NBC News at Sunrise

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NBC News at Sunrise
Camera setupMulti-camera
Running time30 minutes
Production companyNBC News Productions
Original release
NetworkNBC
ReleaseAugust 1, 1983 (1983-08-01) –
September 6, 1999 (1999-09-06)
Related

NBC News at Sunrise is an American early morning

television news program that aired on NBC from August 1, 1983 to September 6, 1999. The program featured the top news headlines of the morning, sports and weather reports, and business segments. Many of the program's anchors also appeared on NBC's morning news program Today
.

History

NBC News at Sunrise debuted on August 1, 1983, with

CBS, and at the same time, the flagship Today program had lost viewers. Chung was hired to replace Gumbel and Pauley, who remained on Today.[2]
When Sunrise debuted in 1983, the program ran in most markets at 6:30 a.m., because few television stations at the time carried early morning local newscasts.

In the late 1980s, NBC News at Sunrise consisted of six segments during the half-hour broadcast, leading off with a segment of national and international news headlines. The second segment was a summary of the previous day's sports scores and headlines, anchored by a personality from

Barron's
magazine was a frequent guest.

Before the last commercial break, graphics highlighted the previous day's ten most active stocks on the New York Stock Exchange. In the final segment, Joe Witte offered a second weather forecast. In the summer months, a regular feature was "Sun and Swim," a look at air and water temperatures in U.S. beach communities. In the fall, Witte often did a "Foliage" report. In late fall and winter, Witte provided a "Ski Report," providing information on skiing conditions at various U.S. resorts. Also in the final segment, the Sunrise anchor introduced a Today anchor, usually Bryant Gumbel, who provided a preview of the upcoming Today program. In the 1980s, Sunrise used a different cut of the John Williams-composed NBC News theme "The Mission" than that used on NBC Nightly News.

Later years

Connie Chung left Sunrise to co-host the NBC News prime time magazine 1986 with Roger Mudd. Bob Jamieson served as interim anchor until January 1987, when he left to host Before Hours, a 15-minute early morning business program produced by NBC News and The Wall Street Journal. Transferring from NBC's Chicago owned-and-operated station WMAQ-TV, Deborah Norville was Sunrise anchor from January 1987 to September 1989, when she departed for Today and John Palmer took over as anchor. Faith Daniels replaced Palmer by 1990.

As stations that added local morning newscasts during the run of the program gradually expanded them to earlier timeslots (often to 5:00 or 5:30 a.m. from their previous 6:00 and 6:30 a.m. timeslots) in the late 1990s, the live broadcast of Sunrise was moved to 5:00 a.m. Eastern Time and was rebroadcast on a tape-delayed loop until 8:00 a.m. Eastern Time, when an updated edition of the program was broadcast for viewers in the Pacific Time Zone.[3]

Cancellation

On April 14, 1999, NBC announced radical changes to its morning and daytime schedule; NBC News at Sunrise, along with the long-running soap opera

Later Today. Sunrise was replaced by a new early morning news program produced by CNBC called Early Today (ironically sharing the same name as the program Sunrise replaced 16 years earlier) – which was initially broadcast a half-hour earlier than Sunrise at the time of its cancellation, at 4:30 a.m. Eastern Time – and focused mainly on business reports than general news headlines[4][5][6] (production of Early Today was taken over by MSNBC in 2004, which also resulted in a switch to a general news format). Sunrise aired its final broadcast on September 6, 1999, which was anchored by former MSNBC and Weekend Today correspondent Gulstan Dart (now with Sacramento NBC affiliate KCRA-TV
).

Anchors

References

  1. ^ Fred Rothenberg, "Will 'Sunrise' Mark Career Rise?", Albuquerque Journal, August 1, 1983, p. 7.
  2. ^ Waters, Harry F. "NBC's Early Morning Star." Newsweek, 15 August 1983, p. 77.
  3. ^ Waking Up With NBC's Linda Vester - November 1997 Issue of St. Anthony Messenger Magazine Online
  4. ^ TELEVISION NEWS & NOTES, The Record, April 16, 1999.
  5. ^ 'ANOTHER WORLD' ENDS IN JUNE; NBC REVAMPS DAYTIME, The Buffalo News, April 14, 1999.
  6. ^ NBC reorganizes daytime programming, Broadcasting & Cable, April 19, 1999.
  7. ^ "- YouTube". YouTube.

External links

NBC News at Sunrise at

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