Modality (semiotics)

encoded for presentation to humans, i.e. to the type of sign and to the status of reality ascribed to or claimed by a sign, text, or genre. It is more closely associated with the semiotics of Charles Peirce (1839–1914) than Ferdinand de Saussure (1857–1913) because meaning is conceived as an effect of a set of signs. In the Peircean model, a reference is made to an object when the sign (or representamen) is interpreted recursively by another sign (which becomes its interpretant

kinesthetic, etc. A list of sign types would include: writing, symbol, index, image, map, graph, diagram, etc. Some combinations of signs can be multi-modal

connotative significance. Similarly, meaning that is contained in a visual form cannot be divorced from the iconicity and implications of the form. If handwritten, is the writing neat or does it evidence emotion in its style. What type of paper is used, what colour ink, what kind of writing instrument: all such questions are relevant to an interpretation of the significance of what is represented. But images are distinguishable from natural language. For Roland Barthes (1915–80), language functions with relatively determinate meanings whereas images "say" nothing. Nevertheless, there is a rhetoric for arranging the parts that are to signify, and an emerging, if not yet generally accepted, syntax that articulates their parts and binds them into an effective whole. Rhetorician Thomas Rosteck defined rhetoric as “the use of language and other symbolic systems to make sense of our experiences, construct our personal and collective identities, produce meaning, and prompt action in the world".^[1]