Make Me Like You

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"Make Me Like You"
A photograph displaying Gwen Stefani wearing a navy top whilst her hands touch her face. The title of the song is shown in a red, cursive script.
Single by Gwen Stefani
from the album This Is What the Truth Feels Like
ReleasedFebruary 12, 2016 (2016-02-12)
Recorded2015–16
Studio
Genre
Length3:36
LabelInterscope
Songwriter(s)
Producer(s)Mattman & Robin
Gwen Stefani singles chronology
"Used to Love You"
(2015) 		"Make Me Like You"
(2016) 		"Misery"
(2016)
Music video
"Make Me Like You" on
YouTube

"Make Me Like You" is a song by American singer

uptempo melody. The lyrics, which were inspired by Stefani's relationship with singer Blake Shelton
, explore finding and renewing love after a fractured relationship.

"Make Me Like You" received positive reviews from

music critics who praised its upbeat, radio-friendly vibe. In the United States, it debuted and peaked at number 54 on the Billboard Hot 100, where it remained for five non-consecutive weeks. The single peaked lower in the charts of Japan, Canada and France. An extended play
with three remixes of the song was released for digital download on April 22.

An accompanying music video, directed by Stefani's long-time collaborator Sophie Muller, was the first video to be filmed and broadcast on live television. The event, sponsored by the Target Corporation, took place during a commercial break for the 58th Annual Grammy Awards and cost an estimated $12 million to produce, making it one of the most-expensive music videos ever made. The video, which received positive comments from reviewers, includes several costume changes and a scene that pokes fun at the media scrutiny of Stefani's personal life. Stefani performed "Make Me Like You" live on television, during her 2016 This Is What the Truth Feels Like Tour, and as part of her one-off MasterCard Priceless Surprises and Irvine Meadows Amphitheatre concerts.

Production and release

In 2014, Stefani began working on two albums: a follow-up to The Sweet Escape, her second solo album, and a new album with her band, No Doubt.[1] Two singles, "Baby Don't Lie", and "Spark the Fire", were released towards the end of the year.[2][3] In August 2015 Stefani filed for divorce from her husband, Gavin Rossdale, after almost thirteen years of marriage,[4] and two months later she revealed that she had scrapped the work she had done for the new album, and started over with fresh material.[5][6] She began working with Justin Tranter, and Julia Michaels, and after writing several songs dealing with the breakup of her marriage, Stefani began to work on songs inspired by her new relationship with singer Blake Shelton,[6] including "Make Me Like You".[7] The song took shape quickly, in "like, 10, 15 minutes", according to Stefani.[8] The songwriting credit lists Stefani, Tranter and Michaels, and also credits Mattias Larsson and Robin Frediksson, the producers.[9]

The vocals were recorded at Wolf Cousins Studios and Maratone Studios, both in Stockholm, and Interscope Studios in Santa Monica, California. Additional recording was handled by Juan Carlos Torrado and Noah Passovoy, and Serban Ghenea mixed the audio at Mixstar Studios in Virginia Beach, Virginia.[9] The single's artwork, photographed by Jamie Nelson, features Stefani with a Marilyn Monroe-influenced hairstyle.[10]

Although the singer initially reported that "

RAC, Chris Cox and Sad Money.[15]

Critical reception

"Make Me Like You"
Stefani is heard with "digi-harps" and "feathery guitar riffs" in "Make Me Like You".[16][17]
Problems playing this file? See media help.

"Make Me Like You" was generally praised by

Consequence of Sound found the song's similarity "as much compliment as it is complaint".[22] The Los Angeles Times' Mikael Wood wrote that Stefani "summon[s] a bit of the appealing insolence" of her work as lead singer of No Doubt. Wood praised her decision to work with Mattman & Robin on the track, calling their collaboration "savvy".[23] Spin critic Theon Weber agreed, comparing the track to Stefani's "synth-pop era" "Simple Kind of Life" (2000), "Underneath It All" (2002) and "Serious" (2004) (which shared a "spacious, twinkling liteness").[24] Sal Cinquemani of Slant Magazine wrote that the song was "reminiscent of 2006's 'The Sweet Escape'",[25] and Kelly Lawler of USA Today called it "catchy" and "sweet pop candy".[26] Gregory Robinson of Redbrick agreed, calling "Make Me Like You" "another delicious slice of pop perfection" and writing, "Stefani's new release is definitely 'pop ear candy'".[27]

