Mr. Coffee
Parent Newell Brands | | |
| Website | mrcoffee.com | |
|---|---|---|
Mr. Coffee is a registered trademark of
History
In 1973, Marotta convinced former professional baseball player Joe DiMaggio[8] to become an advertising spokesman for the brand. This coffee maker sold more than one million units by April 1974.[9]
A succession of products from 1992 to 1995 — the Potato Perfect, the Mr. Coffee Juicer, Food Dehydrator by Mr. Coffee, Bread maker by Mr. Coffee, and Mrs. Tea Hot Tea Maker — contributed about one-third of Mr. Coffee's total annual sales of $174 million by 1995. The device variation for tea called Mrs. Tea differed from the Mr. Coffee-branded appliance only in detail as the company claims the drip process works equally well for tea as for coffee,[10] although the result is often a darker, samovar type of tea.
In the 1980s, Mr. Coffee endured a leveraged buyout and two significant changes in ownership before being acquired by Health O Meter Products, Inc. (eventually known as Signature Brands USA) in 1994.[11] In 1998, Sunbeam Corporation (eventually known as American Household, Inc.) purchased Signature Brands. In January 2005, Jarden acquired American Household, Inc.[12]
2012 recall
In 2012, more than 600,000 Mr. Coffee Single Cup Brewing System models were voluntarily recalled in the United States and Canada. A malfunction caused the machines to build up steam and potentially spew water and grounds out of the brewing chamber. There were 164 reports of the malfunction made, among which there were 61 injuries including facial and hand burns.[13]
Popular culture
There have been several parodies in popular media, such as in the
References
- ^ "Here’s to Mr. Coffee, Known to Some as Sam", The New York Times, March 21, 2012
- ^ Kim, Susanna (August 4, 2015). "How Mr. Coffee Inventor Convinced Joe DiMaggio to Be Pitchman". ABC News. Retrieved June 1, 2023.
- ^ About Mr. Coffee Archived 2011-09-24 at the Wayback Machine at MrCoffee.com
- ^ "Replacement Carafe Net: History of Mr. Coffee Coffeemakers". replacementcarafe.net.
- ^ NAS hires engineers at TheGreatWorkPlace.com
- ^ "North American Systems, Inc.". The Encyclopedia of Cleveland History. Case Western Reserve University. 20 June 1997. Retrieved 29 May 2012.
- ^ Mr. Coffee History Archived 2011-10-17 at the Wayback Machine at MrCoffee.com
- ^ "Mr. Coffee and Joltin' Joe DiMaggio". NPR.org. 29 October 2005. Retrieved 15 August 2015.
- ^ "A History Of The Mr Coffee Brand – TheCommonsCafe". Retrieved 2023-02-06.
- ^ Mrs. Tea Introduction Archived 2011-10-17 at the Wayback Machine at MrCoffee.com
- ^ Detailed Company History at answers.com
- ^ Jarden acquisitions at JardenCS.com
- ^ Barnett, Jim (31 August 2012). "Voluntary recall of 600,000 coffeemakers due to burn risk". CNN. Retrieved 1 September 2012.
- ^ DiManna, Aaron (2021-01-22). "Will We Ever See a Real Mr. Fusion?". The News Wheel. Retrieved 2022-06-16.
Further reading
- Shrum, Rebecca K. (2012). "Selling Mr. Coffee: Design, Gender, and the Branding of a Kitchen Appliance". Winterthur Portfolio. 46 (4). University of Chicago Press: 271–298. S2CID 161580186.