Mysore Sandal Soap

Source: Wikipedia, the free encyclopedia.

Mysore Sandal Soap is a brand of

Indian cricketer was selected as the first brand ambassador of the Mysore Sandal Soap.[4]

History

An advertisement for Mysore Sandal Soap in English magazine Justice published in Madras Presidency (August 30, 1937)

In the early 20th century, the

talcum powder, and detergents, apart from soaps
.

Business

As of March 2006, the Mysore Sandal Soap held a 6500-tonne share among the 450,000 tonnes of soap produced and marketed annually in India.

M. S. Dhoni was selected as the first brand ambassador of the Mysore Sandal Soap. Other marketing strategies being employed to market this soap include a scheme where the distributors who meet the targeted sales could enter a drawing where they could win silver or gold coins. About 85% of the sales of this soap are from the South Indian states of Karnataka, Andhra Pradesh, and Tamil Nadu. Most users of this soap are above 40 years of age, and it has yet to gain more acceptance by the youth in India. Apart from the regular, Mysore Sandal Soap, KSDL has also introduced the Mysore Sandal baby soap to target this share of the market. However, KSDL is facing issues such as shortage of sandalwood, which has resulted in the company using only 25% of the manufacturing capacity of its factory and leading to reduced production. The main reason for this is the depletion
of sandalwood reserves in Karnataka.

To overcome this, KSDL has also started procuring sandalwood by bidding in the open market, and is also considering importing the wood from other countries.[1] The absence of a sustained sandalwood regeneration program has a taken a big toll on sandalwood reserves in Karnataka. This is a great irony in a state that once set up factories to use up its excessive reserves and wears two geographical indication tags on its sleeve on account of its historic association with the precious wood.

The company celebrated its centennial on 10 May 2016. It planned a celebration to commemorate the year, and included plans to introduce a Mysore Sandal Centennial Soap to mark the occasion. Karnataka Soaps had an event on 10 May 2016 to commemorate the 100th year.

The makers of Mysore Sandal Soap launched on 4 November 2017, a new basket of soaps with brand name Mysoap in variants of Rose Milk Cream, Jasmine Milk Cream, Orange Lime, Cologne Lavender, and Fruity Floral. Each variety is exclusively packaged depicting ethnic Indian woman in traditional looks. The soap weighs 100 g.

See also

References

  1. ^ a b c d Bageshree S. (28 October 2006). "Scent of the region". The Hindu. Chennai, India. Archived from the original on 1 October 2007. Retrieved 31 July 2007.
  2. ^ a b c d "Profile". Online webpage of the Karnataka Soaps and Detergents Limited. Archived from the original on 16 July 2007. Retrieved 31 July 2007.
  3. ^ P. Manoj (5 March 2006). "GI certificate for Mysore Sandal Soap". The Hindu. Chennai, India. Archived from the original on 1 October 2007. Retrieved 31 July 2007.
  4. ^ a b Madhumathi D. S. "A whiff of cricket". Online Edition of The Hindu Business Line, dated 2006-03-30. The Hindu Business Line. Retrieved 31 July 2007.

External links

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