Neopets
Neopets | |
---|---|
Single-player with multiplayer interaction |
Neopets is a
Players can buy digital food, toys, and other items for their Neopets to keep them happy. They can also customize the appearance of their Neopets by applying different colors, clothing, accessories, and styles. Additionally, users can train their Neopets to fight in the "Battledome," which offers both
History and development
Creation and growth (1999–2005)
Neopets was conceived in 1997 by Adam Powell, a British student at the University of Nottingham at the time. He shared this idea with Donna Williams and the two started work on the site in September 1999, with Powell responsible for the programming and the database and Williams the web design and art. Their original office was located in Guildford.[2] With the help of two friends, the site launched on 15 November 1999.[3][4][5] Powell stated that the original goal was to "keep university students entertained, and possibly make some cash from banner advertising".[6] The site contained popular culture references, such as a Neopet that was simply a picture of entertainer Bruce Forsyth, and another that was a cartoon version of singer Macy Gray.[7][8]
The user base grew by
With the new company, intellectual property that did not belong to Neopets was removed but the site kept the British spellings.[7] The website made money from the first paying customers using an advertising method trademarked as "immersive advertising".[9][12] In 2004, Neopets released a premium version and started showing advertisements on the basic site that were not shown to premium members.[13]
In the 2000s, Neopets was consistently noted as one of the "
Viacom (2005–2014)
The website was redesigned on 27 April 2007 and included changes to the user interface and the ability to customise Neopets.
JumpStart and NetDragon (2014–2023)
JumpStart Games acquired Neopets from Viacom in March 2014.[30] Server migration began in September. JumpStart-owned Neopets was immediately characterized by glitches and site lag.[31] On 6 March 2015, much of the Neopets Team remaining from Viacom were laid off. Then-CEO of JumpStart David Lord assured the community that there were no plans to shut down Neopets, and instead resources were allocated to develop new "events and stories" and address site stability and overall performance on mobile platforms, with plans to expand to additional platforms including Facebook.[32][33]
During the weekend of 27–28 June 2015, the site's
In January 2017, Neopets then-JumpStart CEO David Lord estimated 100,000 active daily users.[37] On 3 July 2017, Chinese company NetDragon acquired JumpStart Games.[38] The Neopets team started developing in-universe plots again in 2017 for the first time since the JumpStart acquisition,[31] with the first such event going live in late 2017.[39] In January 2020, Neopets logged 3.4 million views per month, a significant decline from its peak.[31] With support for Adobe Flash ending in 2020, the Neopets Team announced in 2019 that it planned to transition Flash elements of the site to HTML5 by the end of 2020.[40] The team prioritized converting popular features, and some parts of the site were left non-functional when Flash support ended.[41] The Neopets Team also announced the development of a mobile app for the site, which was later scrapped in favor of a "mobile-friendly" browser version of the site which launched via an open beta on June 9th 2020.[42][43] In June 2020, JumpStart CEO Jim Czulewicz estimated Neopets had 100,000 daily active users and 1.5 million monthly active players.[44]
On 13 June, 2023, JumpStart announced it would be closing on 30 June.[45]
Metaverse
On 22 September, 2021, the Neopets Metaverse
World of Neopia (2023–present)
On 17 July, 2023, it was announced that Neopets had been purchased from NetDragon through a management buyout deal led by Neopets Chief Metaverse Officer Dominic Law, the former Director of New Markets at both NetDragon and Cherrypicks.[52] The resulting independent company, World of Neopia Inc., is composed of team members from both Neopets and Neopets Metaverse, including Dominic Law as CEO. It was also announced that Neopets had received $4 million in investment funding in early 2023. Additional funding from the management buyout is said to equip World of Neopia, Inc. to make "meaningful changes in pursuit of a Neopian renaissance."[53] The changes include a homepage revamp and plans to create a mobile app.[54] Following the transition, it was reported that the site achieved its highest revenue stream in 2023 since 2017.[55]
Gameplay
Neopets allows users to create and care for
Neopets come in a variety of species and colors and users can create or adopt their own. Users can obtain items to interact with their Neopet, such as books to read and toys to play with them. Neopets can be customised with certain clothing items, paintbrushes, morphing potions, and accessories. Neopets themselves can have pets of their own called Petpets.
Users can build a customisable Neohome for their Neopets and furnish it with furniture, wallpaper, and flooring. Neopets can battle against other Neopets or non-player characters in the Battledome but they cannot die there.
Neopia is a virtual planet with fantasy lands inhabited by Neopets and other virtual creatures. Each land has a different theme, such as
It has its own economy and stock market based on Neopoints. Users can earn Neopoints through various means including playing games and selling items, which can be invested or used to buy various virtual goods and services.[15]
The site is regularly updated with features like new games, items, and content. Occasionally, the Neopets team release interactive storylines to expand the in-universe lore.[34] In addition to the site content updated by the Neopets team, users also contribute content to the site.[59] User contributions come in the form of prescreened submissions and readily editable content that is automatically filtered, such as the site's weekly electronic newspaper The Neopian Times. There are different types of submissions that will be accepted.[60]
Games
Users can earn Neopoints from playing games. Games come in many different genres, which include action, puzzles, and chance. Most games have set maximum earnings or playtime. Players may also earn trophies and other awards from games if their
The site houses over 100 games, many of which run on Adobe Flash Player, while a handful of others use Adobe Shockwave Player. In April 2020, in anticipation of the discontinuation of Adobe Flash, Neopets released HTML5 versions of seven of these games, followed by the release of an additional three in October 2021.[61] In January 2021, Adobe Flash was discontinued, making most of the original Adobe Flash games impossible to play without workarounds. In July 2023, most of the original Flash games were restored via the site's integration with the Ruffle Adobe Flash emulator, with some games experiencing compatibility issues.[61]
Users can also participate in contests and spotlights judged by staff to showcase the users' talents. Quests to retrieve items may also be performed for specific
Economy
The
Community
Neopets has a community for users to chat with and contact other users. Each user has their own profile they can edit with HTML and CSS and are represented by avatars provided by the website, as users cannot upload their own. Most avatars must be "unlocked" by completing certain in-game tasks, such as winning a contest or getting a high score on a game.[65][unreliable source?]
