NHL on television in the 2010s

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Main articles: National Hockey League on television, List of Canadian Stanley Cup Finals television announcers, List of American Stanley Cup Finals television announcers, List of Hockey Night in Canada commentators, List of NHL All-Star Game broadcasters, NHL on NBC commentators, and List of NHL on TSN commentating crews
2017 NHL Entry Draft
. Sportsnet became the primary Canadian national rightsholder in 2014.

On April 19, 2011, after

Versus,[1] which became part of the NBC Sports family as the result of Versus parent Comcast's controlling purchase of NBC Universal
earlier in 2011.

CBC's deal with the NHL ran through the

Rogers Media), as well as the major television package for curling. Despite the rumours, it always seemed that CTV was unlikely to be interested in the nightly playoff coverage currently provided by the CBC, since weeknight games in April and May would conflict with new episodes of CTV's slate of American programming. As well, the title Hockey Night in Canada could not be used as the name is owned by CBC, unless CTVglobemedia were to pay royalties to CBC for use of the name. The current deal with CBC and Rogers maintains the 65-plus-year tradition of Hockey Night in Canada on CBC, but also allows Rogers to expand its coverage. A caveat of the deal limits CBC to the number of games per Canadian team it can show so that the seven Canadian-based teams, particularly the Toronto Maple Leafs
, can distribute more games to regional carriers, thereby increasing the value of their local packages.

Year-by-year breakdown

2010

For years, all playoff games involving Canadian teams were aired by the CBC, though not always on a national basis. From 2008 through 2014, rights to individual series were instead picked using a draft-like setup; in the first round, CBC first, second, fourth, and sixth selections among opening round series, and TSN had the third, fifth, seventh, and eighth selections. CBC tended to select series involving at least one Canadian team and series involving teams with strong Canadian fanbases (such as Boston, Buffalo, Detroit, and Pittsburgh); as a result of this arrangement, if more than two Canadian teams qualified for the playoffs, it was likely that at least one series involving a Canadian team would be broadcast by TSN.

On July 23, 2010, Trevor Pilling was named the executive producer of Hockey Night in Canada, replacing Sherali Najak.[3]

2011

NBC renewed its rights to the NHL for the 2010–11 season. The network broadcast schedule continued to include the Winter Classic, Sunday-afternoon games at 12:30 p.m. Eastern Time, six weekends of playoff action, and broadcasts of all but Games 3 and 4 of the Stanley Cup Finals.

On February 20, 2011, NBC introduced

Versus
.

On April 19, 2011, after

Versus,[5] which became part of the NBC Sports family as the result of Versus parent Comcast's controlling purchase of NBC Universal earlier in 2011. In relation to the contract's announcement, Versus would receive a new name to reflect its synergy with NBC Sports; the channel rebranded as NBC Sports Network[6] on January 2, 2012[7]
(it would later be abbreviated on-air and then officially shortened to NBCSN); NHL coverage on Versus would begin to be produced identically to NBC's NHL coverage beginning in the 2011–12 season, leading up to the brand change.

The terms of the deal included:[8]

Currently, NHL regular season games on NBC are exclusive to the network. While most NHL games on NBCSN are exclusive (such as Wednesday Night Hockey), other games carried by the network may be

AT&T SportsNet Pittsburgh
).

2012

In preparation for the re-launch of Versus as NBC Sports Network (now NBCSN) in January 2012 as part of a major re-launch of the NBC Sports division coinciding with the 2012 NHL Winter Classic,[13] all broadcasts on Versus transitioned to the NHL on NBC branding and presentation beginning in the 2011–12 season.

Since the 2011–12 season, NBC Sports and NBCSN have exclusive rights to the entire Stanley Cup playoffs starting in Conference Semifinals, and non-exclusive rights for the First Round, and will air each game nationally.

2013

In the 2012–13 season, Wednesday night games on NBCSN were rebranded as Wednesday Night Rivalry, primarily featuring rivalry games. For the 2013–14 season, NBC Sports introduced the series NHL Rivals, which looks back at the participating teams' historic rivalry leading up to the featured Wednesday Night Rivalry game.

