NBC Weather Plus
NBC affiliates (exact share unknown) | |
History | |
---|---|
Launched | November 15, 2004 |
Closed | December 31, 2008 2009–2015 (local stations) | (national network)
NBC Weather Plus was an American weather-oriented digital multicast television network owned as a joint venture between NBCUniversal and the local affiliates of the NBC television network.[1] The service, which was broadcast in standard definition, was carried on the digital subchannels of many NBC affiliates and on the digital tiers of cable providers (through a local affiliate).
Overview
NBC Weather Plus primarily competed with cable network
The network also provided content for both
In addition to the network, Weather Plus staff provided weather updates for CNBC and MSNBC; MSNBC also aired "sample" hours of the network during the morning hours on certain major holidays. In addition, Weather Plus was promoted during NBC's NFL pre-game show Football Night in America, and was used to provide the temperature and weather conditions at gametime for each week's NBC Sunday Night Football game during the NFL season. During significant national weather events (such as a major winter storm), Weather Plus meteorologists conducted live reports for NBC Nightly News to provide analysis (all of these services are now provided by The Weather Channel).
History
NBC Weather Plus was unveiled at the NBC affiliate meeting in 2004.
On March 30, 2005, Sunbeam Television, Liberty Corporation, Sunbelt Communications and Bonneville International announced that 30 stations of their station would launch the network bring coverage up to 67% of U.S. households.[3] Weather Plus was moved to NBC News division in 2007 after NBC Station Group President Jay Ireland returned to General Electric.[2] However, by September 2005, KAMR-TV in Amarillo, Texas became the only NBC affiliate owned by Nexstar Broadcasting Group (now Nexstar Media Group) to have picked up the NBC Weather Plus service on its digital subchannel.
Closure
In September 2008,
Segments featuring on-camera personalities were discontinued on October 24, 2008. Afterwards until the network formally ceased operations, it ran only a loop of various national
The service formally shut down operations on December 31, 2008. While some of its affiliates switched to other networks, the remaining affiliates running them as local weather services.[7] Many operating under the unofficial brand, "NBC Plus". This option allowed the equipment that had been used to insert local content onto the former national feed of NBC Weather Plus to remain in use. The network's forecast system and maps continued to be used until 2010 for studio segments on CNBC and MSNBC, with Weather Channel branding along the top-third banner, before being replaced entirely with graphics used by The Weather Channel by mid-2010 (the graphics system used for Weather Plus's national feed remains in use on NBC's Early Today as of 2014[update]).
Until 2011, several NBC owned-and-operated stations ran a barebones variant of Weather Plus, which was finally replaced with a localized news and lifestyle service called NBC Nonstop (which was replaced by Cozi TV in 2012). Other stations have discontinued their use of Weather Plus in order to take advantage of upgraded weather technology after converting to high-definition news production, or switched to an entertainment-based multicast network featuring programming more palatable to different advertisers. WVIR-TV kept the Weather Plus look until reportedly May 2015 when it was replaced by WeatherNation.
Programming
National programming
From its launch until the network discontinued on-camera segments in October 2008, NBC Weather Plus maintained a wheel format for its forecast segments, which were scheduled at fixed timeslots each half-hour:[8]
Timeslot | Segment | Description | |
---|---|---|---|
Top of hour-:04 past the half-hour | Local Forecast | Weather inserts from the local Weather Plus affiliate | |
:04-:06 past the half-hour | Coast To Coast | Regional forecasts for the Northeastern, Midwestern, Southeastern, Southwestern and Northwestern United States | |
:07.30-:09.30 past the half-hour | Local Forecast | Weather inserts from the local Weather Plus affiliate | |
:09.30-:13.30 past the half-hour | Seasonal Weather Outlook | A summary of ongoing or forecasted severe weather; the segment focused primarily on tropical weather from July to November and winter weather from December to March | |
:15-:19 past the half-hour | Local Forecast | Weather inserts from the local Weather Plus affiliate | |
:19-:21 past the half-hour | Plus Five Forecast | Five-day national weather and temperature forecast | |
:22.30-:24.30 past the half-hour | Local Forecast | Weather inserts from the local Weather Plus affiliate | |
:24.30-:28.30 past the half-hour | Weather News | A selected weather- or climate-related news report from NBC News or an NBC-affiliated station |
NBC Weather Plus' programming is mostly recorded; outside of at least one live update hourly between 4:00 a.m. and 11:00 p.m. local time provided by the affiliates,[9] a digital video jukebox system is used to shuffle certain segments (particularly during seasonal outlook and weather news segments as well as the network's late night programming), except in the event of severe weather of particular significance ongoing in the U.S. A viewer that watched NBC Weather Plus in any given day would be able to see a weather news segment that originally aired in the morning repeated long into the night, the same weather information that aired at 11:00 p.m. airing at 4:00 a.m., and the same seasonal outlook (severe weather, tropical weather, or winter weather) segment that originally aired in the morning repeating long into the late afternoon. In the latter instance, this was an issue as updated information may not have been available during any type of severe weather (unless very significant) that was ongoing.
