Major League Baseball on television in the 1950s

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Main articles: Major League Baseball on television, List of World Series broadcasters, and List of Major League Baseball All-Star Game broadcasters

In 1950 the Mutual Broadcasting System acquired the television and radio broadcast rights to the World Series and All-Star Game for the next six years. Mutual may have been reindulging in dreams of becoming a television network or simply taking advantage of a long-standing business relationship; in either case, the broadcast rights were sold to NBC in time for the following season's games at an enormous profit.

Year-by-year breakdown

1950

On July 11, 1950 the

Commissioner Happy Chandler and player reps agreed on the split of the TV-radio rights from the World Series
.

By 1950 World Series games could be seen in most of the country,[1][2] but not all. 1950 also marked the first time that there was an exclusive network television broadcaster (NBC). West Coast viewers finally saw live major league games on television during the 1951 postseason.

1951

On August 11, 1951

playoff series by the score of 3–1 featuring Bobby Thomson's two-run home run. Thomson's famous now-legendary home run
would occur in the third game of the best of 3 series.

NBC aired the second and third games of the

independent station's broadcast was simulcast nationally by NBC – and his description of the home run was a simple shout of "It's gone!" almost at the moment Thomson's bat struck Ralph Branca's pitch. Harwell later admitted he had probably called it "too soon", but fortunately for him, the call proved to be correct. "And then", Harwell recalled, "the pictures took over."[3]

The 1951 playoff between Brooklyn and the New York Giants and that year's

Japanese Peace Treaty Conference
in San Francisco and the start of the 1951–52 television season.

1952

The 1952 All-Star Game at Shibe Park in Philadelphia was the first nationally televised All-Star Game, but it was shortened due to rain.

1953

On January 31, 1953 the

minor league baseball
. The owners pretty much ignored Johnson since the games on NBC in particular, were gaining a large and loyal following.

In 1953

Wide World of Sports) broached a Saturday Game of the Week,[9] TV sport's first network series. At the time, ABC was labeled a "nothing network" that had fewer outlets than CBS or NBC. ABC also needed paid programming or "anything for bills" as Scherick put it. At first, ABC hesitated at the idea of a nationally televised regular season baseball program. ABC wondered how exactly the Game of the Week would reach television in the first place and who would notice if it did? Also, Major League Baseball barred the Game of the Week from airing within 50 miles of any ballpark.[10]
Major League Baseball according to Scherick, insisted on protecting local coverage and didn't care about national appeal. ABC, though, did care about the national appeal and claimed that "most of America was still up for grabs."

In April 1953 Edgar Scherick set out to sell teams rights but instead, only got the Philadelphia Athletics, Cleveland Indians,[11] and Chicago White Sox[12][13] to sign on.[14] These were not "national" broadcast contracts since they were assembled through negotiations with individual teams to telecast games from their home parks. It was until the Sports Broadcasting Act of 1961, that antitrust laws barred "pooled rights" TV contracts negotiated with a central league broadcasting authority.

In 1953 ABC earned an 11.4

rating for their Game of the Week telecasts. Blacked-out cities had 32% of households. In the rest of the United States, 3 in 4 TV sets in use watched Dizzy Dean[15] and Buddy Blattner[16] (or backup announcers Bill McColgan and Bob Finnegan) call the games for ABC. CBS took over the Saturday Game in 1955 (the rights were actually set up through the Falstaff Brewing Corporation[17]) retaining Dean/Blattner and McColgan/Finnegan as the announcing crews (as well as Gene Kirby
, who produced the Dean/Blattner games and alternated with them on play-by-play) and adding Sunday coverage in 1957. As Edgar Scherick said, "In '53, no one wanted us. Now teams begged for "Game"'s cash."

1955

By 1955[18] Dizzy Dean[19] and the Game of the Week would move from ABC to CBS[20] (the rights were actually set up through the Falstaff Brewing Corporation[21][22][23]). "CBS' stakes were higher" said Buddy Blattner, who left the Mutual Broadcasting System to rejoin Dean. Ron Powers wrote about the reteaming of Dean and Blattner, "they wanted someone who'd known Diz, could bring him out." Gene Kirby, who had worked with Dean and Blattner at Mutual and ABC, produced the telecasts and also filled in on announcing duties.

