Ipsos MORI
Industry | Parent Ipsos | |
---|---|---|
Website | www |
Ipsos MORI was the name of a market research company based in London, England which is now known as Ipsos and still continues as the UK arm of the global Ipsos group.[1] It was formed by a merger of Ipsos UK and MORI in October 2005.[2]
The company is a member of the British Polling Council and Market Research Society.[3][4]
History
In 1946, Mark Abrams formed a market research company called Research Services Ltd. (RSL). RSL operated until 1991 when it was acquired by Ipsos, becoming Ipsos UK.[5][6]
MORI (Market and Opinion Research International) was founded in 1969 by Robert Worcester. Robert Worcester stepped down from chairmanship of MORI in June 2005.[7] Ipsos announced it would acquire MORI in October 2005 for £88 million, and would merge it with Ipsos UK. The merged company was named Ipsos MORI.[8] In February 2022 the company rebranded to simply Ipsos.[9]
Methodology
Ipsos MORI's research is conducted via a wide range of methodologies, using computer-assisted telephone interviewing (CATI), as well as face-to-face (CAPI) and Internet surveys. Many telephone surveys use a system called random digit dialing to interview a representative group of the population.[10][11]
Controversies
In May 2013,
References
- ^ "Ipsos website". Ipsos.com. Retrieved 19 April 2022.
- ^ "Ipsos buys Mori in £88m deal". Research. 10 October 2005. Retrieved 20 December 2012.
- ^ "Officers / Members - British Polling Council". www.britishpollingcouncil.org. Retrieved 6 February 2019.
- ^ "Ipsos MORI - Market Research Agencies - The Research Buyers Guide". Market Research Society. Retrieved 6 February 2019.
- ^ "Cataloguing Update: The Mark Abrams Papers – Churchill College". www.chu.cam.ac.uk. 30 August 2017. Archived from the original on 26 December 2021. Retrieved 19 June 2020.
- ^ "Reference document – Ipsos 2018" (PDF). Ipsos. Archived (PDF) from the original on 21 June 2020.
- ^ Rupert Jones (15 June 2005). "Sir Bob quits Mori chairmanship". The Guardian. Retrieved 20 December 2012.
- ^ Julia Day (10 October 2005). "French rival snaps up Mori". The Guardian. Retrieved 20 December 2012.
- ^ "Ipsos rebrands in the UK". www.ipsos.com. 1 February 2022. Retrieved 9 March 2023.
- ^ "Ipsos MORI – IQCS". 5 August 2019.
- ^ "Approached by us: Telephone | Ipsos MORI". www.ipsos.com. Archived from the original on 21 June 2020. Retrieved 19 June 2020.
- ^ Kerbaj, Richard; Ungoed-Thomas, Jon (12 May 2013). "Switch on and you become a goldmine". The Sunday Times. Archived from the original on 21 October 2013. Retrieved 11 August 2013.
- ^ Kerbaj, Richard; Ungoed-Thomas, Jon (12 May 2013). "Secrets of 27m mobile phones offered to police". The Sunday Times. Archived from the original on 30 October 2013. Retrieved 11 August 2013.
- ^ Pete Swabey (13 May 2013). "EE and Ipsos MORI face privacy backlash over mobile data analysis". Information Age. Retrieved 11 August 2013.
- ^ "Ipsos MORI response to the Sunday Times". Ipsos MORI. 12 May 2013. Retrieved 11 August 2013.
External links
- Official website
- Recent Research Archived 2017-08-08 at the Wayback Machine
- Ipsos Global Website Archived 2017-08-03 at the Wayback Machine