MrBeast
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Born | James Stephen Donaldson May 7, 1998 Wichita, Kansas, U.S. | ||||||||||||||||||
Origin | Greenville, North Carolina, U.S.[1] | ||||||||||||||||||
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Education | Greenville Christian Academy | ||||||||||||||||||
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Website | mrbeast | ||||||||||||||||||
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Years active | 2012–present | ||||||||||||||||||
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Last updated: April 21, 2024 |
James Stephen "Jimmy" Donaldson[b] (born May 7, 1998), better known by his online alias MrBeast, is an American YouTuber, online personality, entrepreneur, and philanthropist. He is known for his fast-paced and high-production videos, which feature elaborate challenges and large giveaways.[13] With over 250 million subscribers, he is the most-subscribed individual on YouTube and the second-most-subscribed channel overall.
Donaldson grew up in Greenville, North Carolina. He began posting videos to YouTube in early 2012, at the age of 13,[14] under the handle MrBeast6000. His early content ranged from Let's Plays to "videos estimating the wealth of other YouTubers".[15] He went viral in 2017 after his "counting to 100,000" video earned tens of thousands of views in just a few days, and he has become increasingly popular ever since, with most of his videos gaining tens of millions of views.[15] His videos became increasingly grand and extravagant.[16] Once his channel took off, Donaldson hired some of his childhood friends to co-run the brand. As of 2023, the MrBeast team is made up of over 250 people, including Donaldson himself.[17] Other than MrBeast, Donaldson runs the YouTube channels Beast Reacts, MrBeast Gaming, MrBeast 2 (formerly MrBeast Shorts)[18] and the philanthropy channel Beast Philanthropy.[19][20] He formerly ran MrBeast 3 (initially MrBeast 2), which is now inactive.[21][22]
Donaldson is the founder of MrBeast Burger, Feastables, and also a co-creator of Team Trees, a fundraiser for the Arbor Day Foundation that has raised over $23 million for its campaigns.[23][24] He also co-founded Team Seas, a fundraiser for Ocean Conservancy and The Ocean Cleanup that has raised over $30 million.[25] Donaldson won the Creator of the Year award four years in a row at the Streamy Awards in 2020, 2021, 2022, and 2023; he also won the Favorite Male Creator award twice at the Nickelodeon Kids' Choice Awards in 2022 and 2023. In 2023, Time named him as one of the world's 100 most influential people.[26] He has ranked on the Forbes list for the highest paid YouTube creator in 2022[27] and has an estimated net worth of $500 million.[28]
Early life
James Stephen Donaldson
YouTube career
Early viral attempts (2012–2017)
Donaldson uploaded his first YouTube video in February 2012, at the age of 13, under the name of "MrBeast6000".[38] His early content ranged from Let's Plays, mainly focused on Minecraft and Call of Duty: Black Ops II,[38] videos estimating the wealth of other YouTubers,[39] videos that offered tips to upcoming YouTube creators and commentary on YouTube drama. Donaldson appeared infrequently in these videos.[38]
In 2015 and 2016, Donaldson began to gain popularity with his "Worst Intros on YouTube" series poking fun at YouTube video introductions.[38] By mid-2016, Donaldson had around 30,000 subscribers. In fall 2016, Donaldson dropped out of East Carolina University to pursue a full-time career as a YouTuber.[15][39] His mother did not approve of this and made him move out of the family home.[34]
As his channel grew, Donaldson hired four childhood friends – Ava "Kris" Tyson (born Chris Tyson), Chandler Hallow, Garrett Ronalds and Jake Franklin – to contribute to his channel.[34] Franklin left the crew in 2020. Afterwards, Karl Jacobs, previously a cameraman, was promoted to take his place.[40][41][42]
Rise to fame (2017–2020)
In January 2017, Jimmy Donaldson published an almost day-long video of himself counting to 100,000, which became his breakthrough viral video.[16] The ordeal took him 40 hours, with some parts sped up to "keep it under 24 hours."[43] Donaldson gained popularity during this period with stunts, such as attempting to break glass using a hundred megaphones, watching paint dry for an hour,[35] attempting to stay underwater for 24 hours, which ended up failing due to health issues, and an unsuccessful attempt to spin a fidget spinner for a day.[44] By 2018, Donaldson had given out $1 million through his outlandish stunts, which earned him the title of "YouTube's biggest philanthropist".[34]