On November 26, 2013, Rogers Communications publicly announced its 12-year deal to become the exclusive national rightsholder for the National Hockey League beginning in the 2014–15 season. Valued at $5.2 billion over the length of the contract, and covering television and digital rights to the league (national French rights were sub-licensed to Quebecor Media for TVA Sports), the value of the contract surpasses the league's most recent U.S. rights deal with NBC by more than double. Under the contract, Rogers paid $150 million upfront, and will make annual payments beginning at $300 million, escalating to $500 million over the life of the contract. As part of the deal, Rogers also took over Canadian distribution of the NHL Centre Ice and GameCentre Live services. Rogers Media president Keith Pelley emphasized the increased amount and accessibility of NHL content that Rogers planned to offer under the deal, stating that "Canadians will have more games, more content and more choice than they've ever had before."[14][15][16][17] Also of note was Rogers' plans to maintain the long-running Hockey Night in Canada on CBC through a sub-licensing agreement with the league's previous broadcast television rightsholder, but also extend the brand by airing Hockey Night games across its own networks alongside CBC.[14][18][15][16][17]

Critics considered the deal to be a major coup against Bell Media, showing concerns for how its sports networks, particularly TSN, could sustain themselves without what they considered to be a key sports property in Canada. TSN and RDS still retain some NHL coverage as of the 2014–15 season, including TSN's existing rights to the Winnipeg Jets, an extension of French-language rights to the Montreal Canadiens for RDS, along with newly introduced regional coverage of the Toronto Maple Leafs for TSN (which are split with Sportsnet per Bell and Rogers' joint majority ownership of its parent company), and the Ottawa Senators for both TSN and RDS.[19][18][15][20]

2014

As reflected by its influence,

Fox also held a minority stake in the channel upon its launch), Sportsnet and its four regional feeds also picked up regional broadcast rights to other Canadian NHL teams. As of the 2013–14 NHL season, Sportsnet held regional rights to five of the seven Canadian franchises, including the Ottawa Senators, Toronto Maple Leafs (which are jointly owned by Rogers and Bell Canada through a majority stake in MLSE), Edmonton Oilers, Calgary Flames, and Vancouver Canucks. Rights to the remaining two, the Montreal Canadiens and Winnipeg Jets, and national cable rights to the league as a whole, were held by the competing network TSN.[21][19][22][14] National broadcast television rights were held by CBC Television, who used its rights to broadcast the long-running Hockey Night in Canada
on Saturday nights, and share coverage of the post-season with TSN (including exclusive rights to the Stanley Cup Finals).

In the 2013–14 season, Sportsnet lost the Senators to TSN, but acquired rights to the Canadiens to replace them on Sportsnet East under a three-year deal. The contract expired after the 2016–17 season, and the team moved to TSN2 the following season;[23][24] TSN's owner Bell holds an ownership stake in the Canadiens, as well as its regional French-language rights. Both Rogers and Bell own stakes in the Maple Leafs and split broadcast rights between them.[25]

On February 4, 2014, at the NHL's upfronts, Rogers unveiled more detailed plans for its NHL coverage.

demographics.[27] The hiring of George Stroumboulopoulos—the former host of a self-titled CBC talk show and an alumnus of the now-Rogers owned sports radio station CJCL—as the main on-air host of Hockey Night, was intended to help the telecasts appeal to a younger audience.[28] Rogers also announced plans to use its multicultural Omni Television stations to broadcast a doubleheader of Hockey Night in Canada games with commentary in Punjabi (carrying over from CBC's past digital coverage of games in the language), and ancillary hockey content in 22 languages, such as Hockey 101—an instructional series explaining the basic rules and concepts of hockey.[29][30]

Rogers sought to increase the prominence of NHL content on digital platforms by re-launching the NHL's digital out-of-market sports package GameCentre Live as Rogers NHL GameCentre Live, adding the ability to stream all of Rogers' national NHL telecasts, along with in-market streaming of regional games for teams whose regional rights are held by Sportsnet.[31] GamePlus—an additional mode featuring alternate camera angles intended for a second screen experience, such as angles focusing on certain players, net and referee cameras, and a Skycam in selected venues, was also added exclusively for GameCentre Live subscribers who are subscribed to Rogers' cable, internet, or wireless services.[27][32]

Regular-season NHL telecasts on NBC itself usually only feature U.S.-based teams. During the Stanley Cup playoffs, broadcasting a game involving a Canadian team might be unavoidable. NBC has the first choice of games and times on its scheduled broadcast dates. The Canadian broadcasters (currently CBC and Sportsnet) are required to adjust accordingly during the playoffs, even though their rights fee is three times as high as NBC's.

