Mintel
 | This article contains content that is written like an advertisement. (November 2022) |
Executive Chairman)[1] | |
| Website | www |
|---|---|
Mintel Group Ltd is a global, privately owned
History
| Year | Event |
|---|---|
|
1972 |
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1984 |
The first edition of Mintel’s flagship report, British Lifestyles, is launched[4] |
|
1997 |
Mintel becomes the first market research supplier to provide access online[citation needed ]
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1998 |
Mintel acquires New Product News magazine Chicago office is opened Mintel Global New Products Database (GNPD) is launched in the United States[5][6] |
|
1999 |
Mintel acquires American Mailbox Monitor and rebrands the company as Comperemedia[7] Mintel Comperemedia is launched in the United States |
|
2000 |
Mintel is awarded UK Business Superbrand status for the first time (Mintel has maintained this status through 2008) |
|
2001 |
Mintel acquires CIG (Corporate Intelligence Group) Mintel publishes its first European and US market research reports
|
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2003 |
Mintel Comperemedia begins tracking mail sent to United States insurance brokers and stockbrokers |
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2004 |
Mintel Menu Insights is launched[9] Mintel receives Chamber of Commerce Award: Customer Focus and Innovation
Mintel Premier is launched, providing interface[10]
|
|
2005 |
Mintel partners with US credit bureaus to track credit card offers according to credit score[citation needed] Mintel acquires |
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2006 |
Mintel Comperemedia launches email marketing
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2007 |
Mintel launches Mintel Oxygen and Mintel Inspire Mintel partners with Information Resources, Inc. to create Mintel GNPD IRIS, monitoring successes and failures in sales of new products[13]
Mintel opens Chinese office in Shanghai[8] |
|
2008 |
Mintel Beauty Innovation is launched. Mintel acquires Snapshots. Mintel opens Tokyo office[8] |
|
2009 |
Mintel Global Market Navigator (GMN) is launched[8] |
|
2010 |
Mintel Food & Drink is launched[8] |
|
2011 |
Mintel Beauty & Personal Care is launched.[14] Mintel acquires market intelligence firm Access Asia in October 2011[15] |
|
2012 |
Mintel opens offices in Mumbai Singapore and Kuala Lumpur, Mintel Household & Personal Care launches and Mintel begins researching French, German, Spanish and Italian consumers[8] |
|
2013 |
Mintel launches a set of reports looking at the Brazilian consumer[8] |
|
2014 |
Mintel opens office in Germany and Canada and launches the Ingredients Zone[8] |
|
2015 |
Mintel extends GNPD coverage to 12 new countries and launched Nutrition Insights[8] |
|
2016 |
Mintel launches Purchase Intelligence in the US[8] |
|
2018 |
Mintel launches a set of reports looking at the Indian consumer[8] Mintel Purchase Intelligence introduced in Australia[8] |
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2019 |
Mintel includes a set of reports with a focus on the German consumer[8] Mintel partners with the patent analysis system Cipher[8] |
|
2020 |
Mintel launches the Global Consumer looking at 35 markets.[8] Mintel develops a Lead Qualifier that is used as a lead generator.[8] |
|
2021 |
Mintel starts publishing reports around the Japanese consumer[8] |
Products
Mintel Comperemedia tracks
Added in 2007, Mintel GNPD IRIS allows users to differentiate successful and unsuccessful product launches.[17]
References
- ^ "Free Research Article—Lost That Branded Feeliing?". Voxpops.com. 2007-02-28. Archived from the original on 2011-07-17. Retrieved 2010-07-18.
- ^ Lazare, Lewis (2013-02-20). "Think agile: Mintel moves to a new San Francisco homebase". www.bizjournals.com. Retrieved 2022-11-03.
- ^ "Hispanic PR Wire - Mintel's Research Reveals That Energy Drinks Appeal to Minorities". Archived from the original on 2007-09-28. Retrieved 2007-06-15.
- ^ "British lifestyles | Save now—buy later". BBC News. 1999-01-19. Retrieved 2010-07-18.
- S2CID 61439596.
- ^ Team, Management Library Research. "LibGuides: How to: Research Consumer Markets: New Products". guides.library.cornell.edu. Retrieved 2022-06-28.
- ^ "How Comperemedia became the one source of truth for marketers". Comperemedia. 2019-06-03. Retrieved 2022-05-26.
- ^ a b c d e f g h i j k l m n o p q "Company History". Mintel. Retrieved 2010-07-18.
- ^ "Innovations in menu analysis: a new database of 550 restaurants allows Mintel's Menu Insights to explore and pinpoint menu trends. While new trends constantly occur, only a few will stick | Prepared Foods | Find Articles at BNET". Findarticles.com. 2005. Retrieved 2010-07-18.
- ^ "Partners—Scottish Information Network". Scotinfonet.com. 2008-08-28. Archived from the original on 2009-09-12. Retrieved 2010-07-18.
- ^ Matthews, Sam (2006-01-27). "Mintel acquires Cosmetic Research to expand beauty offering". www.campaignlive.com. Retrieved 2022-07-19.
- ^ "Mintel launches 'Mintel Inspire'". Marketresearchworld.net. Retrieved 2010-07-18.
- ^ "SymphonyIRI Group > About > Site Map—SymphonyIRI Group". Us.infores.com. Retrieved 2010-07-18.
- ^ "Mintel Launches Beauty and Personal Care Service". www.mrweb.com. Retrieved 2022-07-19.
- ^ "Mintel acquires market intelligence firm Access Asia | News". Research Live. Retrieved 2022-06-15.
- ^ "Comperemedia announces latest addition to digital channel: Online advertising". Mintel. 2010-06-08. Retrieved 2010-07-18.
- ^ "GNPD IRIS—Information Resources, Inc. (IRI)". Symphonyiri.com. Retrieved 2010-07-18.