Mongabay
Founded | 1999 |
---|---|
Founder | Rhett Ayers Butler |
Type | 501(c)(3) |
45-3714703 | |
Focus | Conservation journalism |
Location |
|
Area served | Global |
Key people | CEO Rhett Ayers Butler |
Revenue | Donations, grants, and advertising |
Employees | 90 (Sep 2023) |
Website | mongabay |
Mongabay (mongabay.com) is an American conservation news web portal that reports on
It was founded in 1999 by economist Rhett Ayers Butler in order to increase "interest in and appreciation of wildlands and wildlife, while examining the impact of emerging local and global trends in technology, economics, and finance on conservation and development".[1] In recent years, to complement its US-based team, Mongabay has opened bureaus in Indonesia, Latin America, and India, reporting daily in Indonesian, Spanish and English respectively. Mongabay's reporting is available in nine languages.
History
In an interview with Conjour, Butler said his passion for rainforests drove him to start Mongabay: "I was intrigued by the complexity of these ecosystems and how every species seemed to play a part. As I became more passionate about rainforests, I grew more concerned about their fate, including the threats they face."[2]
Etymology
The founder of the website explains that "mongabay" originated from an anglicized spelling and pronunciation of Nosy Mangabe, an island off the coast of Madagascar. He goes on to note that it is best known as "a preserve for the aye-aye, a rare and unusual lemur famous for its bizarre appearance".
Business model
Mongabay.com is independent and unaffiliated with any organization. The site has been used as an information source by
Revenue
All of Mongabay's content is free to access on its site, thanks to the volumes of visitors per month - as of January 2008, 2.5 million. In 2008, Butler said that the traffic brought the site $15,000 to $18,000 a month from
Publications
Academic journals
Mongabay.com formerly published Tropical Conservation Science,
Other websites
On May 19, 2012, Mongabay.com launched an Indonesian language affiliate.[11] In June 2016, Mongabay launched a Spanish-language news service in Latin America.[12] And in January 2018, an Indian website was launched.[13] In 2019, Mongabay established Mongabay-Brasil, a Portuguese-language bureau staffed by Brazilians.[14] Those were followed by Hindi and French sites.[15]
Non-profit
The Mongabayorg Corporation is a
By November 2022, Mongabay.org had three main program areas: environmental news production in
Mongabay.org is a member of the Global Investigative Journalism Network.[21]
History
Mongabay.org was founded in 2012 by conservation journalist Rhett Ayers Butler.[22] Butler established the non-profit due to his desire to expand the scope of Mongabay's environmental science and conservation news service.[18] By mid-2020, Mongabay was receiving 7 million unique visitors a month on its Mongabay.com and Mongabay.co.id web sites.[23]
The first project under Mongabay.org was Mongabay-Indonesia,[11] an Indonesian-language environmental news service run by a team of journalists in Indonesia.[24][25] Within a year of launch, Mongabay-Indonesia was the most widely read Indonesian-language environmental news service.[26] By 2015, the site was drawing more than 500,000 unique visitors per month and had correspondents in more than 30 cities and towns across the archipelago.
Butler applied the Mongabay-Indonesia model to Mongabay's global operation in 2014, launching a network-based approach to covering environmental stories in English. The pilot project focused on using data from Global Forest Watch to develop stories about what was happening on the ground the world's forests, including deforestation, conversion to plantations, and conservation.[27][28] After the nine-month pilot produced over 180 stories in more than 40 countries, including articles that generated significant interest in policy circles,[29] the project was expanded to a range of other topics.[30] The network of paid English-language correspondents reached 50 by mid-2015.
Mongabay.org also provides small grants to journalists to help with travel and reporting costs for stories published in high-profile third party media.[31]
Acknowledgements and awards
In 2008, Mongabay was named by
In September 2022, Mongabay founder Rhett Butler was selected as a winner of the 27th Heinz Award[35] for advancing environmental journalism worldwide.[36]
Finances
Mongabay.org relies primary on grants and donations to fund its activities.
Mongabay.org's network-based approach allows it to run with a small staff relative to its volume of content production.
In 2013, Mongabay.org reported total revenue of $528,128,[41] a five-fold increase from its 2012 revenue of $92,319. Overhead costs amounted to 2.9 percent in 2013, while fundraising costs came in at 2.2 percent.[37] Revenue in 2014 reached $910,569, while in 2015, it hit $1.3 million.[42] In 2017, total revenue eclipsed $2 million.
Programs
As of May 5, 2021, Mongabay had several program areas under the non-profit, including: Global English News; Mongabay-India (environmental news on India in English and
Efficiency and accountability
As of April 29, 2021, Mongabay.org had a 100/100 score on Charity Navigator's Encompass Rating System, which evaluates a nonprofit organization’s financial health including measures of stability, efficiency and sustainability as well as its accountability and transparency policies.[44] Mongabay.org had a Guidestar Platinum Transparency rating, which according to the Guidestar "[demonstrates] its commitment to transparency.[45]
Leadership
Mongabay.org is governed by its board of directors, which consists of several members. The founder is a member of the board.[46] Operationally, Butler, serves as CEO and executive director.[17][47][48]
Mongabay.org also has a non-governing advisory board, which includes
References
- ^ About Mongabay.com. Who is mongabay.com?
