Montreal Alouettes

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Montreal Alouettes
Les Alouettes de Montréal
Team logo
Founded1946
East Division
ColoursRed, white, blue[2][3]
     
Nickname(s)Als, Larks
Mascot(s)Touché
Grey Cup wins8 (1949, 1970, 1974, 1977, 2002, 2009, 2010, 2023)
Websiteen.montrealalouettes.com
(in English)
montrealalouettes.com
(in French)
Current uniform
Current sports event2023 Montreal Alouettes season

The Montreal Alouettes (

East Division of the Canadian Football League (CFL) and are the current Grey Cup champions, defeating the Winnipeg Blue Bombers in the 110th Grey Cup Game in 2023. Their home field is Percival Molson Memorial Stadium
for the regular season and as of 2014 also home of their playoff games.

The original Alouettes team (19461981) won four Grey Cups and were particularly dominant in the 1970s. After their collapse in 1982, they were immediately reconstituted under new ownership as the Montreal Concordes. After playing for four years as the Concordes, they revived the Alouettes name for the 1986 season. A second folding in 1987 led to a nine-year hiatus of CFL football in the city.

The current Alouettes franchise was established in 1996 by the owners of the Baltimore Stallions. The Stallions were disbanded at the same time as the Alouettes' re-establishment after having been the most successful of the CFL's American expansion franchises, culminating in a Grey Cup championship in 1995. Many players from the Stallions' 1995 roster signed with the Alouettes and formed the core of the team's 1996 roster.

For record-keeping purposes, the CFL considers all clubs that have played in Montreal as one franchise dating to 1946, and considers the Alouettes to have suspended operations in 1987 before returning in 1996. Although the Alouettes' re-establishment in 1996 is often considered a relocation of the Stallions, neither the league nor the Alouettes recognize the Baltimore franchise, or its records, as part of the Alouettes' official team history.

The latest incarnation of the Alouettes were arguably the best CFL team of the 2000s; they took home three Grey Cups in that decade bringing the franchise total to seven.

Mike Pringle, the CFL career leader in rushing yards, and quarterback Anthony Calvillo, who led all of pro football in career passing yards before Drew Brees
took over in late 2020.

In 2019 the CFL purchased the team from

Robert Wetenhall, who could not find a buyer. Later that year the Alouettes were acquired by Crawford Steel executives Sid Spiegel and his son-in-law Gary Stern (through their subsidiary S and S Sportsco), who took over the team on January 6, 2020. In February 2023, the ownership was passed back to the league,[5] which subsequently agreed to sell the team to Quebec media mogul and former Parti Québécois leader Pierre Karl Péladeau in March of that year.[6] On November 19, 2023, the Alouettes won their eighth Grey Cup
in their first season under Péladeau's ownership.

Franchise history

Original Alouettes (1946–1981)

"Prince" Hal Patterson in a 1958 Alouettes uniform.

Canadian football has a long history in Montreal, dating to the 1850s. The Alouettes were first formed in 1946 by Canadian Football Hall of Famer

Québécois. The origin of the team's name also comes from the Second World War-era No. 425 "Alouette" Squadron, a bomber squadron operating out of North Africa and later Yorkshire, England. 425 Squadron was also the Royal Canadian Air Force's primarily French-Canadian squadron.[8]

They won their first Grey Cup championship in 1949, beating Calgary 28–15 led by quarterback Frank Filchock and running back Virgil Wagner.

The 1950s were a productive decade for the Als, with quarterback Sam Etcheverry throwing passes to John "Red" O'Quinn, "Prince" Hal Patterson, and with Pat Abbruzzi carrying the ball, Montreal fielded the most dangerous offence in all Canadian football. From 1954 to 1956, they reached the Grey Cup in three consecutive seasons, but questionable defensive units led the Alouettes to defeat versus the Edmonton Eskimos each time.

The team was purchased in 1954 by Ted Workman.[9] Like all teams playing in the WIFU and IRFU, the Alouettes joined the newly-formed Canadian Football League in 1958. While the team continued to enjoy success for the rest of the 1950s, that all changed at the end of the 1960 season. To be more specific, the team was shaken by an announcement on November 10 – namely the trade of Hal Patterson and Sam Etcheverry to the Hamilton Tiger-Cats for Bernie Faloney and Don Paquette. Workman had concluded the deal without consulting with general manager Perry Moss. The deal quickly fell apart because Etcheverry had just signed a new contract with a no-trade clause; as a result, Etcheverry was now a free agent. The deal was reworked and Patterson was traded for Paquette. Sam Etcheverry went on to play in the NFL with the St. Louis Cardinals for 2 years (1961 and 1962) followed by the San Francisco 49ers in 1963. Faloney remained in Hamilton, and teamed with Patterson to form one of the most deadly quarterback-receiver combinations in CFL history.

