Los Angeles Rams

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Los Angeles Rams
Current season
Established February 12, 1937; 87 years ago (1937-02-12)[1][2]
First season: 1937
Play in SoFi Stadium
Inglewood, California
Headquartered in Agoura Hills, California[3]
Los Angeles Rams logo
Los Angeles Rams logo
Los Angeles Rams wordmark
Los Angeles Rams wordmark
LogoWordmark
League/conference affiliations

American Football League (1936)
National Football League (1937–present)

Current uniform
Mascot
Rampage
Personnel
Owner(s)Stan Kroenke[7][8]
ChairmanStan Kroenke
CEOStan Kroenke
PresidentKevin Demoff
General managerLes Snead
Head coachSean McVay
Team history
  • Cleveland Rams (1936–1942, 1944–1945)
  • Suspended operations (1943)
  • Los Angeles Rams (1946–1994, 2016–present)
  • St. Louis Rams (1995–2015)
Team nicknames
Championships
League championships (4)
Conference championships (8)
Division championships (18)
Playoff appearances (32)
Home fields

The Los Angeles Rams are a professional American football team based in the Greater Los Angeles area. The Rams compete in the National Football League (NFL) as a member of the National Football Conference (NFC) West division. The Rams play their home games at SoFi Stadium in Inglewood, which they share with the Los Angeles Chargers.

The franchise was founded in

Anaheim Stadium in Orange County, California. The Rams made their first Super Bowl appearance at the end of the 1979 NFL season, losing Super Bowl XIV to the Pittsburgh Steelers
, 31–19.

After the 1994 NFL season, the Rams left southern California and moved to St. Louis, Missouri, becoming the St. Louis Rams. Five seasons later, the team defeated the Tennessee Titans to win Super Bowl XXXIV, 23–16. The club then lost Super Bowl XXXVI, 20–17, to the New England Patriots. After the 2015 NFL season, the team sought and received approval from the other owners to move back to Los Angeles in time for the 2016 NFL season. The Rams appeared in Super Bowl LIII but lost to the Patriots, 13–3.[13][14] Three years later, the Rams defeated the Cincinnati Bengals 23–20 to win Super Bowl LVI, becoming the second NFL team to win the Super Bowl in its home stadium.[15]

The club is the only NFL franchise to win

championships representing three different cities: Cleveland in 1945, Los Angeles in 1951 and 2021, and St. Louis in 1999
.

Franchise history

Cleveland Rams (1936–1945)

The Cleveland Rams were founded in 1936 by Ohio attorney

Pittsburgh Pirates. Wetzel, who served as general manager, selected the "Rams", because his favorite college football team was the Fordham Rams from Fordham University; Marshman, the principal owner, also liked the name choice.[16] The team was part of the newly formed American Football League and finished the 1936 regular season in second place with a 5–2–2 record, trailing only the 8–3 record of league champion Boston Shamrocks. The team featured players such as William "Bud" Cooper, Harry "The Horse" Mattos, Stan Pincura, and Mike Sebastian.[17]

The Rams joined the

Cleveland Indians. From the beginning, they were a team marked by frequent moves, playing in three stadiums over several losing seasons. However, the team featured the Most Valuable Player of the 1939 season, rookie halfback Parker Hall.[19]

In June 1941, the Rams were bought by

Safeway,[20] used some of his inheritance to buy his share of the team. Levy's family owned the Levy Brothers department store chain in Kentucky and he came to own the Riverside International Raceway. Levy owned part of the Rams with Bob Hope, another of the owners, until Reeves bought out his partners in 1962.[21]

The franchise suspended operations and sat out the 1943 season because of a shortage of players during World War II and resumed playing in 1944.[22]

NFL Champions (1945)

The

UCLA, passed, ran, and place-kicked his way to the league's Most Valuable Player award and helped the Rams achieve a 9–1 record and win their first NFL Championship, a 15–14 home field victory over the Washington Redskins on December 16. The margin of victory was provided by a safety: Redskins great Sammy Baugh's pass bounced off the goal post, then backward, through his team's own end zone. The next season, NFL rules were changed to prevent this from ever again resulting in a score; instead, it would merely result in an incomplete pass.[23]

