Monster Beverage
chairman and co-CEO) | |
Products | Energy drinks |
---|---|
Revenue | US$7.14 billion (2023) |
US$1.95 billion (2023) | |
US$1.63 billion (2023) | |
Total assets | US$9.69 billion (2023) |
Total equity | US$8.23 billion (2023) |
Number of employees | 5,254 (2023) |
Website | monsterbevcorp |
Footnotes / references [1] |
Monster Beverage Corporation
As of 2020, Monster held 39% of the $86 billion global energy drink market, the second highest share after Red Bull.[3]
History
Hansen's was founded in 1935.[4] In the 1930s, Hubert Hansen and his three sons began selling juice to film studios and retailers in Southern California under the Hansen's name. In the 1970s, Tim Hansen (the grandson of Hubert) developed and marketed a variety of sodas and juices, also under the Hansen's label.[5]
The company became Hansen's Juices, and later The Fresh Juice Company of California. The plant that was opened in Los Angeles in 1946 was used until operations were moved to a new plant in Azusa, California in 1993. The company filed for bankruptcy in 1988, and was acquired by the California CoPackers Corporation and renamed Hansen Natural Company. In 1990, Hansen's went public with an initial public offering.[6] In 1997, Hansen's launched their first energy drink, called Hansen's Energy.[7] In 1998, the company moved from Anaheim, California to Corona, California. On January 5, 2012, after energy drinks had grown to the largest source of revenue, shareholders agreed to change the name of the company from Hansen's Natural to Monster Beverage Corporation, under the new ticker MNST. Shareholders also approved an increase in the number of authorized shares of common stock to 240,000,000 shares from 120,000,000 shares.[8]
In April 2008, the U.S. Food and Drug Administration ruled products containing high-fructose corn syrup could not be labeled "natural".[9] Shortly after, Hansen's Natural Corporation announced they had begun using cane sugar instead.[10]
In September 2009, Hansen brand Monster Energy sent a
The
In January 2022, the company acquired CANarchy Craft Brewery Collective for US$330 million.[14] In February 2022, it was reported Monster and Constellation Brands were considering a merger which would have a combined market capitalization above $90 billion.[15] In June 2023, Monster reached an agreement to acquire Vital Pharmaceuticals, the owner of Bang Energy.[16]
Sponsorship
Professional Bull Riders Unleash the Beast Series carries a Monster Energy sponsorship.
World of Outlaws features the NOS brand as its title sponsor.
AMA Supercross[18] features Monster Energy as its title sponsor.
Finances
For the fiscal year 2017, Monster Beverage reported earnings of US$821 million, with an annual revenue of US$3.369 billion, an increase of 10.5% over the previous fiscal cycle. Monster Beverage's shares traded at over $51 per share, and its market capitalization was valued at US$29.9 billion in November 2018.[19]
Year | Revenue in mil. USD$ |
Net income in mil. USD$ |
Total assets in mil. USD$ |
Price per share in USD$ |
Employees |
---|---|---|---|---|---|
2005 | 349 | 63 | 164 | 1.75 | |
2006 | 606 | 98 | 308 | 5.49 | |
2007 | 904 | 149 | 545 | 7.30 | |
2008 | 1,034 | 108 | 762 | 5.27 | |
2009 | 1,143 | 209 | 800 | 5.81 | |
2010 | 1,304 | 212 | 1,147 | 7.36 | |
2011 | 1,703 | 286 | 1,362 | 12.44 | |
2012 | 2,061 | 340 | 1,043 | 19.77 | |
2013 | 2,246 | 339 | 1,421 | 18.65 | 1,571 |
2014 | 2,465 | 483 | 1,939 | 26.79 | 1,538 |
2015 | 2,723 | 547 | 5,571 | 45.46 | 1,659 |
2016 | 3,049 | 713 | 4,153 | 47.66 | 1,836 |
2017 | 3,369 | 821 | 4,791 | 51.69 | 2,114 |
Products
- Monster Energy
- Full Throttle
- NOS
- Bang Energy
- Reign
- Relentless
- Mother
- Burn
- Predator
- Live+
- True North
Former products
Natural soda
Natural Soda comes in twelve flavors: Original Cola, Ginger Ale, Key Lime Twist, Cherry Vanilla Creme, Grapefruit, Kiwi Strawberry, Vanilla Cola, Mandarin Lime, Creamy Root Beer, Raspberry, Mango Orange, and Pomegranate.
Diet soda
Their Diet Soda is available in ten flavors: Cola, Black Cherry, Peach, Kiwi Strawberry, Vanilla Cherry Créme, Tangerine, Lime, Ginger Ale, Root Beer, Grapefruit, and Pomegranate. Hansen's diet soda is sweetened with acesulfame potassium and sucralose. All diet sodas are OU Kosher certified.[4][failed verification]
Drink mixers
Monster Beverage sells three flavors of soda mixer: Tonic, Ginger Ale, and Club Soda.
Fruit juices
The company sells thirteen fruit juices in 64-ounce PET bottles, several of which are available in smaller bottles for kids. These include Apple, Grape, White Grape, Pineapple, Apple Grape, Apple Strawberry, Orange, Cranberry Apple, Ruby Red Grapefruit, Pomegranate, Organic Apple White Grape, Organic Apple Wild Berry and Organic Apple. Hansen's Natural Organic Apple Juice is made solely from concentrates the company obtains from China. Hansen's uses concentrates from China in other varieties of its juices, despite the availability of such juice concentrates made from fruit grown and processed in the United States, which grows an abundance of apples, as well as many of the other fruits used in Hansen's juice products. These juices contain 120% of the United States Recommended Daily Allowances (USRDA) for Vitamin C (except Pomegranate, which contains 100%).[citation needed]
In 2009, Monster Beverage introduced Hansen's Natural Lo-Cal 64-ounce juice cocktails, in four flavors. They are sweetened with Truvia.