Bob Finnegan, who along with Bill McColgan had called backup games for ABC, performed the same role for CBS, working with a variety of color men including future

Wide World of Sports host Jim McKay[24] and future World News Tonight anchor Frank Reynolds
.

Another first for NBC during this period was the first color telecast[25][26][27] of a World Series, the 1955 matchup between the Brooklyn Dodgers and the New York Yankees.

1956

In 1956 CBS Sports director Frank Chirkinian devised an earplug called an Intercepted Feed Back (or IFB) to connect the announcer, director, producer and thus, smoothing on-air flow.[28]

1957

In 1957

play-by-play
in 1962.

Also in 1957 CBS added a Sunday Game of the Week.[33][34][35] ABC's Edgar Scherick said "In '53, no one wanted us. Now teams begged for "Game"'s cash." That year, the National Football League (NFL) began a US$14.1 million revenue-sharing pact. By 1965, Major League Baseball ended the large-market blackout, got $6.5 million for exclusivity, and split the pot.

With CBS now carrying the Game of the Week,

KGAN-TV) were finally receiving the broadcasts. Bud Blattner said "America had never had TV network ball. Now you're getting two games a week [four, counting NBC, by 1959
]."

1958

In 1958 Dizzy Dean ruffled the feathers of CBS Sports head

Eastern is much the best." That year, George Kell served as host for the pregame show. During one broadcast, Kell hoped to ask guest Casey Stengel about the Yankees
' batting order. When asked about how it went, Kell said, "Fine. But in our 15 minutes, Casey didn't get past the leadoff batter."

From 1958 to 1960,[37] NBC aired a special regional feed of its games in the southeast, where the network had a different sponsor (such as National Bohemian beer) than for the rest of the country. This feed featured its own announcing team, with Chuck Thompson calling the games with Bill Veeck (1958) and Al Rosen (1959–60). NBC never had a true backup game until 1966, when the network got exclusivity for the Game of the Week. In the process, NBC brought in Curt Gowdy and Pee Wee Reese for the primary game, and Jim Simpson and Tony Kubek for the alternate game (which was always shown in the markets of teams playing in the primary game).

KTTV in Los Angeles aired the first regular-season baseball game ever played on the West Coast, a Los Angeles Dodgers-San Francisco Giants game from Seals Stadium in San Francisco, California, with Vin Scully announcing. In its first year airing Major League Baseball, KTTV aired only the Dodgers' road games.

1959

Cleveland Indians and Cincinnati Reds
. In these cases, Bob Finnegan would handle the play-by-play duties with various analysts depending on the city. CBS did not have Game of the Week rights from any other ballparks in those years.

What may be the first sports instant replay using videotape occurred on July 17, 1959, during a broadcast of a New York Yankees game by New York TV station WPIX. It came after a hit by Jim McAnany of the Chicago White Sox ended a no-hitter by the Yankees' Ralph Terry. Since the game was being videotaped, broadcaster Mel Allen asked director Terry Murphy to play a tape of McAnany's hit over the air.

In 1959 ABC broadcast the

National League pennant) between the Milwaukee Braves and Los Angeles Dodgers. The cigarette company L&M was in charge of all of the telecasts. George Kell[41] and Bob DeLaney
were the announcers.

WCFL
.

