My Moment (Rebecca Black song)
"My Moment" | ||||
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bubblegum pop | ||||
Length | 3:25 | |||
Label | RB Records | |||
Songwriter(s) | Brandon Hamilton, Quinton Tolbert | |||
Producer(s) | Brandon Hamilton, Quinton Tolbert, Charlton Pettus | |||
Rebecca Black singles chronology | ||||
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Music video | ||||
"My Moment" on YouTube |
"My Moment" is a song by American recording artist
"My Moment" received mostly negative reviews from
Background
Rebecca Black became famous in early 2011 for her song "Friday" and its viral music video, whose reception was heavily negative from commentators and YouTube users.[1] Black said that, after "Friday", she needed "to find the perfect song that kind of tells off the haters a little bit but still shows that [she is] a serious artist."[2] "My Moment" was written and produced by Brandon "Blue" Hamilton and Quinton Tolbert, and co-produced by Charlton Pettus.[3] The single release was first announced on July 11, 2011.[3] Two days later, Black unveiled the single's artwork through her Twitter account.[4] On July 18, the accompanying music video was uploaded on Black's YouTube channel,[5] while the single was released digitally on the iTunes Store on July 19.[6]
Composition
"My Moment" is a self-empowerment song that lasts for three minutes and twenty-five seconds. According to Jocelyn Vena of MTV, the song "is addressing all those haters who didn't necessarily get her last viral smash, "Friday".[7] Black starts singing the lyrics "Weren't you the one who said that I would be nothing? / Well, I'm about to prove you wrong / I'm not the only one who believes in something / My one wish is about to come true."[7] As the song goes, Black addresses her negative reception even more, singing, "Haters, said I'll see you later/Can't talk to you right now/I'm getting my paper".[8] "My Moment" features a simple mid-tempo melody with a prominent uses of garish keyboards on its background.[9][10] Uses of pitch-correcting software Auto-Tune on Black's vocals were also noticed.[11]
Critical reception
Tanner Stransky of
The song was compared to Radio Disney songs and the music of Justin Bieber.[11][16] While Chen called it "inoffensive" and "mildly catchy",[16] other reviewers were less sympathetic. Jenni Dunning, of the Toronto Star, said that while "you might find it possible to listen to the whole song without flinching as much at her nasally voice [...] that doesn’t make it good."[17] Daniel Kreps, of Yahoo! Music, was even more critical, saying that nobody could like "My Moment", not even ironically.[11]
Music video
The music video, directed by Morgan Lawley,
Black has stated that her favorite part of making the video was the dancing; she used to be a dancer and is a regular watcher of So You Think You Can Dance.[19] In less than twenty-four hours after its release, the video had already attracted one million views on YouTube.[20] Nicole James of MTV said that, in the music video, Black is "definitely a little sassier than the "Friday" singer we once knew",[21] while Mike Hale of The New York Times noted that "a lot of people will rip “My Moment” for its relentless self-celebration."[14]
Credits and personnel
Credits for "My Moment" adapted from MTV and CNN.[3][18]
- Rebecca Black – lead vocals, backing vocals
- Brandon "Blue" Hamilton – songwriting, production
- Quinton Tolbert – songwriting, production
- Charlton Pettus – production
References
- ^ Steve Holden (March 21, 2011). "Rebecca Black: Friday YouTube comments 'made me cry'". Newsbeat. BBC. Retrieved May 17, 2013.
- ^ "Rebecca Black on new single, "My Moment"". CBS News. CBS Broadcasting Inc. July 19, 2011. Retrieved July 19, 2011.
- ^ MTV Networks. Retrieved July 19, 2011.
- ^ Talarico, Brittany (July 13, 2011). "Rebecca Black Reveals "My Moment" Cover Art!". OK! Magazine. Northern & Shell. Archived from the original on July 16, 2011. Retrieved July 13, 2011.
- ^ RB Records. Retrieved July 19, 2011.
- ^ "My Moment - Single by Rebecca Black". iTunes Store. Apple Inc. July 19, 2011. Retrieved July 19, 2011.
- ^ MTV Networks. Retrieved July 19, 2011.
- News Corporation. July 19, 2011. Archived from the originalon July 19, 2011. Retrieved July 19, 2011.
- ^ a b Lipshutz, Jason (July 18, 2011). "Rebecca Black Returns with 'My Moment' Video: Watch". Billboard. Prometheus Global Media. Retrieved July 19, 2011.
- 3 News. Media Works. Archived from the originalon September 28, 2013. Retrieved July 19, 2011.
- ^ a b c Kreps, Daniel (July 18, 2011). "Nobody Can Even Ironically Like Rebecca Black's 'My Moment'". Yahoo! Music. Yahoo!. Retrieved July 19, 2011.
- ^ Time, Inc. Retrieved July 19, 2011.
- ^ Woo, Michelle (July 18, 2011). "Rebecca Black Debuts Her New Single, "My Moment"". OC Weekly. Village Voice Media. Archived from the original on July 22, 2011. Retrieved July 19, 2011.
- ^ a b Hale, Mike (July 18, 2011). "Watchlist: Rebecca Black's New Music Video". The New York Times. Retrieved July 19, 2011.
- The Huffington Post. July 18, 2011. Retrieved July 19, 2011.
- ^ a b c Chen, Adrian (July 18, 2011). "Rebecca Black's New Single Is Here". Gawker. Gawker Media. Retrieved July 19, 2011.
- Star Media Group. Retrieved July 19, 2011.
- ^ CNN Entertainment. Retrieved September 28, 2011.
- ^ RB Records. Retrieved from July 22, 2011.
- ^ Black, Rebecca (July 29, 2011). "1 million views on #MyMoment already?! It hasn't even been up for 24 hours!!!" on Twitter (tweet). Retrieved May 22, 2013.
- MTV Networks. Retrieved July 19, 2011.
External links