During the PewDiePie vs T-Series rivalry in 2018, a competition to become the most-subscribed channel on YouTube, Donaldson bought billboards and numerous television and radio advertisements to help PewDiePie gain more subscribers than T-Series.[45][46] During Super Bowl LIII, he bought multiple seats for himself and his team, whose shirts spelled out "Sub 2 PewDiePie."[47][48]
In March 2019, Donaldson organized and filmed a real-life battle royale competition in Los Angeles with a prize of $200,000 (two games were played, making game earnings of $100,000 for each game) in collaboration with Apex Legends.[49] The event and prize pool was sponsored by Apex Legends publisher Electronic Arts.[50]
Donaldson was accused of using counterfeit money in his video titled "I Opened A FREE BANK", published on November 23, 2019.[34] He later explained that he used fake money to avoid participant safety concerns and that participants received real checks after the shoot.[34]
In April 2020, Donaldson created a
Mainstream success (2021–present)
On January 1, 2021, Donaldson released the video "Youtube Rewind 2020, Thank God It's Over".[54] In Donaldson's video, he explains that he had always believed that YouTubers "should get more say in Rewind", and with this in mind, he decided to call "hundreds of YouTubers".[54] At the end of the video, Donaldson gives a shout-out to PewDiePie, citing him and his 2018 Rewind as the inspiration for Donaldson's Rewind.[54] A month later, Donaldson signed a Facebook and Snapchat content distribution deal with Jellysmack.[55][56]
During a Clubhouse room in February 2021, Donaldson booted entrepreneur Farokh Sarmad after he allegedly said he could not pronounce his name, a move that Sarmad later said was racist. Sarmad's claims were questioned and denied by other Clubhouse users, who were present at the call who argued against Sarmad's claims, claiming that Donaldson removed him along with others to make room for women to be more inclusive.[57][58]
In November 2021, Donaldson uploaded "$456,000 Squid Game in Real Life!", a recreation of the survival drama streaming television series Squid Game in real life. The video had 456 people compete for a $456,000 cash prize.[59] The video was one of the most-watched YouTube videos of 2021, receiving over 130 million views within a week.[60] A review of the video in Vice argued that it "badly misunderstood the anti-capitalist message of Squid Game".[61] Despite this, Squid Game creator Hwang Dong-hyuk has reacted positively to recreations and parodies of the series.[62]
In December 2021, Donaldson created a third influencer tournament featuring 15 competitors with a grand prize of $1,000,000.[63][64][65] In January 2022, Forbes ranked Donaldson as YouTube's highest-earning creator, earning an estimated $54 million in 2021. Forbes stated that his income in 2021 would have placed him 40th in the 2020 Forbes Celebrity 100, earning as much money as Vin Diesel and Lewis Hamilton did in 2020.[66][67]
On July 28, 2022, Donaldson surpassed 100 million subscribers on his main channel, making him the fifth channel and the second individual YouTuber to achieve the milestone.[68][69] On November 17, 2022, Donaldson achieved the Guinness World Record of "Most Subscribers for an Individual Male on YouTube" with his MrBeast channel at 112,193,139 subscribers.[70] The previous record holder, PewDiePie, had held the record as the most subscribed YouTuber for almost ten years.[71] Donaldson achieved one billion video views over a period of 30 days on his main YouTube channel in November 2022.[72] On October 15, 2023, Donaldson surpassed 200 million subscribers.[73] His YouTube Shorts video "Would You Fly to Paris for a Baguette?" is the most watched video on his main YouTube channel, having more than 1 billion views and 40 million likes as of January 2024.[74]
YouTube content
Early in his career, Donaldson's content usually consisted of
Donaldson's videos leverage YouTube's
Donaldson's funding for these videos mainly come from
As of 2023, Donaldson employs over 250 people. They include writers, editors, and producers.