Original Tenure in Los Angeles (1946–1994)

On January 12, 1946, Reeves was denied a request by the other NFL owners to move the Cleveland Rams to Los Angeles and the then-103,000-seat Los Angeles Memorial Coliseum.[24] He threatened to end his relationship with the NFL and get out of the professional football business altogether unless the transfer to Los Angeles was permitted.[24][25][26] A settlement was reached and, as a result, Reeves was allowed to move his team to Los Angeles.[24][27][28][29] Consequently, the NFL became the first professional coast-to-coast sports entertainment industry.[24]

From 1933, when

Chicago Cardinals, through 1946, there were no black players in professional American football.[30] After the Rams had received approval to move to Los Angeles, they entered into negotiations to lease the Los Angeles Memorial Coliseum. The Rams were advised that a precondition to them getting a lease was that they would have to integrate the team with at least one African-American; the Rams agreed.[31][32][33][34] Subsequently, the Rams signed Kenny Washington on March 21, 1946.[35][36][37] The signing of Washington caused "all hell to break loose" among the owners of the NFL franchises.[38] The Rams added a second black player, Woody Strode
, on May 7, 1946, giving them two black players going into the 1946 season.

The Rams were the first team in the NFL to play in Los Angeles (the 1926 Los Angeles Buccaneers represented L.A. but were strictly a traveling team), but they were not the only professional football team to play its home games in the Coliseum between 1946 and 1949. The upstart All-America Football Conference had the Los Angeles Dons compete there as well. Reeves was taking a gamble that Los Angeles was ready for its own professional football team—and suddenly there were two in the City of Angels. Reeves was proven to be correct when the Rams played their first pre-season game against the Washington Redskins in front of a crowd of 95,000 fans. The team finished their first season in L.A. with a 6–4–1 record, second place behind the Chicago Bears. At the end of the season Walsh was fired as head coach. The Coliseum was home for the Rams for more than 30 years, but the facility was already over 20 years old on the day of the first kickoff.

In 1948, halfback Fred Gehrke painted horns on the Rams' helmets, making the first helmet emblem in pro football.[39] Late in 1949, the Dons were folded into the Rams when the All-America Football Conference ceased operations.[40]

Elroy "Crazy Legs" Hirsch spent nine seasons with the Los Angeles Rams from 1949 to 1957

NFL champions (1951)

The Rams' heyday in

Los Angeles Angels were awarded to Gene Autry in 1961. In spite of this, the Rams continued to thrive in Southern California. In the first two years after the Dodgers moved to California, the Rams drew an average of 83,681 in 1958 and 74,069 in 1959. The Rams were so popular in Los Angeles that the upstart Chargers chose to move to San Diego rather than attempt to compete with the Rams. The Los Angeles Times put the Chargers plight as such: "Hilton [the Chargers owner at the time] quickly realized that taking on the Rams in L.A. was like beating his head against the wall."[41]

During this time, the Rams were not as successful on the field as they had been during their first decade. The team's combined record from 1957 to 1964 was 24–35–1 (.408), but the Rams continued to fill the cavernous Los Angeles Memorial Coliseum regularly. While the National Football League's average attendance ranged from the low 30,000s to the low 40,000s during this time, the Rams were drawing anywhere from 10,000 to 40,000 fans more than the league average. In 1957, the Rams set the all-time NFL attendance record that stood until 2006 and broke the 100,000 mark twice during the 1958 campaign.[42][43]

The 1960s were defined by the great defensive line of

Fearsome Foursome". It was this group of players who restored the on-field luster of the franchise in 1967 when the Rams reached (but lost) the conference championship under head coach George Allen. That 1967 squad became the first NFL team to surpass one million spectators in a season, a feat the Rams repeated the following year
. In each of those two years, the L.A. Rams drew roughly double the number of fans that could be accommodated by their current stadium for a full season.

