MTV (Italian TV channel)
VH1 | |
History | |
---|---|
Launched | 1 September 1997 |
Founder | MTV Europe |
Closed | 1 August 2015 (DTT) |
Replaced by | TV8 (DTT) |
Former names | Rete A/MTV (1997–2000) MTV/TMC2 (2000–2001) MTV Next (2015–2016) |
Links | |
Website | www.mtv.it |
MTV is an Italian pay television network, owned by Paramount Networks EMEAA and operated by Sky Italia.
History
Prior to the launch of a 24-hour Italian speaking MTV, MTV viewers in Italy received the pan-European version of
In 2000, MTV Italy moved to the frequencies of the late TMC2 (already acquired by
On 5 July 2013, Telecom Italia Media announced it would be selling its 51% stake in MTV Italy to Viacom for €13.4 million.[1] Telecom Italia Media committed to waiving its financial receivables of €9.7 million as part of the deal.[2] The sale was completed on 12 September 2013.[3]
On 13 June 2015, Italian newspaper La Repubblica anticipated the purchase of channel 8[4] occupied by MTV.
On 31 July 2015, Sky Italia took over ownership of the MTV free-to-air channel. The original MTV Italy changed its name to MTV8. On the same day, a new channel named MTV Next was launched, and then renamed to MTV.
Programming
Several shows were made up locally, featuring Italian music and artists. Some of the most popular shows on the channel were the Italian version of
MTV Italy also showed a variety of reality shows (mainly imported from MTV US) and TV series such as
Main Italian hosts for MTV Italy were
Sister channels
MTV has six sister channels:
In the summer of 2003, MTV Italy launched two satellite channels:
On 30 November, the Italian version of Flux, was rebranded into QOOB and on April an international website was launched. QOOB showed no commercials and was distributed through DVB-T in Italy.
In 2007, MTV Italy launched MTV Gold (hosting music from the '70s, '80s and '90s),
MTV+ was launched in Italy in May 2010 which broadcast a selection of music and content largely from MTV US. It was replaced on 1 March 2011 as MTV Music, showing only music programming. The channel is exclusive to the digital terrestrial television network available in the majority of Italian homes.
On 10 January 2011, MTV Networks Italia replaced MTV Pulse and MTV Brand New with the pan-European versions of MTV Dance and MTV Rocks. MTV Gold was also rebranded as MTV Classic.
References
- ^ Dziadul, Chris (5 July 2013). "Viacom buys MTV Italia". Broadband TV News. Retrieved 2 October 2013.
- ^ "Perfezionata la cessione di MTV Italia a Viacom International Media Networks". Digital-Sat Magazine. 12 September 2013. Retrieved 2 October 2013.
- ^ "Sale of MTV Italia to Viacom completed". Telecom Italia. 12 September 2013. Retrieved 2 October 2013.
- ^ "Sky tratta con MTV e punta al tasto 8 del telecomando". 13 June 2015.