This episode remains one of the most lopsided trades ever made in the Alouettes history, and it ushered in a dark decade for the team. During that time, they failed to register a single winning season. From 1968 to 1976 the team played in the

Victoria Bridge
led to dismal attendance, putting more strain on the team's finances.

The Als finally bottomed out in 1969, finishing 2–12. After that season, Workman sold the team to the highly capable Sam Berger, a former part-owner of the Ottawa Rough Riders. Berger made immediate changes to the team. On December 9, the team announced that Red O'Quinn and Sam Etcheverry were returning to the organization, this time as the team's new general manager and head coach, respectively. The team also unveiled new uniforms—their home jerseys were now predominantly green, with red and white trim. The white helmets with the red "wings" used during the 1960s also disappeared, replaced by a white helmet with a stylized green and red bird's head that formed a lower-case "a." As one might expect from a team that had won only two games in 1969, many new players were brought in.

The changes paid immediate dividends. Although the team finished third in the East, they defeated the Toronto Argonauts and the Hamilton Tiger-Cats in the playoffs. The 1970 season culminated when the Alouettes won the 58th Grey Cup, played on November 28 at Toronto's Exhibition Stadium before a crowd of 32,669. Led by quarterback Sonny Wade (who was named the game's most valuable player, and who would soon become a fan favourite in Montreal—not unlike the status his coach had enjoyed in the 1950s), halfback Moses Denson, receivers Gary Lefebvre and Tom Pullen, along with kicker George Springate, the team defeated the Calgary Stampeders 23–10 for the city's first Grey Cup since 1949, also against the Stamps.

That 1970 victory would herald the beginning of arguably the greatest decade in franchise history. During Berger's tenure as owner, the team played for six Grey Cups and won three (meeting both Alberta teams all of those times, and the Edmonton Eskimos in five of those six games). In 1974, the team changed their colours to match the other Montreal pro sports teams- red, white and blue. They finally moved out of the Autostade and into Olympic Stadium midway through the 1976 season and attendance shot up. In 1977, the Als had a very successful year both on the field and at the box office, winning the Grey Cup at their home field before a Grey Cup-record 68,318 fans (a CFL record that still stands as of 2023). They also averaged 59,595 fans per game at the "Big O" during the regular season, a league record that also still stands.

However, the success ended with Berger's retirement in 1981. He sold the team to

Billy "White Shoes" Johnson. Even with all that talent, the Alouettes suffered on the field, finishing with a dismal 3–13 record while attendance plummeted to under 30,000 per game. However, the East was so weak that year (Hamilton was the only team in the East to finish with a winning record) that they actually made the playoffs, finishing third in the East ahead of the 2–14 Toronto Argonauts
. In the East Semi-Final, they made a fairly good showing against the second-place (and eventual East Division champions) Rough Riders before losing by a final score of 20–16.

This would be the last game that the original Alouettes franchise would play. Skalbania was reported late in 1981 to be selling to oil magnate Pat Bowlen, who would later buy the NFL's Denver Broncos in 1984. Later in 1981, NFL coach George Allen obtained an option to purchase 51% of the club, and was named Alouettes' president. While holding both the option and the post, Allen was surprised by Skalbania arranging a sale of the same controlling stake to Harry Ornest, who would later own the St. Louis Blues and the Toronto Argonauts. Ornest was reluctant to take control of the Alouettes as a result of the team's high level of debt and extensive commitments to high-profile stars. In early April 1982, Allen looked set to take control of the Alouettes. However, Allen left the club in late April after Skalbania was unable to resolve 1981 debts. With the franchise in collapse, Berger tried to force Skalbania to relinquish the team to him as payment for debt. Skalbania returned from a business trip to Hong Kong in late April and was able to regain control of the team. However, Skalbania's highly leveraged business interests collapsed a month later. Unable to meet his obligations, he was forced to return the team to the league on May 13.

Montreal Concordes logo from 1982–1985

Montreal Concordes (1982–1985)

The CFL had anticipated the collapse of the Alouettes, and was well prepared when Skalbania returned the franchise to the league. Among potential suitors for the troubled franchise was Montreal businessman Charles Bronfman, founder and owner of the Alouettes' co-tenants at the Big O, the Montreal Expos. Bronfman had made it clear to league officials that he would not deal with Skalbania, but would be willing to establish a replacement franchise on short notice if the Alouettes ceased operations. On May 14, 1982, a day after the original Alouettes franchise folded, the CFL granted the Montreal franchise rights to Bronfman. However, Skalbania continued to assert ownership of the Montreal Alouettes name, logos and related intellectual property even though he had given up the franchise.