There have been a few exceptions to this policy since 2006; in 2008, the Montreal Canadiens became the first Canadian team featured on the NHL on NBC during the regular season (NBC Sports' Dick Ebersol was rumored to have specifically wanted to do a game from Montreal at some point). The Canadiens played the New York Rangers on February 3. The 2014 NHL Winter Classic also featured a Canadian team, the Toronto Maple Leafs, up against the Detroit Red Wings at Michigan Stadium. Due to the revamp of the league's conferences and divisions that season, the cross-border rivalry had become an interdivisional one with the Wings' move to the Eastern Conference.

During the first three rounds of the playoffs, the NHL usually gives higher priority to NBC's requests to schedule afternoon games on the weekends, which results in little or no post-season contests on Saturday nights.[33] This may include holding a playoff game on Saturday afternoon even if a Canadian club is the home team (like Game 1 of the 2014 Eastern Conference Final hosted by the Montreal Canadiens).[34]

In 2014, NBCSN broadcast Games 3 and 4, while NBC televised the remaining games. NBC Sports originally planned to repeat its coverage pattern from the last few seasons: NBCSN would televise Game 2 and 3, while NBC would broadcast Game 1, and then Games 4 and 5.[35] After the League scheduled Game 2 on the day of the Belmont Stakes, coverage of Games 2 and 4 were switched so NBC's telecast of the horse race would serve as lead-in programming to game two. Due to the death of a family member, NBC lead play-by-play announcer Mike Emrick missed Game 1. Kenny Albert, who was also the New York Rangers radio announcer for WEPN and announced several national games (including the Western Conference Finals) for NBC/NBCSN, filled in for Emrick in the first game.[36]

Sportsnet's coverage premiered on October 8, 2014, with an opening night doubleheader of Scotiabank Wednesday Night Hockey, featuring the Montreal Canadiens at the Toronto Maple Leafs, followed by the Calgary Flames and the Vancouver Canucks. The inaugural game was the most-watched program of the night in Canada, and the most-watched telecast in Sportsnet's history, with 2.01 million viewers (beating the previous record of 1.44 million set by the Toronto Blue Jays' home opener in 2013, but since surpassed by multiple games of the 2015 American League Division Series involving the Blue Jays, which topped out at 4.38 million viewers for game 4).[37][38] However, viewership was down from 2013's opening night game, which was televised by CBC.[39]

2015

In the lead-up to the 2014–15 season, Rogers began to promote its networks as the new home of the NHL through a multi-platform advertising campaign; the campaign featured advertising and cross-promotions across Rogers' properties, such as

Hockey Day in Canada, and become a sponsor for other segments and initiatives throughout Rogers' NHL coverage.[41]

Beginning in the 2014–15 season, owing to

TSN4.[42]

Also beginning in the

Rogers Media's – the owners of Sportsnet – exclusive 12-year deal with the NHL in Canada replacing both TSN and CBC Sports
as the rightsholders to the NHL.

From 2014 to 2016,

Don Cherry until November 2019. MacLean also serves as the on-location host for Hometown Hockey, accompanied by Citytv Calgary's Breakfast Television host Tara Slone. MacLean, Cherry, and Oake were still under contract with the CBC, with Cherry under contract through 2018, and MacLean through at least 2016 for the 2016 Summer Olympics.[43][44][45]

In 2015, NBC Sports partnered with the league to expand Kraft Hockeyville into the United States. The annual contest, in which communities compete to demonstrate their commitment to ice hockey, with the winning community being awarded the opportunity to host a nationally televised NHL preseason game, was first held across Canada in 2006. Similar to what CBC Sports had done in covering Kraft Hockeyville in Canada, NBC Sports began airing regular segments on the separate Hockeyville USA competition for communities in the U.S. On September 29, 2015, NBCSN aired the inaugural Kraft Hockeyville USA game at Cambria County War Memorial Arena, Johnstown, Pennsylvania, marking the first time that the NHL on NBC televised a preseason game since it acquired the American rights in 2005.

