Mouton Cadet

Source: Wikipedia, the free encyclopedia.

Mouton Cadet is the brand name of a popular range of modestly priced, generic Bordeaux wines, considered Bordeaux's most successful brand.[1][2] Created by Baron Philippe de Rothschild, Mouton Cadet wine is produced through the assembly of a variety of grapes, from several Bordeaux region appellations.

History

After the acclaimed vintages of 1928 and 1929, the vintage of 1930 and the following two harvests were dire,[3] and the wine that Baron Philippe de Rothschild felt was not worthy of the Chateau Mouton-Rothschild name was this time named Mouton Cadet.[1] "Cadet" refers to Philippe de Rothschild place as cadet, the youngest son of the family.[1][2]

Initially labeled with the appellation of Pauillac,

Bordeaux AOC classification in 1947, steadily increasing in popularity due to a reputation of consistent quality.[5] In later years the wine relies heavily on grapes sourced from the Entre-Deux-Mers district.[2]

Mouton Cadet was marketed significantly throughout the 1950s and 1960s, placing the brand in the United Kingdom and United States. In the 1970s, a white wine was added to the label, expanding the brand's concept, which resulted in 1975 sales of more than 3 million bottles worldwide.[5]

Philippe de Rothschild died in 1988 and control of the business passed on to his daughter Philippine de Rothschild.

References

  1. ^ a b c Prial, Frank J., The New York Times (February 14, 1996). "Wine Talk: Mouton". The New York Times.{{cite news}}: CS1 maint: multiple names: authors list (link)
  2. ^ a b c winepros.com.au. The Oxford Companion to Wine. "Mouton Cadet". Archived from the original on 2008-08-20.
  3. ISBN 978-1-84000-927-9
    .
  4. ^ winepros.com.au. The Oxford Companion to Wine. "Bordeaux AC". Archived from the original on 2008-08-09.
  5. ^ a b Baron Philippe de Rothschild S.A. "Wines".

External links

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