Rather than risk a lawsuit from the notoriously litigious Skalbania, and unwilling to negotiate with him, Bronfman chose to operate his team under another aviation-inspired name, the Concordes. The new name was not only a reference to the then-revolutionary Concorde supersonic passenger jet, but appeared to be an appeal to both anglophones and francophones, Concorde was an Anglo-French joint venture. Unfortunately, the new name angered management at one of Montreal's most prominent corporations, aviation manufacturer Bombardier. After being a prominent sponsor of the Alouettes, Bombardier refused to have anything to do with a football team named for an aircraft built by one of its competitors, the French-based Aérospatiale.

The Concordes inherited the franchise history and records of the 1946–1981 Alouettes. Bronfman retained most of the Alouettes' coaching staff, including recently hired head coach

Johnny Evans
and a few other Skalbania signees to stay in Montreal.

A nine-game losing streak to end the season doomed the 1982 Concordes to a 2–14 record – the worst record in franchise history (percentage points below the 1969 Als). The Concordes featured quarterback

William Hampton
.

The team gradually rebounded on the field over the next three years. The Concordes won five games in 1983. While still well below .500, the East Division was so weak that year (only the eventual Grey Cup champion Argos finished with a winning record) that the Concordes were still in playoff contention on the season's final weekend. The Concordes' final game of the season was at Olympic Stadium against the Tiger-Cats. With Hamilton and Montreal tied at 5–10 for the division's third and final playoff spot, a respectable crowd of 41,157 converged to watch the Concordes play what was effectively a playoff game. These fans left heartbroken after Hamilton kicker Bernie Ruoff made a last minute field goal to tie the game 21–21. Since overtime would not be introduced in the CFL regular season until 1986, the Tiger-Cats won the final Eastern playoff berth on account of a better head-to-head record (having beaten the Concordes earlier in the year).

The team returned to the playoffs in 1984, again doing so in a weak East Division; only the defending champion Argos finished with a winning record. In 1985, they advanced all the way to the East Final. Their East Semifinal win over Ottawa that year was both their only home playoff game and only playoff win under the Concordes banner; 1984 and 1985 were the only playoff appearances for a Montreal football team from 1982 to 1986. However, as in 1984, they made the playoffs in an extremely weak East Division; the Concordes and Ti-Cats both finished with identical 8–8 records, with the Ti-Cats getting the division title by virtue of sweeping the season series. No other team in the division even managed a .500 record.

However, attendance did not keep pace with the team's performance. The Concordes' 1983 season finale against Hamilton was the only game to attract a crowd surpassing even 30,000 under Bronfman's ownership. Moreover, the 1985 East Semifinal was a disaster at the box office due in part to poor weather conditions and haphazard facility preparations. Only 11,372 fans attended what would turn out to be the team's last home game played under the Concordes name.

Re-branding and demise (1986–1987)

After quietly coming to terms with Skalbania, in 1986 the team attempted to embrace its predecessor's history and regenerate flagging fan interest by rebranding itself the "new" Montreal Alouettes. This would not prove to be successful, on or off the field. On the field, the team posted a 4–14 record, missing the playoffs in spite of once again finishing third in the East on account of the new "cross-over rule" the CFL had implemented for the 1986 season. Off the field, financial losses mounted and the team's attendance tumbled to 10,127 a game, including only 9,045 at their final home game (a contest against the BC Lions drew only 5200 fans, the smallest crowd at any CFL game since 1951).

Just before the 1987 season, Carling O'Keefe tore up its deal to serve as the CFL's presenting television sponsor. The collapse of the CFL's television deal proved a death blow for the Alouettes. The franchise had lost at least $15 million under Bronfman's ownership. While Bronfman was far better-financed than Skalbania, he was unwilling to spend millions of dollars underwriting his professional sports holdings indefinitely. Bronfman's overall situation was not helped by the then-emerging news that his other professional sports team, the Expos, were at the centre of a massive collusion scandal that was rocking Major League Baseball. Eventually, Bronfman decided to focus on baseball and made it clear he would not field a football team for the 1987 CFL season unless the Alouettes sold thousands of additional season tickets. Neither the necessary season ticket sales nor a viable ownership group willing to take the franchise off Bronfman's hands materialized.

With the collapse of the league's television deal leaving several other franchises in serious distress, the league was not in a position to take over operating the team. Re-location was not an option either. Although several Canadian cities had expressed interest in acquiring a CFL team (with London, Ontario being briefly considered), even notwithstanding the logistical challenges of moving a team on short notice no prospective city had a stadium that was suitable even for temporary use. At the time, the CFL was lukewarm to the possibility of expanding or re-locating to U.S. markets (the CFL's U.S. expansion experiment did not come until six years later).

The new Alouettes folded on June 24, 1987, just a day before the

Washington Post still announced an ESPN broadcast of an Alouettes–Stampeders game, a game that would never be played. The team did play both of its two preseason games on the road before folding. To balance out the divisions, the easternmost-West Division team, the Winnipeg Blue Bombers
, moved to the East Division to take the Alouettes' place (along with this, the "cross-over rule" for the playoffs was scrapped until 1997).