Several critics called it a highlight of This Is What the Truth Feels Like. According to

Plugged In appreciated the song's "honest lyrics",[31] Lindsay Zoladz of Vulture found them "irrepressibly" and "convincingly teenage".[32] In The Michigan Daily, Christian Kennedy called them "catchy without leaning towards the tepidity of much of today's pop music" and they suited the song's "well-oiled production".[33] Mesfin Fekadu, a critic for The National, wrote that the single "do[es]n't feel connected to Stefani – it's as if another pop star could sing the track and you wouldn't notice the difference"; Fekadu found the song "disappointing for a singer who is usually a standout on the pop music scene".[34]

Commercial performance

In the United States, "Make Me Like You" reached number 54 on the

Mainstream Top 40, the lowest peak of Stefani's career.[42] Following the premiere of the song's music video, it was streamed over 1.95 million times on Spotify[43] As of March 10, 2016, "Make Me Like You" had sold 104,879 digital copies.[44]

In Canada, the song peaked at number 62, Stefani's lowest-charting single after 2015's "Used to Love You".

National Syndicate of Phonographic Publishing, "Make Me Like You" debuted at number 143, peaked at number 81 three weeks later and sold 9,343 copies.[51][52]

The single was less successful elsewhere. In Australia, it debuted at number 99 and peaked at number 97 the following week, becoming Stefani's least-successful release in that country.[53] In the United Kingdom, it missed the top 100, debuting and peaking at number 140.[54] Fueled by digital downloads, the song entered the UK Singles Downloads Chart at number 63 for the week of February 19, 2016.[55]

Music video

Background and development

The music video for "Make Me Like You" was shot on February 15, 2016, in

stunt double turned to face the camera. Stefani joked that the mistakes "knocked some sense" into her,[64][65] and the actual video went off without a hitch.[64]
After it was over, Stefani released a statement through Target:

Wow! That was the fastest four minutes. It's so amazing how much goes into one take. I couldn't be more proud of our team, especially Sophie, the cast and the crew for their hard work over the past few weeks. This entire project with Target has been such an incredible experience, and I'm so thankful for the opportunity to collaborate with them.[66]

In an interview with Jimmy Kimmel on his nightly talk show, Stefani said she could barely believe that the performance occurred. According to Los Angeles Times and Music Times reviews, "She had personally worked on it continuously for about six days",[67] from "7 in the morning 'til 3 in the morning".[65] On February 22, 2016, Billboard reported that the video cost an estimated $12 million, making it one of the most-expensive music videos ever made.[64] About $8 million was used to buy airtime, with the remainder spent on production.[64]

Synopsis

The singer appears in a brightly lit hair salon and reads a magazine while sitting down
The video refers to Stefani's personal life with a tabloid-magazine headline, "Gwen Pregnant with Alien Baby!"[68]

In the video, Stefani wakes up amid debris from a car crash in a black-and-white striped gown over a black

breakdancers
.

During the bridge, Stefani walks into a dark room with five female figures wearing masks of her face. After intentionally bumping into two of them, she puts on a multi-colored poncho and rides a motorcycle with other women. During the third chorus, she changes into a long, white skirt reminiscent of a wedding gown and enters Blake's, a piano lounge (another reference to Shelton). Stefani stands at the bar, where bartender Todrick Hall pretends to mix drinks and wipe the counter. A background dancer picks her up and swings her in a circle, while others also dance. Stefani walks over to a piano and lip-syncs the song's bridge, while members of the production crew replace her high heels with roller skates.[71] Entering a bullseye-shaped room, she skates through the chorus; her stunt double "falls", which surprises the other skaters.[72] The video ends with Stefani, on a platform, lip-syncing the final words of the song; the camera pulls out, displaying the Target logo and red confetti falling from the studio ceiling.

Release and reception

The video for "Make Me Like You" premiered on Stefani's

Grease: Live look like an embarrassing middle school musical".[66]

The members of a band perform a song under multi-colored stage lights
The video's inspiration was compared to Death Cab for Cutie's "You Are a Tourist" video.