George Allen led the Rams from 1966 to 1970 and introduced many innovations, including the hiring of a young

special teams coaches. Though Allen would enjoy five straight winning seasons and win two divisional titles in his time with the Rams he never won a playoff game with the team, losing in 1967 to Green Bay 28–7 and in 1969 23–20 to Minnesota. Allen would leave after the 1970 season to take the head coaching job for the Washington Redskins.

The Rams playing against the Vikings in the 1977 NFC Divisional Playoffs
.

Quarterback Roman Gabriel played 11 seasons for the Rams from 1962 to 1972. From 1967 to 1971, Gabriel led the Rams to either a first- or second-place finish in their division every year. He was voted the MVP of the NFL in 1969, for a season in which he threw for 2,549 yards and 24 TDs while leading the Rams to the playoffs. During the 1970 season, Gabriel combined with his primary receiver Jack Snow for 51 receptions totaling 859 yards. This was the best of their eight seasons as teammates.

In 1972, Chicago industrialist Robert Irsay purchased the Rams for $19 million and then traded the franchise to Carroll Rosenbloom for his Baltimore Colts and cash. The Rams remained solid contenders in the 1970s, winning seven straight NFC West championships between 1973 and 1979. Though they clearly were the class of the NFC in the 1970s along with the Dallas Cowboys and Minnesota Vikings, they lost the first four conference championship games they played in that decade, losing twice each to Minnesota (1974, 1976) and Dallas (1975, 1978) and failing to win a league championship.

Chuck Knox/Ray Malavasi years (1973–1982)

Jack Youngblood giving his Pro Football Hall of Fame induction speech in 2001

The Rams' head coach for this run was

NFC Championship by the Cowboys
.

It was the Rams' weakest divisional winner (an aging

NFC and reach their first Super Bowl. Along with Ferragamo, key players for the Rams were halfback Wendell Tyler, offensive lineman Jackie Slater, and Pro Bowl defenders Jack Youngblood and Jack "Hacksaw" Reynolds
.

The Rams' opponent in their first Super Bowl was the defending champion Pittsburgh Steelers. The game was a virtual home game for the Rams as it was played in Pasadena at the Rose Bowl. Although some oddsmakers set the Rams as a 1012-point underdog, the Rams played Pittsburgh very tough, leading at halftime 13–10 and at the end of the third quarter 19–17. In the end, however, the Steelers asserted themselves, scoring two touchdowns in the fourth quarter and shutting down the Rams offense to win their fourth Super Bowl, 31–19.

The Rams playing in their inaugural season at Anaheim Stadium in 1980.

Prior to the 1979 NFL season, owner Carroll Rosenbloom died in a drowning accident, and his widow, Georgia Frontiere, inherited 70 percent ownership of the team. Frontiere then fired stepson Steve Rosenbloom and assumed total control of Rams operations. As had been planned prior to Rosenbloom's death, the Rams moved from their longtime home at the Coliseum to Anaheim Stadium in nearby Orange County in 1980.

Dickerson (29) rushing through the Cowboys' defense in the 1985 NFC Divisional Playoff game.

The reason for the move was twofold. First, the NFL's

California Angels
. To accommodate the Rams' move, the ballpark was reconfigured and enclosed to accommodate a capacity of 69,008 in the football configuration. With their new, smaller home, the Rams had no problem selling out games.

In

strike, the Rams
went 2–7, the worst record in the NFC.

In

NHL the Los Angeles Kings made a deep run in the playoffs in 1982, and acquired fan interest following the arrival of Wayne Gretzky
in 1988. As a result, the Rams declined sharply in popularity during the 1980s, despite being playoff contenders for most of the decade.

John Robinson years (1983–1991)

Eric Dickerson, one of the best running backs in history, was most famous for his time with the Los Angeles Rams. In 1984, Dickerson rushed for 2,105 yards in the season, a record that still stands today.

The hiring of coach

John Robinson in 1983 provided a needed boost for pro football in Orange County. The former University of Southern California coach began by cutting the aged veterans left over from the 1970s teams. His rebuilding program began to show results when the team rebounded to 9–7 in 1983 and defeated Dallas in the playoffs. However, the season ended after a rout at the hands of the defending champion Redskins. Another trip to the playoffs in 1984 saw them lose to the Giants. They made the NFC Championship Game in 1985 after winning the division, where they were shut out by the eventual champion Chicago Bears
24–0.