Hansen's fruit juice smoothies contain approximately 25% juice and provide 100% of the recommended daily adult intake of Vitamins A, C, and E. They are packaged in 11.5-ounce aluminum cans.
Juices for children
Hansen's Juice Blast line of children's juice drinks was launched in conjunction with Costco and sold in Costco stores. Hansen also has a Juice Slam line of children's juice drinks. Both lines are sold in 6.75-ounce boxes.
In May 2001, Hansen's acquired the
In July 2008, Hansen's introduced Hansen's Organic
Other beverages
Smoothies, Rumba Energy Juice, Energade, and Energy Formula, are minor products. Monster owns
In August 2009, Hansen's introduced the SELF Beauty Elixir line, a low-calorie beverage containing vitamins, minerals, natural fruit & botanical extracts, antioxidants and 30% fruit juice. The beverage contains 35 calories and a low amount of sodium per 8-ounce aluminum can.
Signature Soda
Hansen's Signature Soda line included Black Cherry, Vanilla Cream, Orange Cream,
Natural and diet tea sodas
Hansen's Natural and Diet Soda flavors included: Black Cherry, Tangerine, Tropical, Orange Mango, Peach Mango, Peach, Cherry, Cranberry, Clear Root Beer, Vanilla Coffee, Low Cal Wildberry, Low Cal Cola, and Low Cal Creamy Cola.
In 2006, Hansen's introduced a line of iced teas in 16-ounce PET bottles. Some varieties were sweetened with cane sugar and some were unsweetened. Flavors included Lemon Mint, Pomegranate, Ginger, and Tangerine. There were also three flavors of diet green tea soda: Lemon Mint, Ginger and Tangerine. Each bottle of tea contained 75 mg of Epigallocatechin gallate. Hansen's also made tea bags.
Controversies
In 2018,
References
- ^ "2023 Annual Report". U.S. Securities and Exchange Commission. February 29, 2024. Retrieved March 2, 2024.
- ISBN 978-1-5013-0324-1
- ^ "Energy Drink Market Share". T4.ai. August 16, 2020. Archived from the original on April 22, 2023. Retrieved December 31, 2020.
- ^ a b c "Hansen's Natural Sodas". Hansens.com.
- ^ "Hansen's Natural Sodas". Hansens.com. Archived from the original on February 22, 2010. Retrieved February 17, 2010.
- ^ "Monster Beverage's Record Quarter". Front Office Sports. Retrieved January 30, 2024.
- ISSN 0261-3077. Retrieved January 30, 2024.
- ^ Mueller, Sue. FDA: High fructose corn syrup not natural Archived August 14, 2020, at the Wayback Machine, Foodconsumer.org, April 22, 2008
- ^ "Natural Soda". Marketwire.com. Retrieved January 15, 2022.
- ^ "Monster Problem for Rock Art - WCAX.COM Local Vermont News, Weather and Sports". Wcax.com. October 9, 2009. Archived from the original on June 22, 2012. Retrieved November 19, 2012.
- ^ Byington, Lillianna (November 9, 2018). "Coca-Cola in fight with Monster over new energy drinks". Fooddive.com.
- ^ "2021 Proxy statement". Sec.gov.
- ^ "Monster Beverage to buy craft-beer maker in alcohol market drive". Reuters.com. January 13, 2022. Retrieved January 15, 2022.
- ^ "Monster Beverage and Constellation Mergers Talks Are Progressing". Bloomberg. February 14, 2022.
- ^ "Monster Close to Acquiring Rival Bang Energy For $362 Million". Bloomberg.com. June 29, 2023. Retrieved July 1, 2023.
- ^ "Monster Energy backing NASCAR's top series". ESPN.com. December 1, 2016. Retrieved January 15, 2022.
- ^ "The Official Site of Monster Energy® AMA Supercross". www.supercrosslive.com. Retrieved July 23, 2022.
- ^ "Monster Beverage Revenue 2006-2018 | MNST". Macrotrends.net. Retrieved November 5, 2018.
- ^ "Hansen's Natural Sodas". Hansens.com. Archived from the original on January 30, 2010. Retrieved January 19, 2010.
- ^ "Hansen Buys Junior Juice" Nutraceuticals World, July 1, 2001
- ^ "McCain Citrus: the little juice company grows up" Business Library, April–May 1992
- ^ "Pasco adds McCain Citrus, sells 'Old South' brand" Business Library, May 8, 2000
- ^ "YouTube". Youtube.com. Archived from the original on July 27, 2013.
- ^ a b "Hansen's Natural Sodas". Hansens.com. Archived from the original on July 14, 2012. Retrieved July 4, 2012.
- ^ "Hansen's Natural Sodas". Hansens.com. Archived from the original on September 27, 2007. Retrieved October 24, 2007.
- ^ "Exclusive: 5 Women Sue Monster Energy Over Abusive, Discriminatory Culture". HuffPost. January 23, 2018. Retrieved February 16, 2022.
- ^ a b "Monster Energy Ousts Executive Nearly 3 Years After Assault Charges". HuffPost. May 14, 2019. Retrieved February 16, 2022.
- ^ "Trapped Inside The Monster Energy Frat House". HuffPost. March 29, 2018. Retrieved February 16, 2022.
External links
- Official website
- Business data for Monster Beverage: