Murray Klein

Murray Klein (March 25, 1923 – December 6, 2007) was a

merchandise.^[1]

Early life

Klein, whose birthname was Mordecai Klein, was born in 1923 in a

Nazi invasion of the Soviet Union. His parents and five siblings, were captured and killed in Nazi concentration camps during World War II.^[2]

Klein was later sent to a Soviet

guerrilla movement active in the Middle East.^[1] He helped smuggle arms to the part of Palestine which later became known as Israel during his time as a member of Irgun.^[1]

Klein was captured and held as a

film studios in Rome in 1945.^[2] He set up a successful bread business while living at the camp.^[2] Klein remained at the camp at Cinecittà for five years before emigrating to New York City in 1950.^[1]

Zabar's

Murray Klein was first hired by Zabar's as a stock clerk and floor sweeper in 1953.^[2] The business had been founded by Louis Zabar, whose family was also Ukrainian Jewish, during the 1930s.

Klein had an unpredictable relationship with the Zabar family during the 1950s.

litigation.^[2] However, Klein returned to Zabar's in 1960, this time in a full partnership with the Zabar family.^[1] Zabar's, which had been a chain of stores, had been reduced to the single flagship store at West 80th Street and Broadway on the Upper West Side by this time.^[1]

Klein, who was in charge of pricing and speciality products, oversaw much of the recovery and expansion of Zabar's over the next couple of decades. He continued to sell Zabar's famous lines of

clientele.^[2] However, Klein also actively broadened Zabar's product offerings to appeal to Manhattanites who were increasingly looking for more sophisticated foods as part of the so-called "food revolution".^[2]

Klein often initially sold these new

white truffles, at a loss in order to attract new customers.^[1] This was, perhaps, one of the first major instances that the concept of loss leader was introduced into the gourmet food market.^[1]

Klein also began selling

kitchen utensils and other food instruments, from the store's ceiling, all of which Zabar's offered for sale.^[1]

Perhaps most importantly, however, Zabar's, under Klein's guidance and introduction, became one of the first stores in the industry to begin selling high quality, luxury foods, such as

luxury products.^[1]

By the mid-1970s Zabar's had gained not only fame within New York City, but had also developed a national following, with much of the credit for Zabar's popularity and success going to Klein.[1]

"Caviar Wars": Zabar's vs. Macy's

Klein was notoriously

chocolate bars, before Klein and Macy's began battling each other over the cost of Beluga caviar as the holiday season crept closer.^[1] The ensuing price battle was dubbed the "Beluga caviar war" by the New York City media.^[2] Macy's initially went after Zabar's by placing a 14-ounce box of Beluga caviar on sale for US$149.^[1] Klein quickly, and happily, lowered Zabar's own price of the Beluga roe in order to undercut Macy's sales, which forced Macy's to lower its own cost to US$129, which was considered a bargain in the caviar market.^[2] Not to be outdone, Klein again lowered the Beluga price to just US$119 for a 14oz box and sold the product at a loss rather than lose to Macy's.^[2] He correctly anticipated that the ensuing positive publicity and public relations for Zabar's over the dispute would more than make up for the negative loss of selling the caviar for such a low price.^[2] Thus Klein was able to beat Macy's in terms of sales and public relations.^[2]

Klein clearly enjoyed the dispute with Macy's, especially its free publicity for Zabar's. He told the New York Times at the time of 1983 price battle, "Blood will run in the streets."^[1]

Retirement

Murray Klein officially retired from Zabar's in 1994, reportedly as a millionaire.^[2] At the time of his retirement, Zabar's was making over $40 million in sales per year.^[2] Still, there was a dispute between Klein and Saul and Stanley Zabar over the financial terms of Klein's retirement, which even led to one lawsuit, before the conflict was ended.^[1] Klein and the Zabar brothers, Saul and Stanley, had worked closely at Zabar's for decades, though the relationship between the partners (Klein and the Zabars) could be complicated and confrontational at times.^[1]

Death

Klein died in Manhattan of lung cancer on December 6, 2007, at the age of 84.^[1] He was survived by his wife, Edith and his son Dr. Roger Klein, and daughter Deborah Himmelfarb and six grandchildren.^[2]

Despite their sometimes turbulent relationship, Stanley Zabar praised Klein saying, "What Murray brought was the conviction that the whole world must know about Zabar’s."^[1]

References

^
New York Times
. Retrieved 2008-02-03.
^ ^a ^b ^c ^d ^e ^f ^g ^h ⁱ ^j ^k ^l ^m ⁿ ^o ^p ^q ^r ^s ^t ^u ^v ^w ^x "Murray Klein, Manhattan deli owner who gave Americans a taste for quality foods". The Times. 2008-01-17. Retrieved 2008-02-03.

External links

Zabar's
Murray Klein, Who Helped Build Zabar’s Into Food Destination, Dies at 84 , obituary in the New York Times
Murray Klein, Manhattan deli owner who gave Americans a taste for quality foods, obituary in The Times (London)

[nyt-1] 
New York Times
. Retrieved 2008-02-03.

[t-2] ^ ^a ^b ^c ^d ^e ^f ^g ^h ⁱ ^j ^k ^l ^m ⁿ ^o ^p ^q ^r ^s ^t ^u ^v ^w ^x "Murray Klein, Manhattan deli owner who gave Americans a taste for quality foods". The Times. 2008-01-17. Retrieved 2008-02-03.

[1]

[2]