MTV Artists Platform
Viacom Media Networks | |
URL | http://www.mtv.com/artists/ |
---|---|
Commercial | Yes |
Launched | August 15, 2012 |
MTV Artists was an online music portal, owned by
History
In 2008
MTV Music was merged with MTV Hive in January 2012. MTV Hive was an editorial website for coverage of indie music genres. MTV had later quit their editorial music blogs (MTV Hive and MTV Buzzworthy) to focus on bringing more content to the online MTV News blog. On October 31, 2013, MTV Hive tweeted that it was transforming into @MTVArtists, a Twitter feed.
Today MTV Artists hub houses the music videos from Warner Music Group and third-party content from Vevo. Anybody can search any artist and browse through the MTV collection of live performances, artists interviews, and other music related content created by MTV, VH1, and CMT. The application also relies on The Echo Nest and Gracenote for its music content.[5][6]
According to the Mashable website, the MTV Artists Platform was developed to allow artists who did not have an MTV profile to generate their own content.[7]
CMT Artists
Viacom had released a special version of the mobile app branded by CMT, it features curated country music news, music, and artists.
Artists Connect
Artists can claim their own MTV artists page by signing up. Artists can connect using Facebook and Twitter. They used to be able to also post their own music videos, MP3s, photos, and other video content, although that feature was later abandoned.[2] Fans can donate money to artists through tip jars.
References
- ^ "MTV, VH1 and CMT Launch Artist Hub" Peoples, Glenn (April 18, 2013)
- ^ a b "What Happened to Video and Audio Uploads?". MTV Artists. New York: Viacom. August 15, 2012.
- ^ "MTV smacks YouTube, posts almost every music video ever". 28 October 2008.
- ^ "MTV loses ground in the 'Playing actual music videos' game". NPR. August 9, 2010.
- ^ http://the.echonest.com
- ^ "MTV taking on Shazam with Gracenote-powered MTV Artists app - Music Ally".
- ^ Olmstead, Todd (August 15, 2012). "With Artists.MTV, Viacom Hopes to Reinvent the Music Platform". Mashable. Retrieved 25 October 2015.