My Drive Thru

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"My Drive Thru"
Santi White
  • Pharrell Williams
    • Producer(s)The Neptunes
    Julian Casablancas singles chronology
    "My Drive Thru"
    (2008)     		"11th Dimension"
    (2009)
    Santigold singles chronology
    "L.E.S. Artistes"
    (2008)     		"My Drive Thru"
    (2008)     		"
    Lights Out
    "
    (2008)
    Pharrell
    singles chronology
    "I Know"
    (2008)     		"My Drive Thru"
    (2008)     		"Zock On!"
    (2008)

    "My Drive Thru" is a collaborative single by

    Converse's centennial
    and was released in June 2008.

    Background

    Various media outlets reported in May 2008 that Casablancas, Santigold (Santi White) and Williams had teamed up to create the song for Converse's centennial "Three Artists, One Song" campaign.

    Gigwise.com that Casablancas and White recorded "My Drive Thru" separately, "so it ends up being just this weird long song with sort of everybody with lots of their own personalities separate."[2] Williams worked with Casablancas and White individually in Miami, New York City and Los Angeles.[3] Santogold described the song as "such a Pharrell track."[2] White continued that she wasn't worried about the song being for a brand. "It's like one of the main ways to get our music heard now, and so it's stupid for artists to shy away from that."[1]

    Williams, who appears on and produced the song, spoke of the collaboration:[4]

    I've always wanted to work with Julian and I'm a big fan of The Strokes. Santigold is super-talented and she cares about music so much that it's not just about sound, it's a visual aesthetic. Working together on original music that crossed all of our inspirations was completely refreshing and I love the track.

    Release and reception

    "My Drive Thru" was made available as a free

    Converse website. The track received thousands of daily downloads, according to Converse.[3]

    Pitchfork Media felt that "the beat should get your shoes tapping, but it doesn't sound like an example of artists taking the corporate dollar to make something they couldn't profitably do on their own."[9]

    Music video

    A music video was created for a two-and-a-half-minute version of "My Drive Thru", directed by

    MySpace and MTV on July 9, 2008.[10] According to reports, it was one of the top ten shared videos in its first day of release, with over 750,000 streams.[11] The music video was shortened into 30-second and 60-second cinema and television advertisements which debuted on July 14, 2008.[3]

    Trivia

    The

    Andre 3000 of Outkast
    .

    In popular culture

    "My Drive Thru" was featured in one episode of CSI: Miami

    References

    1. ^
      IPC Media. May 1, 2008. Archived from the original
      on May 17, 2008. Retrieved July 14, 2008.
    2. ^
      Gigwise.com
      . Retrieved July 14, 2008.
    3. ^
      Nielsen Company. Archived from the original
      on October 6, 2008. Retrieved July 14, 2008.
    4. Xfm. June 1, 2008. Archived from the original
      on August 13, 2008. Retrieved July 14, 2008.
    5. News International
      . Retrieved July 14, 2008.
    6. ^ Julia Askenase (June 1, 2008). "Converse kicks united Pharrell, Santogold, Julian Casablancas". Paste. Paste Media Group. Retrieved July 14, 2008.
    7. ^ "Santogold, Julian Casablancas & Pharrell – "My Drive Thru"". Stereogum. June 9, 2008. Retrieved July 14, 2008.
    8. Gigwise.com. Archived from the original
      on November 22, 2008. Retrieved July 14, 2008.
    9. Pitchfork Media. Archived from the original
      on July 14, 2008. Retrieved July 14, 2008.
    10. ^ Douglas Quenqua (July 1, 2008). "Converse gets creative online". clickZ. Incisive Media. Archived from the original on July 18, 2008. Retrieved July 16, 2008.
    11. ^ "Converse launches new advertising campaign built around the hit summer track My Drive Thru". Business Wire. July 1, 2008. Retrieved July 16, 2008.

    External links

    Retrieved from "https://en.wikipedia.org/w/index.php?title=My_Drive_Thru&oldid=1200423126"