The CFL held a

, who played two seasons in 1991 and 1992 under American rules.

Baltimore Stallions (1994–1995)

The Baltimore Football Club was granted an expansion franchise for 1994 by the Canadian Football League during their American expansion of the early-mid 1990s. After the NFL's Indianapolis Colts (who had moved from Baltimore in 1983) blocked attempts to name the new team the Baltimore CFL Colts, owner Jim Speros eventually settled on Stallions as a nickname. The Stallions were by far the most successful of the CFL's American teams, garnering strong fan support in the Baltimore area and appearing in the Grey Cup in both its seasons, losing in 1994 and winning in 1995. To date, they are the only American-based team to play for and win the Grey Cup. Only a week before the Stallions won the Grey Cup, Cleveland Browns owner Art Modell announced his intention to relocate his NFL club to Baltimore. Support for the Stallions dried up almost overnight. With no reasonable prospect of successfully competing with an NFL team, and unwilling to have his club effectively reduced to "minor-league" status in Baltimore, Speros decided to move the Stallions elsewhere.[10]

At one point, Speros was very close to moving the team to

Houston, Texas. Although Houston at the time was still home to the NFL's Oilers, fan support for that team had collapsed due their pending relocation to Nashville (to later become the Titans). Speros had reason to believe a CFL team there could repeat the success that had been enjoyed in Baltimore.[10] In addition, a team in Houston would have been natural rivals for the San Antonio Texans, who were still planning to play the 1996 season had at least one other U.S. team survived. On the other hand, the proposed move to Houston was considered in some circles to be little more than a ploy to win concessions from the NFL, which presumably would not have wanted to risk the embarrassment of having one of its teams outdrawn by a team from another league in the same city. The NFL would return to Houston in 2002 in the form of the Texans
.

In the end, under prodding from league commissioner and former Alouettes running back Larry Smith, Speros began talks with Montreal. Smith had been looking for a way to return the CFL to Canada's second-largest market and, at the same time, find a way out of the failing American expansion (which Smith had also presided over). He believed that the defending Grey Cup champions would be a better vehicle for reviving football in Montreal than what would have effectively been an expansion team.[10][11]

At a league meeting on February 2, 1996; Speros formally requested permission to move the Stallions to Montreal. The request was granted, officially ending the CFL's American experiment.[12] However, talks had been so far advanced that at least one Baltimore outlet reported that the Stallions were moving to Montreal in January.[11] According to at least one Canadian outlet, at the same time Speros had already begun deciding whether to retain the Stallions moniker or "revive" the Alouettes.[13] He ultimately chose the latter course, reconstituting his organisation as the third incarnation of the Alouettes. While Speros was able to reclaim the history of the 1946–86 Alouettes/Concordes franchise, he was not allowed to retain the history of the Stallions. As a result, according to official CFL records, Speros is now reckoned as having surrendered the Stallions franchise before "reactivating" the Alouettes franchise. The Alouettes are now retconned as having suspended operations from 1987 to 1995, while the Stallions are officially one of only three modern-era Grey Cup champions to fold (after the Rough Riders and the original Alouettes). The Alouettes, however, do briefly mention the Stallions on their history page.

While all of the Stallions players were released from their contracts, general manager Jim Popp, who followed the team from Baltimore, was able to re-sign many of them. However, as with all the other U.S.-based CFL teams, the Stallions had been exempt from CFL rules that mandated a certain quota of Canadian "non-import" players on team rosters. For this reason, an expansion draft was held to help stock the Alouettes with the required number of Canadian players. Popp hired former Stallions assistant coach Bob Price to be the new head coach of the revived Alouettes. With the help of much of the core of the Stallions, the Alouettes were able to overcome a slow start to finish with their first winning record since 1979. They defeated the Hamilton Tiger-Cats in the East semifinal before being defeated by the Argos 43–7 in the East Final.

In 1997, Speros sold the team to developer and investor

Dave Ritchie
as his successor.

Rebirth of the Montreal Alouettes (1996–1997)

The revived Alouettes franchise played their first two seasons at Olympic Stadium, but attendance in the cavernous domed stadium was very poor at first. The future of the franchise was very much in doubt until a twist of fate revitalized the floundering club. When a scheduled November 1997

Sunday Bloody Sunday
" over the PA system in tribute to the unintended role U2 played in saving the franchise. The team did not completely abandon the Olympic Stadium, and used it for one home game per year, from 2001 to 2009, and playoff games from 2001–2012. The Montreal Alouettes got off to a good start, winning 25 games and losing 11 in their first two seasons, and reaching the East Division Finals both times.

Anthony Calvillo era (1998–2013)