|Commissioner of the Federal Trade Commission|
April 21, 1977 – October 15, 1984
|Succeeded by||Mary Azcuenaga|
|Born||January 12, 1933|
|Died||November 16, 2022 (aged 89)|
Santa Fe, New Mexico, U.S.
Michael Pertschuk (January 12, 1933 – November 16, 2022) was an American attorney and advocate for consumer protection and public health. Pertschuk served as a member of the Federal Trade Commission (FTC) from 1977 to 1984, and served as FTC Chair from 1977 to 1981. During his tenure, Pertschuk worked to strengthen the FTC's consumer protection powers.
Prior to joining the FTC, Pertschuk worked on Capitol Hill, where he was nicknamed the "101st Senator" owing to his influence in passing consumer protection legislation.
Early life and education
Pertschuk served with an artillery unit in the United States Army from 1954 to 1956, reaching the rank of First Lieutenant. In 1957 he became an Assistant in instruction at Yale Law School, receiving his Juris Doctor from Yale Law School in 1959. He was admitted to the Oregon bar in 1959.
From 1959 to 1960, Pertschuk was a law clerk for United States District Court Judge
Senate Commerce Committee
During his time working as a Senate staffer, he, along with a few others, occupied "the top stratum of an invisible network of staff power and influence in the Senate, with impact on the life of every citizen of the United States", according to a 1977 article in the
Pertschuk was an early opponent of the tobacco industry. In the 1960s, he helped draft legislation that required warning labels on cigarette packages stating: "Caution: Cigarette Smoking May Be Hazardous to Your Health." He also worked on legislation that banned cigarette advertising from television and radio.
After the publication of
Pertschuk helped to pass the 1972
Federal Trade Commission
President Jimmy Carter appointed him as Chairman of the Federal Trade Commission in 1977. He relinquished that position in 1981 following the election of Ronald Reagan as President, but remained a Commissioner of the FTC through 1984.
In 1982, he Published Revolt Against Regulation: The Rise and Pause of the Consumer Movement.
He founded the Smoking Control Advocacy Resource Center, which, as part of the Advocacy Institute, provided guides, training, strategic counseling, and other resources to combat the tobacco industry. He was instrumental in developing GLOBALink, the primary communication tool for the international tobacco control movement.
In 1989, with
In 2001, he published Smoke in Their Eyes: Lessons in Movement Leadership from the Tobacco Wars.
The papers of Michael Pertschuk are available at the United States Library of Congress. They span the years 1949–2002, with the majority of the papers concentrated from 1977 through 2001. They focus on Pertschuk's work in the arena of consumer protection and consist of two parts processed at different times. Part I relates primarily to Pertschuk's career in the Federal Trade Commission (FTC). Part II focuses primarily on his writing projects and his work in the field of public interest lobbying and as a tobacco control advocate in the years following his departure from the FTC.
Awards and honors
On May 1, 2013, he received the Champion Award from the Campaign for Tobacco Free Kids for his five decades of leadership in the fight against tobacco.
Personal life and death
Pertschuk died of pneumonia at his home in Santa Fe, New Mexico, on November 16, 2022, at age 89.
- Revolt Against Regulation: The Rise and Pause of the Consumer Movement (University of California Press, 1983) 
- Giant Killers (1986)
- Smoke in Their Eyes: Lessons in Movement Leadership from the Tobacco Wars (2001), ISBN 9780826513939
- With Wendy Schaetzel: The People Rising: The Campaign Against the Bork Nomination (1989)
- The DeMarco Factor: Transforming Public Will into Political Power (2010) regarding the work of Vincent DeMarco
- "FTC at 100: Michael Pertschuk's turbulent years as FTC chairman – FTCWatch". www.mlexwatch.com. Retrieved September 12, 2021.
- "Federal Trade Commission Nomination of Michael Pertschuk To Be a Member of the Commission. | The American Presidency Project". www.presidency.ucsb.edu.
- "Political Science Quarterly: Winter 1983–84: Review: Revolt against Regulation: The Rise and Pause of the Consumer Movement". www.psqonline.org.
- "ISC | Advocacy & Leadership". Advocacy.org. Retrieved April 30, 2014.
- "Tobacco-Free Kids Mourns Passing of Michael Pertschuk, a Giant in the Fight for Consumer Protection and Against the Tobacco Industry". Campaign for Tobacco-Free Kids. November 17, 2022.
- "Tobacco Buster". www.multinationalmonitor.org.
- "Lawrence Sager". The New York Review of Books.
- "ACS :: 2003 Luther L. Terry Award Winners". web.archive.org. October 25, 2008.
- "Campaign for Tobacco-Free Kids Honors Youth Leaders in the Fight Against Tobacco". Campaign for Tobacco-Free Kids. May 2, 2013.