The most notable player for the Rams during that period was running back Eric Dickerson, who was drafted in 1983 out of Southern Methodist University and won the Rookie of the Year award. In 1984, Dickerson rushed for 2,105 yards, setting an NFL record. Dickerson ended his five hugely successful years for the Rams in 1987 by being traded to the Indianapolis Colts for a number of players and draft picks after a bitter contract dispute, shortly after the players' strike that year ended. Dickerson was the Rams' career rushing leader until 2010, with 7,245 yards. Despite this trade, the Rams remained contenders due to the arrival of the innovative offensive leadership of Ernie Zampese. Zampese brought the intricate timing routes he had used in making the San Diego Chargers a state-of-the-art offense. Under Zampese, the Rams rose steadily from 28th rated offense in 1986 to 3rd in 1990. The late 1980s Rams featured a gifted young quarterback in Jim Everett, a solid rushing attack and a fleet of talented wide receivers led by Henry Ellard and Flipper Anderson.

After a 10–6 season in

players' strike, the NFL employed substitutes, most of which were given derogatory nicknames (in this case the Los Angeles Shams). After a 2–1 record, the Rams' regulars returned, but the team only went 6–9 and did not qualify for the postseason
.

The Rams managed to return in 1988 with a 10–6 record, but then were defeated by Minnesota in the wild card round. Los Angeles won the first five games of 1989, including a sensational defeat of the defending champion 49ers. They beat the Eagles in the wild card game, then beat the Giants in overtime before suffering a 30–3 flogging at the hands of the 49ers in the NFC Championship Game.

Although it was not apparent at the time, the 1989 NFC Championship Game was the end of an era. The Rams did not have another winning season for the rest of their first tenure in Los Angeles before moving to St. Louis. They crumbled to 5–11 in 1990, followed by a 3–13 season in 1991.

Chuck Knox returns (1992–1994)

The Rams hosting the Atlanta Falcons at Anaheim Stadium in 1991

Robinson was fired at the end of the 1991 season. However, the return of Chuck Knox as head coach, after his successful stints as head coach of the Buffalo Bills and Seattle Seahawks, did not boost the Rams' sagging fortunes. His run-oriented offense marked the end of the Zampese tenure in 1993. Knox's game plans called for an offense that was steady, if unspectacular. Unfortunately for the Rams, Knox's offense was not only aesthetically unpleasing but dull as well, especially by 1990s standards. The Rams finished last in the NFC West during all three years of Knox's second stint.

As the losses piled up and the team was seen as playing uninspired football, the Rams' already dwindling fan base was reduced even further. By 1994, support for the Rams had withered to the point where they were barely part of the Los Angeles sports landscape. With sellouts becoming fewer and far between, the Rams saw more of their games blacked out in Southern California. One of the few bright spots during this time was Jerome Bettis, a bruising running back from Notre Dame earning the nickname "The Battering Ram". Bettis flourished as the only bright spot in Knox's offense, running for 1,429 yards as a rookie, and 1,025 in his sophomore effort.

Anaheim Stadium, the home of the Los Angeles Rams 1980–1994

As had become increasingly common with sports franchises, the Rams began to blame much of their misfortune on their stadium situation. Anaheim Stadium was primarily suited for baseball, so the sightlines for football were deemed inadequate. With

Los Angeles area
, which ultimately cast their future in Southern California into doubt.

By 1995, the Rams fanbase in Southern California had withered to a shadow of its former self. Accusations and excuses were constantly thrown back and forth between the Rams fanbase, ownership, and local politicians. Many fans heavily blamed the ownership of Georgia Frontiere for the franchise's woes, while ownership cited the outdated stadium and withering fan support as direct factors.