Some of the segments featured on the network used different titles at times if it is a sponsored forecast segment such as State Farm Road Coverage, which replaced Coast To Coast. The network also produced Weather Plus University, a half-hour program focusing on educating viewers about weather, and featured segments from NBC News and NBC affiliates relating to climate.
During severe weather events, national segments, at the affiliates' discretion, could be replaced with either news simulcasts or a constant radar display; in turn, this coverage could be picked up by the national Weather Plus feed (live if possible) during the "Coast To Coast" and/or "Plus Five Forecast" segments. During the network's "Weather Alert" mode, specifically when a major severe weather event was occurring or a dangerous hurricane is preparing to make landfall, regular programming was interrupted to provide constant coverage. Most of NBC Weather Plus' affiliates used a respective combination of the station and "Weather Plus" branding, for both the subchannel and for the station's general weather branding during newscasts and weather updates on the NBC affiliate's main channel. After the shutdown of the digital network, many NBC affiliates continued to use the "Weather Plus" brand as part of their on-air weather branding, although most have switched to other brands in the succeeding years.
Local forecasts
NBC Weather Plus gave 24 minutes of programming time per hour to its affiliates to air pre-recorded local forecast segments conducted by weather staff from local NBC-affiliated stations, running eight times an hour. In addition, current weather conditions for a given area and surrounding areas within the affiliate's viewing area or state; regional and five-day forecasts; and almanacs (featuring the day's observed high and low temperatures) were also provided during the local segments.
The forecast segment seen in place of the local forecasts on the national feed (which was streamed on the network's website where a local Weather Plus feed was not available for streaming, and was not carried on satellite via DirecTV, Dish Network or C band services) cycled through daily forecasts and composite satellite/radar loops for the respective regions of the Northeastern, Southeastern, Midwestern, Northwestern and Southwestern United States. Music associated with the local forecast segments came from commercial sources, including 615 Music, which composed the music package (mostly the tracks from Positive Pop Grooves, with the other tracks being DJ Gruv, Voccho, Sneez and Pyraflex) used by NBC Weather Plus' weather radar forecasts from 2005 to 2008.
The "L" bar
The network utilizes an on-screen graphic, known as the "L-bar," to display local weather forecasts on the left and bottom third of the screen to provide local weather information on a continuous basis, even during commercial breaks, national weather segments and Weather Plus University. The sidebar displayed sponsorship tags on the top left (which were more often seen on local feeds, and was removed during Weather Plus University), current weather conditions (sky condition, temperature, wind speed/direction and humidity) for the affiliate's city of service and other cities within the viewing area or state on the middle left; station identification on the bottom left (in which affiliates augmented their logo above the Weather Plus logo); and the current time and on some stations, perpetual station identification text on the lower left. The bottom right two-thirds of the bar displayed 24-hour and five-day forecasts for each city (with the 24-hour forecasts also incorporating forecasted precipitation amounts).
Similar to The Weather Channel's
Prior to the announcement of Weather Plus' shutdown, the network had planned to revamp the "L-bar". The redesigned graphic was adopted by at least one former Weather Plus affiliate,
Notable former on-air staff
- Bill Karins (now chief meteorologist for NBC News)
- Sean McLaughlin (now at KPHO-TV in Phoenix)
- Byron Miranda (now weather anchor at WPIX in New York City)
- Raphael Miranda (now at WNBC in New York City)
- Baltimore)
- Jeff Ranieri (now at KNTV in San Francisco)
See also
References
- ^ WPXI.com (December 1, 2008). "Channel 11 News Announces Changes To Weather Team". Internet Archive Wayback Machine. Archived from the original on June 7, 2011. Retrieved January 18, 2013.
- ^ a b c d e Greppi, Michelle (October 7, 2008). "NBC Shutting Down Weather Plus". TelevisionWeek. Archived from the original on November 19, 2008. Retrieved October 7, 2008.
- ^ a b Romano, Allison (March 30, 2005). "NBC Adds Weather Plus Affils". Broadcasting & Cable. Archived from the original on September 9, 2017. Retrieved September 8, 2017.
- ^ Kerschbaumer, Ken (November 14, 2004). "Peacock Plays Weather Vane". Broadcasting & Cable. Archived from the original on September 9, 2017. Retrieved September 8, 2017.
- ^ "Raycom Launches The Tube Music Network". Billboard. Billboard-Hollywood Reporter Media Group. April 25, 2005. Archived from the original on May 5, 2018. Retrieved September 7, 2017.
{{cite magazine}}
: Unknown parameter|agency=
ignored (help) - ^ Guthrie, Marisa; Malone, Michael (October 7, 2008). "NBC Universal Shutting Down Weather Plus". Broadcasting & Cable. Archived from the original on November 21, 2010. Retrieved October 9, 2008.
- ^ Romano, Allison (January 19, 2009). "Cutting Bait On Subchannels". Broadcasting & Cable. Archived from the original on March 9, 2018. Retrieved March 8, 2018.
- ^ NBC Weather Plus Television Schedule
- ^ "NBC launches Weather Plus". November 15, 2004. Archived from the original on August 1, 2021. Retrieved February 21, 2021.
- ^ http://www.wkyc.com/video/weather/weather_plus/ WKYC (3 Weather) live stream featuring the revamp NBC Weather Plus L-bar.