sony Pictures Television Latin America. It supplanted the now-defunct Sony Spin channel (formerly known as Locomotion from 1996 to 2005 and Animax from 2005 to 2011) on the Amazonas satellite serving South America. Lifetime Latin America is currently distributed by Ole Distribution, currently based in Bogotá, Colombia, under license from A+E Networks Latin America and Sony Pictures Television Latin America. In Brazil, its programming is fully dubbed in Portuguese.
In Mexico, it was launched on October 1, 2014, replacing
A+E Networks launched the African version of Lifetime on Channel 131 on DStv on July 22, 2014. On April 25, 2022 it was announced the channel alongside Lifetime Play will cease transmission in Africa by the end of May.
A+E Networks launched a version of Lifetime for Israel on September 14, 2014, replaced
On March 16, 2016, A&E Television Networks has announced that Lifetime (Turkey) channel was launched on April 26, 2016, in Turkey with cooperation of Multi Channel Developers. Lifetime Turkey is ceased operations on April 26, 2019.
A localized version of Lifetime was launched on September 22, 2017, by A+E Networks Asia-Pacific and local company iHQ. Its programming primarily consists of Korean dramas, talk shows, and entertainment programs. Backstreet Rookie is the first Korean drama invested in by the channel.
In 2019, A&E Television Networks will launch a version of Lifetime for the Middle East & Northern Africa region.
A&E Television Networks launched a version of Lifetime Movie Network for the Australia and New Zealand region on September 1, 2020, as a joint venture with the Foxtel network.
|Picture format||480i (SDTV)|
|Parent||Lifetime Entertainment Services|
|Launched||August 20, 2001|
LRW, or Lifetime Real Women, is an American
DirecTV carried the network until July 2007. Orby TV also carried the network for the last year of that service's existence.
Overall carriage has declined as providers choose instead to carry high definition networks rather than standard definition-only channels such as LRW without original programming, and Lifetime itself promoting on-demand access to past series. Its programming has further been thinned out with the launch of TrueReal, a Scripps-owned digital broadcast network which draws from Lifetime's program archive for its own schedule, with Tegna's Twist also airing some outside-produced Lifetime programming.
Lifetime Movie Club
On July 2, 2015, Lifetime launched a streaming service branded as Lifetime Movie Club. The service offers over 2,000 titles, both originally-produced and acquired by Lifetime.
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- Lifetime (TV network)
- Television networks in the United States
- English-language television stations in the United States
- Television channels and stations established in 1984
- Former Comcast subsidiaries
- Former General Electric subsidiaries
- Former Viacom subsidiaries
- 1996 mergers and acquisitions
- Women's interest channels
- 1984 establishments in the United States