Michael Roarty
Michael J. Roarty (August 24, 1928 – March 16, 2013) was an
Biography
Early life
Roarty was born in
Career
Roarty was hired to promote
Roarty became the Vice President and Director of Marketing for Anheuser-Busch from 1977 to 1990.[5][6] Under Roarty, the company's share of the beer market doubled from 21% to 43%.[2] In 1992 he was the company's executive vice president of corporate marketing and communications.[7]
He created many of the best known beer slogans of the era, including "Weekends were made for Michelob," "This Bud's for you," and "Head for the mountains of
Roarty also created the "Know when to say when" commercial campaign for Anheuser-Busch, which promoted awareness of alcohol abuse.[4]
Roarty also pioneered
In 1980, Michael Roarty convinced Anheuser-Busch to give one million dollars to the fledgling sports
Roarty was inducted into the
Outside of marketing, Roarty was highly active in the
Roarty suffered a heart attack at his home in Town and Country, Missouri, on March 15, 2013.[8] He died the next day on March 16, 2013, at Mercy Hospital in Creve Coeur, Missouri, at the age 84.[4] He had suffered from poor health in recent years due to a series of strokes.[2] He was survived by his wife of fifty-eight years, Lillian Roarty; his daughter, his son, and four grandchildren.[2]
References
- ISBN 978-1-118-20282-1.
- ^ a b c d e f g h i j k l m n o p q r s Kohler, Jeremy (2013-03-19). "Michael Roarty dies at 84; marketer helped build Anheuser-Busch brand". Los Angeles Times. Retrieved 2013-04-06.
- ^ a b c d "Michael J. Roarty, advertising exec., dies". United Press International. 2013-03-18. Retrieved 2013-04-06.
- ^ Saint Louis Post-Dispatch. Retrieved 2013-04-06.
- ISBN 978-0-307-81874-4.
- ^ "Fruit, 61, Left Indelible Marks on A-B and Coke". Advertising Age, Jeremy Mullman. June 02, 2008.
- ^ "Brews And Babes -- Ad Strategy Losing Its Fizz, Many Say". Seattle Times, February 18, 1992. By John M. Mcguire
- ^ "Michael Roarty, whose ad campaigns helped Anheuser-Busch market share soar, dies at 84". Global News, March 18, 2013. By Jim Salter