Frontiere quickly gave up and decided to move the Rams franchise to St. Louis. However, on March 15, 1995, the other league owners rejected her bid to move the franchise by a 21–3–6 vote. Commissioner Paul Tagliabue stated after rejecting the move, "This was one of the most complex issues we have had to approach in years. We had to balance the interest of fans in Los Angeles and in St. Louis that we appreciate very much. In my judgment, they did not meet the guidelines we have in place for such a move." The commissioner also added: "Once the bridges have been burned and people get turned off on a sports franchise, years of loyalty is not respected and it is difficult to get it back. By the same token, there are millions of fans in that area who have supported the Rams in an extraordinary way. The Rams have 50 years of history and the last 5 or so years of difficult times can be corrected."[44][45]

However, Frontiere responded with a thinly veiled threat at a lawsuit. The owners eventually acquiesced to her demands, wary of going through a long, protracted legal battle. Tagliabue simply stated that "The desire to have peace and not be at war was a big factor" in allowing the Rams move to go forward. In a matter of a month, the vote had gone from 21–6 opposed to 23–6 in favor, with the Raiders, who left the Coliseum and returned to Oakland later in 1995, abstaining. Jonathan Kraft, son of Patriots owner Robert Kraft, elaborated on the commissioner's remarks by saying that "about five or six owners didn't want to get the other owners into litigation, so they switched their votes." Only six franchises remained in opposition to the Rams move from Los Angeles: the Pittsburgh Steelers, New York Giants, New York Jets, Buffalo Bills, Arizona Cardinals (who played in St. Louis from 1960 to 1987), and Washington Redskins. After the vote was over, Dan Rooney publicly stated that he opposed the move of the Los Angeles Rams because "I believe we should support the fans who have supported us for years."[46]

St. Louis Rams (1995–2015)

The 1995 and 1996 seasons, the Rams' first two in St. Louis, were under the direction of former Oregon Ducks head coach Rich Brooks. Their most prolific player from their first two seasons was the fan favorite Isaac Bruce.

Dick Vermeil/Mike Martz years (1997–2005)

In 1997, Dick Vermeil was hired as the head coach. That same year, the Rams traded up in the 1997 NFL draft to select future All-Pro offensive tackle, Orlando Pace. The team would struggle to find success in the first two seasons with Vermeil under the helm, going 5–11 in 1997 and 4–12 in 1998.

Super Bowl XXXIV champions (1999)

The

Most Valuable Player of the Super Bowl
.

Following the Rams' win, Vermeil retired, and Vermeil's offensive coordinator

2004 draft, the Rams chose Oregon State running back Steven Jackson as the 24th pick of the draft.

Marshall Faulk's running abilities, combined with Kurt Warner passing to Isaac Bruce, Torry Holt, and others, forged The Greatest Show on Turf
.

Although the Rams were one of the most productive teams in NFL history at the time, head coach Martz was criticized by many as careless with game management. He often feuded with several players as well as team president and general manager, Jay Zygmunt. However, most of his players respected him and went on record saying that they enjoyed him as a coach. In 2005, Martz was ill, and was hospitalized for several games, allowing assistant head coach Joe Vitt to coach the remainder of the season. Although Martz was cleared later in the season, team president John Shaw did not allow him to come back to coach the team. After the Rams fired Martz, former Minnesota offensive coordinator Scott Linehan took control of an 8–8 team in 2006. In 2007, Linehan led the Rams to a 3–13 record.

Following the 2007 season, Georgia Frontiere died on January 18, 2008, after a 28-year ownership that began in 1979.[48] Ownership of the team passed to her son Dale "Chip" Rosenbloom and daughter Lucia Rodriguez.[49] Chip Rosenbloom was named the new Rams majority owner.[50] Linehan was already faced with scrutiny from several players in the locker room, including Torry Holt and Steven Jackson. Linehan was then fired on September 29, 2008, after the team started the season 0–4. Jim Haslett, defensive coordinator under Linehan, was interim head coach for the rest of the 2008 season.

