meWatch

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meWatch
Mandarin, Tamil
OwnerMediacorp
URLmewatch.sg
CommercialYes
RegistrationFree
Launched1 February 2013; 11 years ago (2013-02-01) (as Toggle)[1]
30 January 2020; 4 years ago (2020-01-30) (as meWatch)
Current statusActive

meWatch (stylized as mewatch, formerly known as Toggle and stylized as meWATCH until 2023) is a Singaporean digital video on demand service wholly owned by Mediacorp. It was launched on 1 February 2013 as an over-the-top media service and an entertainment and lifestyle website Toggle.

On 1 April 2015, xinmsn, an internet portal which is a joint venture between MediaCorp and Microsoft, was closed down and merged with Toggle.[2][3][4] On 30 January 2020, Toggle was renamed as meWatch.[5][6]

Content

Toggle first logo (2013-2015)
Toggle second and last logo (2015-2020)
meWatch first logo (2020-2023)

meWatch (formerly Toggle) offers to worldwide audiences video streaming or on-demand content of programs from Mediacorp's archived library as well as original webseries. In addition, meWatch also offers live streaming of Mediacorp's free-to-air channels, which is only available in Singapore. It also offers catch-up TV for viewers to watch shows they have missed on prime time TV shows from the previous few days.

In 2016, Toggle began to offer made-for-digital productions under the brand Toggle Originals.[7][8] Certain original series, such as I Want to Be a Star may be telecasted on Mediacorp's television channels, typically in the late night programming slots.[9]

In 2019, Toggle began offering additional content from

tvN Movies.[12]

On 30 January 2020, Toggle was renamed meWatch.

HOOQ to stream the latter's original content.[13] However, on 27 March 2020, HOOQ filed for liquidation, shut down on 30 April 2020,[14] and eventually was acquired by Coupang in July 2020 in order to being used as the basis of its streaming service named Coupang Play
.

As of most recent, they had carried anime from both Medialink, Mighty Media and Muse Communication, dozens of Mandarin series from Chinese production house, along with premium channels such as Animax + Gem, Simply South and newly launch Rock Entertainment (via Rock 24/7).

References

  1. ^ "MediaCorp launches Toggle, its personal entertainment service on multiple devices". Mediacorp. 1 February 2013. Retrieved 7 July 2019.
  2. Yahoo
    . Retrieved 15 November 2016.
  3. ^ "TOGGLE". Mediacorp. Archived from the original on 15 November 2016. Retrieved 15 November 2016.
  4. ^ Lawler, Ryan (28 January 2013). "MediaCorp Taps Tvinci To Launch Toggle, Its Virtual Cable Service In Singapore". TechCrunch. Retrieved 15 November 2016.
  5. ^ a b Farveen, Farzanah (2019-11-04). "Mediacorp revamps Toggle, MeRadio and MeClub". Marketing Interactive. Retrieved 2019-11-07.
  6. ^ a b "Mediacorp rolls out meWATCH, meLISTEN, meREWARDS and meCONNECT". Mediacorp. 30 January 2020. Retrieved 30 January 2020.
  7. ^ "Toggle Originals as a differentiating factor". Asian Television Awards. 2016-02-12. Retrieved 2019-08-14.
  8. ^ "Toggle to launch 11 new shows". TODAYonline. Retrieved 2019-08-14.
  9. ^ "Movies123 Guide". Archived from the original on 2020-05-09. Retrieved 2020-07-13. Monday, July 13, 2020
  10. 8 Days
    . Retrieved 6 April 2019.
  11. ^ "Wattpad and Mediacorp partner to bring Singapore stories from written word to national screens". Wattpad HQ. Archived from the original on 2021-01-07. Retrieved 2019-12-09.
  12. Today
    . Retrieved 30 January 2020.
  13. ^ Netto, Stephen (30 January 2020). "Mediacorp clinches content and subscription deals with HOOQ to champion cross-company content to audiences across Asia". The Online Citizen. Archived from the original on 30 January 2020. Retrieved 30 January 2020.
  14. ^ "Singtel-backed streaming service HOOQ files for liquidation". Reuters. 2020-03-27. Retrieved 2020-05-28.

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=MeWatch&oldid=1217325580"