Madison Avenue
142nd Street in Harlem | |
East | Park Avenue |
---|---|
West | Fifth Avenue |
Construction | |
Commissioned | 1836 |
Madison Avenue is a north-south avenue in the
Madison Avenue was not part of the original Manhattan street grid established in
The street's name has been metonymous with the American advertising industry since the 1920s. Thus, the term "Madison Avenue" refers specifically to the agencies and methodology of advertising.[2] "Madison Avenue techniques" refers, according to William Safire, to the "gimmicky, slick use of the communications media to play on emotions."[3]
Route
Madison Avenue carries
Landmarks
There are numerous structures designated as
- Metropolitan Life Insurance Company Tower (NYCL, NHL, NRHP)
- Appellate Division Courthouse of New York State (NYCL, NRHP)
- New York Life Building (NYCL, NHL, NRHP)
- Hotel Seville(NYCL)
- Emmet Building (NYCL)
- Colony Club (NYCL, NRHP)
- Madison Belmont Building (NYCL)
- B. Altman and Company Building (NYCL)
- Church of the Incarnation, Episcopal (NYCL, NRHP)
- Morgan Library & Museum (NYCL, NHL, NRHP)
- Joseph Raphael De Lamar House (NYCL, NRHP)
- 275 Madison Avenue (NYCL)
- 400 Madison Avenue (NYCL)
- St. Patrick's Cathedral(NYCL, NHL, NRHP)
- Villard Houses (NYCL, NRHP)
- Look Building (NYCL)[7]
- 550 Madison Avenue (NYCL)
- Fuller Building (NYCL)
- 45 East 66th Street (NYCL)
- Gertrude Rhinelander Waldo House (NYCL, NRHP)
- 1261 Madison Avenue (NYCL)
- 1321 Madison Avenue (NYCL)
- Squadron A Armory (NYCL, NRHP)
- All Saints Church (NYCL)
Role in advertising industry
The term "Madison Avenue" is often used metonymically to stand for the American advertising industry. Madison Avenue became identified with advertising after that sector's explosive growth in this area in the 1920s.[8]
According to "The Emergence of Advertising in America", by the year 1861 there were 20 advertising agencies in New York City, and the New York City Association of Advertising Agencies was founded in 1911, predating the establishment of the American Association of Advertising Agencies by several years.[8]
Among various depictions in popular culture, the portion of the advertising industry which centers on Madison Avenue serves as a backdrop for the
In recent decades, many agencies have left Madison Avenue, with some moving further downtown and others moving west.[9][10] The continued presence of large agencies in the city made New York the third-largest job market per capita in the U.S. in 2016, according to a study by marketing recruitment firm MarketPro.[11] Today, several agencies are still located in the old business cluster on Madison Avenue, including StrawberryFrog, TBWA Worldwide, Organic, Inc., and DDB Worldwide. However, the term is still used to describe the agency business as a whole and large, New York–based agencies in particular.[8]
Madison Square Park and Madison Square Garden
Madison Square Garden took its name from the location of the first building of that name, located on the northeast corner of Madison Avenue at 26th Street, across from the Park. The first Garden was a former railroad terminal for the Park Avenue main line, which was converted into an open-air circus venue by P. T. Barnum in 1871 and was renamed "Madison Square Garden" in 1879. (The New York Life Insurance Building now occupies that entire city block.) The original Garden was demolished in 1889 and replaced by a new indoor arena designed by Stanford White that opened the following year. The second Garden had a bronze statue of the Roman goddess Diana on the tower of the sports arena. When it moved to a new building at 50th Street and Eighth Avenue in 1925 it kept its old name. Madison Square Garden is now located at Eighth Avenue between 31st and 33rd Street; however, it still retains the name.
Economy
Retail brands with locations on Madison Avenue include:
Transportation
Buses and bus lane
Madison Avenue is served by the
Although no
Pursuant to Section 4-12(m) of the New York City Traffic Rules,
Overturned midtown bike ban
In July 1987, then-
References
- ^ Google (September 12, 2015). "Madison Avenue" (Map). Google Maps. Google. Retrieved September 12, 2015.
- ^ Martin Mayer, Whatever happened to Madison Avenue?: Advertising in the '90s (Little, Brown, 1991).
- ^ William Safire, Safire's new political dictionary: The definitive guide to the new language of politics (Random House, 1993) p 428
- ^ Kihss, Peter. "5th and Madison Avenues Become One-Way Friday; Change to Come 7 Weeks Ahead of Schedule to Ease Strike Traffic 5th and Madison to Be Made One-Way Friday", The New York Times, January 12, 1966. Accessed December 6, 2007. "The long-argued conversion of Fifth and Madison Avenues to one-way streets will start at 6 A.M. Friday seven weeks ahead of schedule to ease congestion caused by the transit strike."
- ^ Interactive map: "Discover New York City Landmarks". New York City Landmarks Preservation Commission. Retrieved December 21, 2019 – via ArcGIS.
- ^ "National Register Information System". National Register of Historic Places. National Park Service. November 2, 2013.
- ^ "... named for one of its first tenants — Look magazine, which folded in 1971. Other tenants have included Esquire magazine and Pocket Books." [1]
- ^ a b c d "Advertising Ephemera Collection - Database #A0160". Emergence of Advertising On-Line Project. Advertising & Marketing History, John W. Hartman Center for Sales, David M. Rubenstein Rare Book & Manuscript Library, Duke University. 1997. Retrieved October 2, 2012.
- ^ Rothenberg, Randall (February 2, 1989). "Madison Ave. Quits Madison Ave". The New York Times.
- ^ Deborah Leslie, "Abandoning Madison Avenue: the relocation of advertising services in New York City." Urban Geography (1997) 18#7 pp: 568-590.
- ^ "The 10 Hottest Job Markets for Digital Marketing Careers Right Now". August 16, 2016. Retrieved August 17, 2016.
- Madison Square Park Conservancy
- ISBN 0300055366.
- ^ nycgo.com Christina Parrella, Mad About Shopping: Madison Avenue 09/11/2013
- ^ nyc.com Madison Avenue shopping Archived December 23, 2012, at the Wayback Machine
- ^ "Bus Lanes in New York City" (PDF). nyc.gov. New York City Department of Transportation. Retrieved April 4, 2016.
- ^ "Map of NYC Subway Entrances". NYC Open Data. City of New York. Retrieved July 10, 2018.
- ^ New York City Traffic Rules, New York City Department of Transportation.
- ^ Dunham, Mary Frances. "Bicycle Blueprint – Fifth, Park and Madison" Archived March 4, 2016, at the Wayback Machine, Transportation Alternatives. Accessed April 27, 2009.
- ^ Yee, Marilynn K. "Ban on Bikes Could Bring More Mopeds", The New York Times, Tuesday, August 25, 1987. Accessed April 27, 2009.
External links
- Media related to Madison Avenue at Wikimedia Commons