References

  1. ^ Larry Wolters (September 16, 1950). "TELEVISION ALL SET TO HIT LINE FOR GRID FANS". Chicago Tribune. Tribune Publishing. p. A1.
  2. ^ Larry Wolters (October 1, 1950). "TELEVISION COMES OF AGE AND STARS FLOCK TO SIGN UP". Chicago Tribune. Tribune Publishing. p. NW_B1.
  3. ^ "Longtime Tigers broadcaster Harwell dies at 92". CBS Sports. May 4, 2010.
  4. ^ "Coast-to-Coast TV Lights Up For San Francisco Parley". The Christian Science Monitor. Associated Press. September 4, 1951. p. 10.
  5. ^ Mike Dodd (October 27, 2008). "TV signals limited viewing of 1948 World Series". USA Today.
  6. ^ Larry Wolters (September 16, 1951). "TELEVISION SET FOR A BOMBING SEASON". Chicago Tribune. Tribune Publishing. p. N_D1.
  7. ^ "COAST-TO-COAST TV CARRIES PLAY-OFF". The New York Times. October 2, 1951. p. 37.
  8. ^ "Searchable Network TV Broadcasts – ABC Sports". rec.sport.baseball.
  9. ^ Walker & Bellamy 2008, p. 103
  10. ^ "Club Owners Veto Television of Spring Games". The Spokane-Review. Associated Press. March 14, 1954. p. 1.
  11. ^ Ames, Walter (June 13, 1953). "Major League Ball Game on KECA-TV; Topper Series Set as 'Irma' Replacement". Los Angeles Times. p. A5.
  12. ^ "Albany Club Owner Asks for Video Of Major League Games in His Area". Hartford Courant. Associated Press. June 6, 1953.
  13. ^ Ames, Walter (May 8, 1954). "L.A.-Las Vegas Relay Ready by Fall; Lamenting Berle Seeks New Home". Los Angeles Times. p. A5.
  14. ^ "TV Baseball Ban Denied By Official". The Daily Reporter. Associated Press. March 11, 1954. p. 1.
  15. ^ George, Dave (April 25, 2008). "San Francisco". The Palm Beach Post.
  16. ^ "Was in Slump All His Career". Beaver Valley Times. May 15, 1954.
  17. ^ "SPORTS BRIEFS". Los Angeles Times. March 6, 1954. p. B3.
  18. ^ "Searchable Network TV Broadcasts – CBS Sports". rec.sport.baseball.
  19. ^ "Dizzy Dean Wants More Time to Enjoy Life". Hartford Courant. Associated Press. December 22, 1957.
  20. ISBN 978-0803248250
    .
  21. ^ "Falstaff Newspaper Ads 1950-60's". A Falstaff Collector.
  22. ^ "SPORTS BRIEFS". Los Angeles Times. March 6, 1954. p. B3.
  23. ^ Sieler, Pete (May 8, 2015). "TV Radio Movies 1/16/15". TRM – TVRadioMovies.com. Archived from the original on May 18, 2015.
  24. ^ "Standby Telecasters Know Answers". Sarasota Herald-Tribune. United Press International. May 18, 1957.
  25. ^ Val Adams (September 27, 1955). "DUROCHER MEETS WITH NBC ON JOB". The New York Times. p. 71.
  26. ^ John Crosby (October 5, 1955). "Series in Color Lacked Black And White's Clarity". Hartford Courant. p. 28.
  27. ^ "Technological Innovations in Sports Broadcasting". Engineering and Technology History Wiki. September 28, 2015.
  28. ISBN 9781139826204
    .
  29. ^ "Searchable Network TV Broadcasts – NBC Sports (1950s)". rec.sport.baseball.
  30. ISBN 978-0803248250
    .
  31. Worcester Telegram & Gazette
    . August 26, 1989.
  32. ISBN 9781616080815
    .
  33. ^ "Sunday Baseball TV Plan Proceeds Despite Minors' Pleas". The New York Times. December 17, 1957. p. 61.
  34. ^ "Major League Sunday Game of the Week TV Problems Rages". Hartford Courant. December 22, 1957.
  35. ^ "Minor Prexy Raps CBS for Sunday TV Plans". Los Angeles Times. Associated Press. December 26, 1957. p. C5.
  36. ^ "Baseball Will Collect Record Radio-TV Money". The Christian Science Monitor. Associated Press. March 22, 1957. p. 21.
  37. ^ "NBC's Game of the Week – 1960". Kinescope Steals Home. February 25, 2012. Retrieved November 5, 2013.
  38. ^ Reichler, Joe (September 29, 1959). "Dodgers Confident of National Flag". Times Daily. Associated Press. p. 5.
  39. ^ Lowry, Cynthia (September 29, 1959). "Crosby Sings Plenty". Kentucky New Era. Associated Press. p. 18.
  40. ^ "Vet, Rookie Combine for LA Playoff Win". The Modesto Bee. United Press International. September 30, 1959. p. C10.
  41. ^ "TELEVISION NOTEBOOK; Baseball Scores A Hit Among Week's Shows". The New York Times. October 4, 1959. p. X17.
  42. ISBN 9781599210940
    .

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