Other ventures
Finger on the App
In June 2020, Donaldson, in collaboration with Brooklyn-based art collective MSCHF, released a one-time multiplayer mobile game titled Finger on the App. In the game, players touch their phone screen and the last person to remove their finger from the screen wins $25,000.[86] In the end, four people ended up winning $20,000 each after keeping their finger on the app for over 70 hours.[87] The game was reportedly so successful that a sequel titled Finger on the App 2 was planned to originally launch in December 2020. The game was postponed to February, and then further delayed to March 2021 due to a flood of downloads, causing the game to crash and requiring the game's developers to upgrade their servers. This time, the game featured a grand prize of $100,000.[88] The winner kept their finger on the phone screen for around 51 hours. The second-place finisher also received a prize of $20,000.[89]
MrBeast Burger
Will Hyde, a producer for the MrBeast channel, announced in a November 2020 article with The Wake Weekly that Donaldson would launch a virtual restaurant called MrBeast Burger in December 2020. Hyde said his team worked with Virtual Dining Concepts during the development of the restaurant concept. He said that MrBeast Burger will sell franchise rights to serve the burgers to restaurants across the U.S. and customers will be able to order the burgers via online delivery services.[90]
In August 2022, Donaldson announced that he would bring a MrBeast Burger shop to the American Dream Mall in East Rutherford, New Jersey, near New York City, to be the location of his first U.S. restaurant. The restaurant opened on September 4, 2022.[91]
On June 17, 2023, Donaldson expressed wishes to shut down MrBeast Burger due to fears that quality cannot be guaranteed, saying he regrets signing "a bad deal" with Virtual Dining Concepts, LLC, but said the company "won't let me stop even though it's terrible for my brand."[92][93][94] On July 31, 2023, Donaldson sued Virtual Dining Concepts to end their partnership, alleging that the company damaged his reputation by prioritizing the expansion of the MrBeast Burger brand over food quality. Donaldson also claimed he received no payment from the partnership.[95][96] Virtual Dining Concepts disputed the claims, stating Donaldson had grown his reputation due to the MrBeast Burger brand, and accused Donaldson of attempting a new deal for personal gain and resorting to "bullying" when rejected.[97]
Feastables
In January 2022, Donaldson announced the creation of a new food company called Feastables, which launched with its own brand of chocolate bars called "MrBeast Bars". At launch they offered three flavors of bars: original, almond and quinoa crunch. The launch corresponded with a sweepstakes with over $1 million in prizes, including ten grand prize winners who would receive a chance to compete for a chocolate factory in a future video, emulating Charlie and the Chocolate Factory.[98] The video, released in June 2022, contained a series of elimination challenges where the winner won the choice of the chocolate factory or a $500,000 cash prize. Michelin Star chef Gordon Ramsay featured as a judge in the final challenge of the video and ultimately decided who won the cash prize.[99][100] Feastables reportedly made $10 million in its first few months of operation.[101]
On March 3, 2023, Donaldson asked fans on Twitter to "clean up the presentation" of Feastables displays on store shelves, and suggested that they obscure competing products. Feastables offered fans entry into a $5,000 raffle if they provided proof of their assistance. The tweets drew criticism and accusations that Feastables was exploiting fans for unpaid labor.[102][103]
On October 2, 2023, Feastables signed a partnership with the Charlotte Hornets to include MrBeast's insignia on their jerseys.[104][105]
Investments and partnerships
Donaldson is an investor in the tech startup Backbone, which produces the Backbone One, a controller that makes smartphones appear more similar to Nintendo Switch controllers, and the Backbone app, a content creation and social tools app for its users.[106][107]
In March 2021, Donaldson partnered with Creative Juice financial network to introduce Juice Funds, a $2 million investment fund for content creators.[108][84]
In April 2021, Donaldson became a long-term investor and partner of
In November 2022, Donaldson partnered with East Carolina University to create a course centered around YouTube content creation.[111][112]
In May 2023, Donaldson featured as a judge on Gordon Ramsay's Food Stars show.[113]
FAST Channel
In 2023, a free ad-supported streaming television network named Mr. Beast that only shows previously released MrBeast YouTube videos began airing on the Roku Channel service.[114]
Philanthropy
Team Trees
On October 25, 2019, Donaldson and former
On December 19 of that year, the $20 million goal was surpassed.