The scene where Stefani's stunt double falls surprised critics at first, with many thinking that the fall was real. Delbyck called the stunt "confusing", but "if you look closely right before the fall, however, Stefani leaves the screen for a couple of seconds" (allowing her to change before the final scene).[66] Calling the video "colorful", Justin Harp of Digital Spy enjoyed the stunt-double "trickery".[79] The Michigan Daily's Kennedy described the video as "a brightly colored beacon of hope for continued experimentation in popular music".[33] According to Erin Jensen of USA Today, it was a response to Stefani's "comment that her life 'blew up' with the demise of her marriage".[80]

At the June 2016 Cannes Lions International Festival of Creativity, the video received a Bronze Lion in the Artist Associated Stunt or Activation in Partnership With a Brand category, the singer's first Cannes Lion.[81] According to the festival, the award recognizes a "collaboration between a brand and a music artist to co-create publicity stunts or brand activations to increase a brand's reach and awareness and drive business".[82] Unlike the Cannes Film Festival, the Cannes Lions festival recognizes advertising[83] and the video was a cross-promotion by the singer and Target Corporation.[57] At the Make-Up Artists and Hair Stylists Guild awards in 2017, makeup artists Mira Cho, Marisa Ramirez, and Arlt were nominated for their work in the video.[84]

Although she was the first artist to broadcast a live music video on television,

livestreamed a video for their single, "You Are a Tourist", on April 5, 2011. The unedited video was filmed in one take, with multiple cameras.[86] At the 57th Annual Grammy Awards in 2015, Imagine Dragons used a similar concept.[78] The band appeared in a "pirate-themed" advertisement (also sponsored by Target Corporation) in which they performed their single, "Shots", for the first time.[87]

Live performances

The singer appears in a red outfit while performing the song live.
Stefani performing "Make Me Like You" during the 2016 This Is What the Truth Feels Like Tour.

Stefani performed the song live during a number of public appearances, including her headlining MasterCard Priceless Surprises Presents (2015–16) and This Is What the Truth Feels Like Tours (2016). During the MasterCard tour, "Make Me Like You" was performed at the final show in Tokyo before "Danger Zone" and "What You Waiting For?".[88] Multi-colored tunnels appeared on video screens behind Stefani with, near the end of the song, images of the singer. On the This Is What the Truth Feels Like Tour, her performance included the Tokyo visuals and similar choreography.[89]

Stefani sang "Make Me Like You" live on several television programs, introducing the song on the February 17, 2016

Today show with "Misery", "Hollaback Girl" and "The Sweet Escape".[97]

Track listings

Digital download[98]
No.TitleLength
1."Make Me Like You"3:36
Digital download (The Remixes)[15]
No.TitleLength
1."Make Me Like You (RAC Mix)"3:29
2."Make Me Like You (Sad Money Remix)"2:58
3."Make Me Like You (Chris Cox DMS Remix)"4:49

Credits and personnel

Credits adapted from the liner notes of This Is What the Truth Feels Like, Interscope Records.[9]

Recording
Personnel

Charts

Chart performance for "Make Me Like You"
Chart (2016) Peak
position
Australia (ARIA)[53] 97
Belgium (Ultratip Bubbling Under Flanders)[99] 31
Canada (Canadian Hot 100)[45] 62
Canada
AC (Billboard)[46]
 27
Canada
CHR/Top 40 (Billboard)[47]
 40
Canada
Hot AC (Billboard)[48]
 23
CIS (TopHit)[100] 168
Croatia (HRT)[101] 6
Finland Download (
Latauslista)[102]
 27
France (
SNEP)[103]
 81
Japan (
Japan Hot 100)[104]
 47
Lebanon (The Official Lebanese Top 20)[105] 19
Poland (Polish Airplay Top 100)[106] 33
Slovakia (Rádio Top 100)[107] 73
Slovenia (SloTop50)[108] 47
Scotland (OCC)[109]
 61
UK Singles (OCC)[54]
 140
US Billboard Hot 100[110] 54
US Adult Contemporary (Billboard)[41] 24
US Adult Top 40 (Billboard)[40] 17
US
Mainstream Top 40 (Billboard)[42]
 23

Certifications

Region Certification Certified units/sales
United States (RIAA)[111] Gold 500,000‡

‡ Sales+streaming figures based on certification alone.

Release history

Country Date Format Label
United States[12][13] February 12, 2016 Digital download Interscope
February 16, 2016 Mainstream radio
Italy[14] March 25, 2016 Universal
United States[15] April 22, 2016 Digital remixes EP Interscope

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