By January 2015, average viewership for Hockey Night east-coast games fell to 1.69 million viewers, in comparison to the average 1.8 million that CBC brought at the same point in the previous season; the poor performance of the heavily viewed

2012 edition. Moore disputed the accuracy of Numeris's numbers, arguing that they did not properly account for multi-platform viewership, and that its ratings panel did not cover enough sports-oriented demographics. Numeris acknowledged that it would look into Rogers' complaints, but noted that its ratings panels were meant to represent a wide array of Canadian demographics, and that, although they are not yet reported separately, its ratings did account for viewership on digital platforms.[46] The Maple Leafs' ratings would fall as low as 743,000 viewers. Aggregate ratings began to recover by March; the March 21 east coast games (which saw the Maple Leafs' game moved to Sportsnet in favor of a Montreal Canadiens game on CBC) drew aggregate ratings of around 2.2 million viewers across CBC, City, and Sportsnet, with the Canadiens bringing 922,000 viewers.[47]

As part of a 2011 contract renewal,

NHL Network as the overflow channels for the first four years of the contract. In 2015, Comcast announced that USA would carry some games in the first two rounds of the Stanley Cup Playoffs, mainly on Tuesday and Wednesday nights, returning the NHL to USA for the first time since 1985.[48]

Viewership rebounded for the

CTV and TSN (1.8 million), and a Toronto Blue Jays/New York Mets game on Sportsnet (782,000; the team was in the midst of a major winning streak).[50]

It was originally announced that Games 2 and 3 of the 2015 Finals were to be broadcast by NBCSN, with the remainder on NBC. Game 2 was moved to NBC to serve as a lead-out for its coverage of the 2015 Belmont Stakes in favor of Game 4 on NBCSN. As Eddie Olczyk was also a contributor to NBC's Belmont coverage, he was absent during Game 2.[51][52][53]

2016

During the 2015–16 season, exclusive Sunday night games on NBCSN were rebranded as Sunday Night Hockey, with the first game under the new brand taking place on January 10, 2016, between the New Jersey Devils and the Minnesota Wild. A weekly recap show, NHL Sunday Shootout, premiered on the same day. NBC also began to air select Game of the Week and Sunday Night Hockey broadcasts under the Star Sunday banner starting with the 2016–17 season, devoting special coverage to the game's featured players of the week.

Like its predecessors, NBC frequently chooses games with a focus on about six teams: New York Rangers, Detroit Red Wings, Pittsburgh Penguins, Boston Bruins, and most recently the Washington Capitals and Chicago Blackhawks. The relation has very little correlation with team success; for instance, the Anaheim Ducks won the Stanley Cup in 2007, and the Buffalo Sabres made it to the conference finals in both 2006 and 2007. Those teams received one and two potential games respectively in the 2008 season, compared to the seven potential games given to the Rangers and the four games which could include the rival Philadelphia Flyers.[54] (Buffalo has fared better in its number of NBCSN appearances, due in part to the channel's relatively high viewership in the Buffalo market;[55] it was noted in 2018 that their appearances on that network were in decline.)[56]

The most frequently cited reasons for this relative lack of diversity are low ratings in a market (such as for

market itself is the smallest of any American NHL team), and Comcast's common ownership of both the Flyers and NBC, allowing the network to self-deal
and cross-promote the Flyers on national television.

Examples of the above trends could be found in NBC Sports' national schedule for the 2015-16 regular season. In a press release announcing this schedule, NBC stated all U.S. teams would make at least one appearance on NBC or NBCSN during the regular season,[57] but hockey writer Greg Wyshynski noted that:[58]

Due to the revamp of the league's conferences and divisions that season, the cross-border rivalry had become an interdivisional one with the Wings' move to the Eastern Conference. The

Foxboro, Massachusetts. The Boston/Montreal rivalry is generally considered the fiercest in the NHL; in fact, there were rumblings that if Montreal were not Boston's opponent in the 2016 Classic that Boston would relinquish the game. NBCSN will occasionally feature Canadian teams during the regular season, but primarily only the Canadiens and the Maple Leafs, and only if they are playing a U.S.-based team. The NHL Heritage Classic
matchups are the only all-Canadian regular season games that NBCSN has broadcast.