John Shaw then resigned as president, and personnel chief Billy Devaney was promoted to general manager on December 24, 2008, after the resignation of former president of football operations and general manager Jay Zygmunt on December 22.[51]

On January 17, 2009, Steve Spagnuolo was named the new head coach of the franchise. In his previous post as defensive coordinator with the New York Giants, Spagnuolo masterminded a defensive scheme that shut down the potent offense of the previously undefeated and untied New England Patriots, the odds on favorite to win the Super Bowl that year. In one of the greatest upsets in Super Bowl history, the New York Giants defeated the Patriots, 17–14. In spite of his success as defensive coordinator with the Giants, Spagnuolo's first season as head coach of the Rams was disappointing as the team won only once in 16 attempts.

On May 31, 2009, the

2010 NFL Draft after finishing the 2009 season with a 1–15 record. The team used the pick to select quarterback Sam Bradford from the University of Oklahoma. The Rams finished the 2010 season second in the NFC West with a record of 7–9. Bradford started all 16 games for the Rams after earning the starting position during the preseason. On October 24, 2010, running back Steven Jackson passed Eric Dickerson
as the franchise's career rushing leader.

On February 4, 2011, Bradford was named the NFL's Offensive Rookie of the Year. He received 44 out of 50 possible votes from the nationwide panel of media members. The team and fans held high expectations for the upcoming season, but due to injuries to starters and poor execution, the Rams fell to a 2–14 record for the 2011 season. On January 2, 2012, head coach Spagnuolo and general manager Devaney were fired.[55] McDaniels also left the team and returned to New England[56] to become their offensive coordinator for the 2012 season.[57]

Under the terms of the lease that the Rams signed in St. Louis, the

Edward Jones Dome was required to be ranked in the top tier of NFL stadiums through the 2015 season. The Rams were free to break the lease and either move without penalty or continue to lease the dome on a year-to-year basis.[58][59][60][61] In May 2012, the dome was ranked by Time magazine as the 7th worst major sports stadium in the United States.[62] In a 2008 Sports Illustrated poll, St. Louis fans ranked it the worst of any NFL stadium with particularly low marks for tailgating, affordability and atmosphere.[63]

On January 20, 2012, it was announced that the Rams would play one home game a season at Wembley Stadium in London for each of the next three seasons. The first game was played against the New England Patriots on October 28, 2012.[64] On August 13, 2012, it was announced that the Rams had withdrawn from the 2013 and 2014 games. At this time, the Rams began negotiations with St. Louis about what steps could be taken to remediate the "top tier" requirement of the lease.

On March 10, 2015, the Rams traded starting quarterback Sam Bradford and a 2015 fifth-round pick to the Philadelphia Eagles in exchange for Eagles' quarterback Nick Foles, a 2015 fourth-round pick, and a second-round pick in 2016. Foles had a 14–4 record as starter of the Eagles and an impressive touchdown to interception ratio of 46–17, while Bradford had an 18–30–1 record with the Rams. In the 2015 NFL draft the Rams drafted running back Todd Gurley. After Gurley was drafted, the Rams traded Zac Stacy to the New York Jets on May 2 for a 7th round pick.[65] Stacy had led the team in rushing in 2013.

The stadium "top tier" negotiations failed to produce a solution to keep the Rams in St. Louis for the long term. On December 17, 2015, the Rams defeated the Tampa Bay Buccaneers 31–23 in their final home game in St. Louis; their last game as the St. Louis Rams came two weeks later on the road against the San Francisco 49ers before moving back to Los Angeles for the 2016 season. Fans in St. Louis claimed Kroenke, a Missouri native, as well as Kevin Demoff, lied to the fans about their wishes to keep the Rams in St. Louis. In his final years, Kroenke was referred to "Silent Stan" as he refused to speak about the team and the potential move. In a last-ditch effort, St. Louis came up with a viable stadium plan to keep the team, but the NFL and the Rams' position was that the Rams followed the agreed-upon remediation process laid out in the Edward Jones Dome lease, and that St. Louis' hastily put together plan shifted too much of the stadium cost to the Rams franchise. Ultimately, the other NFL teams' owners voted to allow the Rams to move to Los Angeles.

Return to Los Angeles (2016–present)