- ^ "How to get robbed and save rainforests - an interview with Rhett Butler of Mongabay", Conjour.world, Joel Howland 2018. http://conservationjournal.world/editorial/get-robbed-save-rainforests-interview-rhett-butler-mongabay/
- ^ "Rhett Butler", Mongabay.com. 2022. https://data.mongabay.com/about.htm
- ^ Spors, Kelly K. (15 January 2008). "New Services Help Bloggers Bring in Ad Revenue". Wall Street Journal.
- ^ Butler, Rhett. "The Business of Conservation Journalism", Haas School of Business, Berkeley, CA, 13 October 2014.
- ^ Butler, Rhett K. (27 December 2012). "Mongabay.org".
- ^ Wood, Barbara (8 November 2017). "How a curious kid from Atherton started and grew a global environmental news site". Almanac News.
- ISSN 1940-082911 November 2015. Retrieved on 11 November 2015.
- ^ Butler, Rhett. "Mongabay.com". Editorial Affiliates. Environmental News Network.
- ^ "About Tropical Conservation Science". Tropical Conservation Science.
- ^ a b Mongabay.co.id. "Situs Berita dan Informasi Lingkungan", "Mongabay-Indonesia, 11 November 2015. Retrieved on 11 November 2015.
- ^ https://es.mongabay.com Mongabay-Latam
- ^ https://india.mongabay.com Mongabay-India
- ^ https://brasil.mongabay.com Mongabay-Brasil
- ^ Butler, Rhett (22 November 2022). "Mongabay launches in Hindi to expand environmental journalism in India". Mongabay News.
- ^ Guidestar "MONGABAYORG CORPORATION-GuideStar Nonprofit Profile Charting Impact Report", 17 November 2013. Retrieved on 17 November 2015
- ^ a b Guynn, Jessica. "A site of inspiration", San Francisco Chronicle, 5 July 2006. Retrieved on 17 November 2015.
- ^ Mongabay.com, 29 October 2013. Retrieved on 11 November 2015.
- ^ https://mongabay.org/programs/news/interns/ [bare URL]
- ^ Bay Area Tropical Forest Network. "Bay Area Tropical Forest Network", BATFN, 11 November 2015. Retrieved on 11 November 2015.
- ^ Global Investigative Journalism Network "GIJN: Mongabay.org", 2015. Retrieved on 17 November 2015
- Mongabay.org, 11 November 2015. Retrieved on 11 November 2015.
- ^ Mongabay. "Mongabay-News", news.mongabay.com, 16 July 2020. Retrieved on 2 August 2020.
- ^ Sagita, Dessy. "Environmental portal launches in Indonesia", Jakarta Globe, 22 May 2012. Retrieved on 17 November 2015.
- ^ Schonhardt, Sara. "New Satellites to Help Save Indonesian Forests", Voice of America, 12 June 2012. Retrieved on 17 November 2015.
- Mongabay.org, 11 November 2015. Retrieved on 11 November 2015.
- ^ "Map the World", Tempo, 16 May 2014. Retrieved on 11 November 2015.
- Mongabay.org, 11 November 2015. Retrieved on 11 November 2015.
- ^ Payne, Octavia Aris and Mann, Sarah Alix. "Zooming In: “Sustainable” Cocoa Producer Destroys Pristine Forest in Peru", World Resources Institute, 9 June 2015. Retrieved on 17 November 2015.
- Mongabay.org, 11 November 2015. Retrieved on 11 November 2015.
- Mongabay.org, 2015. Retrieved on 11 November 2015.
- ^ Roston, Eric (17 April 2008). "Green Website: Mongabay". Time. Archived from the original on April 21, 2008.
- Field Museum, 2014. Retrieved on 17 November 2015.
- ^ http://www.scienceseeker.org/2018/04/announcing-winners-of-science-seeker.html 2018
- ^ "Heinz Family Foundation announces 2022 Heinz Award recipients". Candid Philanthropy News Digest. 22 September 2022.
- ^ Heinz Awards. "Rhett Ayers Butler", 22 September 2022. Retrieved on 23 November 2022.
- ^ Mongabay.org, 2014. Retrieved on 11 November 2015.
- ^ Ford Foundation. "Ford Foundation Grants Database", Ford Foundation, 2015. Retrieved on 17 November 2015.
- ^ MacArthur Foundation. "GRANTEE PROFILE: Mongabay.org", MacArthur Foundation, 2014. Retrieved on 17 November 2015.
- Mongabay.org, 2015. Retrieved on 11 November 2015.
- Guidestar, 11 November 2015. Retrieved on 11 November 2015.
- Guidestar, 26 August 2017. Retrieved on 26 August 2017.
- Mongabay.org. Retrieved on 5 May 2021.
- ^ Charity Navigator. "Mongabay", Charity Navigator. Retrieved on 29 April 2021.
- ^ Guidestar. "Mongabayorg Corporation", Guidestar by Candid. Retrieved on 29 April 2021.
- Mongabay.org, 11 November 2015. Retrieved on 11 November 2015.
- ^ Treehugger. "The TH Interview: Rhett Butler of Mongabay.com", TreeHugger, 24 August 2006. Retrieved on 17 November 2015.
- ^ Meehan, Emily. "Not Letting Success Get to Your Head", The Wall Street Journal, 8 September 2006. Retrieved on 17 November 2015.