On May 27, 2016, NBC Sports announced that if the Finals was tied at 1-1 entering Game 3, then it would have aired on NBC and Game 4 televised on NBCSN. However, if one team led 2-0 (as this eventually happened), Game 3 moved to NBCSN and then Game 4 on NBC.[59]

The 2016 season saw major ratings declines, with Hockey Night in Canada down 18%, Hometown Hockey down 34%,[60] and ratings for the 2016 Stanley Cup playoffs were down by 61% over the first five days of play,[61] as no Canadian team made the playoffs for the first time since 1970.[62][63] The lack of Canadian teams resulted in cuts to coverage; Sportsnet used just three dedicated play-by-play crews during the first round (with a fourth used for select games) and only produced its own coverage for games which aired on the CBC (all other games were simulcast from U.S. broadcasters).[64][63]

2017

Beginning during the 2017 playoffs, NBC began to leverage its regional networks (then primarily-branded as Comcast SportsNet) to originate coverage of first-round games involving teams whose regional rights are owned by an NBC (in this case, Chicago, San Jose, and Washington). These broadcasts used the video footage from the regional broadcaster, overlaid with different commentary.[65]

In

Toronto. He warned that "there's going to be a year where Edmonton is playing Montreal in the Stanley Cup final, and someone will think I'm a genius."[66]

2018

Prior to the 2017–18 season, TSN announced that they have reacquired the English-language rights to broadcast Canadiens games, replacing Sportsnet.[67] John Bartlett, who handled play-by-play for Canadiens games on Sportsnet East, also moved to TSN, but returned to Sportsnet the following season.[68] Soon after, long-time TSN talent Bryan Mudryk took over play-by-play duties.

As of the 2017–18 season, Sportsnet's regional feeds collectively hold regional broadcast rights to four of the seven Canadian NHL franchises: the

TSN4),[69] the Calgary Flames and Edmonton Oilers on Sportsnet West, and the Vancouver Canucks on Sportsnet Pacific. The Montreal Canadiens, Ottawa Senators, and Winnipeg Jets have regional television deals with TSN, and the Buffalo Sabres' Canadian regional rights are held by TSN parent company Bell Canada
.

The NHL refused to allow players to compete at the 2018 Winter Olympics ice hockey tournament. Initially, in response to the NHL's decision, NBC elected not to air any NHL games during the three-week period on either the NBC broadcast network or NBCSN.[70] However, NBC later relented and added three Sunday afternoon games in February as a lead-in to the Winter Olympics.[71]

Sportsnet did not give any on-air assignments to Bob Cole during the 2018 playoffs—an exclusion that caught the veteran commentator off-guard.[72] Over the 2018 off-season, Paul Romanuk departed Sportsnet, while John Bartlett (who called regional Montreal Canadiens games with Sportsnet through the 2016–17 season, and for the 2017–18 season with TSN2) returned to Sportsnet to call national games and regional Toronto Maple Leafs games.[68]

In 2018, while only two Canadian teams made the playoffs, they once again included the Maple Leafs, as well as the Winnipeg Jets—who ultimately advanced to the Western Conference final, but were defeated by the Vegas Golden Knights in their inaugural season. Sportsnet stated that the Jets' second-round series had an average of 2.2 million viewers.[73][74][75]

2019

For the 2018–19 season, NBCSN announced that it would re-brand its Wednesday Night Rivalry broadcasts as Wednesday Night Hockey, with a larger focus on showcasing star players rather than league rivalries. With these changes, the network promoted that its schedule would feature a wider variety of teams, including games between Canadian teams.[76] The October 24, 2018 game between the Toronto Maple Leafs and Winnipeg Jets marked the first time that NBC had ever originated its own telecast of a regular season game between Canadian opponents.[77]

In March 2019, it was announced that Sportsnet had partnered with the

CFNK-FM (who is known locally for his radio broadcasts of indigenous teams in the language) served as the play-by-play announcer, while former NHL player John Chabot and Northern Cree member Earl Wood hosted the studio segments. Alongside the broadcast, Hometown Hockey also originated from the Enoch Cree Nation reserve outside of Edmonton.[78][79]

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