Beast Philanthropy
On September 17, 2020, the YouTube channel Beast Philanthropy was created.[125] On the channel's first video, Donaldson announced the charity and food bank and named Darren Margolias, who had appeared in previous videos, as executive director.[21][126] According to the channel description, 100% of its advertising revenue, brand deals and merchandise sales are donated to charity.[16][125]
Notable initiatives by Beast Philanthropy include giving away 10,000 turkeys to his hometown Greenville,[123][124] donating 20,000 shoes to children in Africa,[127] building 100 wells in Africa for villages with limited access to clean water,[128] and gifting $300,000 worth of technology to various schools.[129]
Team Seas
On October 29, 2021, Donaldson and Rober organized another collaborative challenge event on YouTube titled #TeamSeas. The goal of this project was to raise $30 million for the
Personal life
Donaldson describes himself as an introvert. Donaldson admits to having difficulty maintaining a social life due to his obsession with YouTube and his intense work ethic. Donaldson's mother, Sue, attributes his withdrawn lifestyle to their frequent relocations and his struggles with Crohn's disease.[133]
Donaldson dated Maddy Spidell, a YouTuber, from 2019 to 2022. He has been dating Thea Booysen, a gaming streamer, since 2022.[134][135]
In June 2023, Donaldson stated that he was invited to go on a tourist expedition to view the wreck of the Titanic in the OceanGate submersible Titan but declined the offer.[136] The submersible later imploded in the Atlantic Ocean, killing all five aboard.[137]
Personal views
In an April 2022 interview with
In October 2018,
After Kris (then Chris) Tyson, Donaldson's childhood friend and employee, acknowledged in April 2023 that she was receiving
Donaldson considers himself apolitical because he wants to avoid alienating his audience, which would interfere with his goal of charity.[133] On a podcast in September 2022, Donaldson commented that he would consider a run for President of the United States "in like 20 years", adding that the U.S. is "due for younger presidents".[146][147]
Public image and influence
Donaldson is one of the most well-liked YouTubers on the platform. A poll from
However, some critics have questioned Donaldson's motives and ethics. Users on social media accused Donaldson of exploiting poverty for views and deemed his content "charity porn".[152][153][154] His philanthropy has been criticized for not addressing the root causes of inequity in society.[155] In response, Donaldson claimed that he does not profit from Beast Philanthropy or its videos and that all revenue goes towards charity. He also stressed the importance of the government's role in solving systemic issues.[156][157]
According to Charissa Cheong of Insider, Donaldson becoming the most-subscribed YouTuber marks a shift in YouTube content away from traditional
Filmography
Year | Title | Role | Notes | Ref. |
---|---|---|---|---|
2023 | Teenage Mutant Ninja Turtles: Mutant Mayhem | Times Square Bystander (voice) | [163] | |
Under the Boardwalk | Hot Sauce Crab (voice) | |||
2024 | The Sidemen Story | Himself | Documentary | [164] |
Kung Fu Panda 4 | Panda Pig (voice) | [165] |
Awards and nominations
Year | Ceremony | Category | Result | Ref. |
---|---|---|---|---|
2019 | 9th Streamy Awards | Breakout Creator | Won | [166] |
Ensemble Cast | Nominated | |||
Creator of the Year | Nominated | |||
2020 | 12th Annual Shorty Awards
|
YouTuber of the Year | Won | |
10th Streamy Awards | Creator of the Year | Won | [167][168] | |
Live Special | Won | |||
Social Good: Creator | Won | |||
Social Good: Nonprofit or NGO | Won | |||
2021 | 2021 Kids' Choice Awards | Favorite Male Social Star | Nominated | [169] |
11th Streamy Awards | Creator of the Year | Won | [170] | |
Forbes 30 Under 30 | Social Media | Included | [171] | |
2022 | 2022 Kids' Choice Awards | Favorite Male Creator | Won | [172] |
12th Streamy Awards | Creator of the Year | Won | [173][174] | |
Collaboration | Nominated | |||
Social Good: Creator[e] | Won | |||
Creator Product | Nominated | |||
Editing | Nominated | |||
Brand Engagement[e] | Won | |||
Social Impact Campaign[e] | Nominated | |||
2023 | 2023 Kids' Choice Awards | Favorite Male Creator | Won | [175] |
13th Streamy Awards | Creator of the Year | Won | [176] | |
Collaboration | Won | |||
Creator Product | Nominated | |||
Brand Engagement | Nominated |
World records
Publication | Year | World record | Record holder | Ref. |
---|---|---|---|---|
Guinness World Records | 2021 | Highest-earning YouTube contributor (current) | MrBeast | [177] |
2022 | Largest vegetarian burger | [178] | ||
Most subscribers for an individual male on YouTube | Jimmy Donaldson | [179] | ||
2023 | First person to reach 1 million followers on Threads
|
MrBeast | [180] |
See also
Notes
- ^ Only the six main channels are included: MrBeast, MrBeast Gaming, Beast Reacts, MrBeast 2 (formerly MrBeast Shorts), Beast Philanthropy and MrBeast 3 (formerly MrBeast 2).
- ^ a b Sources conflict on the spelling of Donaldson's middle name. Some spell it "Steven",[7][8][9] while others spell it "Stephen".[10] Donaldson's business filing lists his legal name as "James Stephen Donaldson".[11] In October 2022, one of Donaldson's staff members stated Donaldson's full name was "James Stephen Donaldson".[12]
- ^ Examples of each genre:[75]
- Stunt: "Microwaving a microwave", "I counted to 100,000"
- Junklord: "I built a giant house using only Legos", "I ate $100,000 golden ice cream"
- Giveaway: "Extreme $500,000 game of tag", "Giving a random homeless man $10,000"
- ^ At the time of this quote, Tyson was still using the forename Chris and did not have a pronoun preference.[142]
- ^ a b c As Team Seas
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