Users may request other users to be "Neofriends" or block other users from contacting them. To comply with COPPA, users under 13 years of age cannot access any of the site's communication features without sending in parental consent via fax.[66] The main features include:
- NeoMail, a personal in-game communication system like regular email. Users can write messages to other users and restrict who can contact them through NeoMail.
- Neoboards, public discussion boards for on-topic discussions. Users can enter their own "neoHTML", a restricted form of BBCode, to customise their posts and signatures.
- Guilds, groups of users with similar interests and their own message board.
Discussions through these features are restricted and may not involve topics such as dating and romance or controversial topics like politics and religion. Continuous
Reception
Described as an online cross of
Luck & chance games draw criticism from parents as they introduce children to gambling. In Australia, a cross-
Immersive advertising
Immersive advertising is a trademarked term for the way Neopets displayed advertisements to generate profit after Doug Dohring bought the site.
It was a contentious issue with the site with regard to the ethics of marketing to children. It drew criticism from parents, psychologists, and consumer advocates who argued that children may not know that they are being advertised to, as it blurred the line between site content and advertisement. Children under eight had difficulty recognizing ads and half a million of the 25 million users were under the age of eight in 2005.[7][75] Dohring responded to such criticism stating that of the 40 percent of users twelve and younger, very few were seven or eight years old and that preschoolers were not their target audience.[76]
Others criticised the functionality of the site. Susan Linn, another psychologist and author of Consuming Kids: The Hostile Takeover of Childhood considered the purpose of this site was to keep children in front of advertisements.[71] Kalle Lasn, editor-in-chief and co-founder of Adbusters magazine, said the site encouraged kids to spend hours in front of a screen and recruited them to consumerism.[7] Neopets executives stated that paid content constituted less than 1% of the site's total content.[71] Children were not required to play or use sponsor games and items, and all ads were marked as such.[7][75]
Customer security
In July 2009, it was reported that the Neopets site was the target of an identity theft scheme that attempted to trick users into clicking a link that would install malware onto the user's computer. According to reports, the scheme was aimed not at child players' Neopets accounts, but at using the malware to steal the financial data and identities of their parents. Viacom stated that it was investigating the issue, and that the reports referred to a version of social engineering rather than an "indictment of Neopets security practices".[77] In an on-site newsletter, Neopets claimed that the site's security measures prevented the posting of such links.[78]
In 2016,
On 20 July, 2022, Neopets confirmed that it had suffered a data breach the day prior. The data breach exposed Neopets' entire database schema, including usernames, emails and passwords of its 69 million users.[82] Neopets responded by forcing a password reset for all users on 1 August, 2022, causing some players to be locked out as they no longer had access to the e-mail addresses linked to their accounts.[83] On 29 August, 2022 Neopets sent an e-mail to users detailing the results of their subsequent investigation.
Merchandise
The popularity of Neopets spawned real-world merchandise including clothing, jewelry, stickers, books, cereals, video games and more, sold at mainstream outlets and online retailers. Neopets merchandise often contains a code which can be redeemed on the site for an in-game reward. In 2003, Doug Dohring said that Neopets had always planned to "bring the online and offline worlds together in ways that have never been done before".[84]
Neopets, Inc. signed various licensing deals with companies such as Viacom Consumer Products, Thinkway Toys, and Jakks Pacific over the years.[85][86][87] Neopets: The Official Magazine was a bi-monthly magazine launched in September 2003; it was replaced in 2008 by Beckett Plushie Pals, which featured Neopets news as well as other companies' products such as Webkinz. Wizards of the Coast released the Neopets Trading Card Game in September 2003, which was promoted in three of General Mills "Big G" cereals[88] and ten Simon Property Group malls.[89] It received two different nominations for "Toy of the Year" as well as other recognitions before being discontinued in 2006.[90] In July 2023, Upper Deck Company announced that a new trading card game was in production.[91]
In 2005, it was announced that a Neopets feature film was in production. It was to be written by Rob Lieber and produced by Dylan Sellers and John A. Davis for Warner Bros., but the project was later cancelled.[92] On 10 February 2020, Blue Ant Media's Beach House Pictures announced that a Neopets animated television series was in development and was set to air in 2021, though there have been no recent updates.[93][94]
Video games
In 2005, Neopets expanded to video game deals.[56] Two video games were released by Sony Computer Entertainment, Neopets: The Darkest Faerie for the PlayStation 2 in 2005 and Neopets: Petpet Adventures: The Wand of Wishing for the PlayStation Portable in 2006. In 2007, MumboJumbo developed the match-3 PC game Neopets: Codestone Quest.[95] In 2008, Neopets Puzzle Adventure was released for Nintendo DS, Wii, and PC.[96] The following year, the handheld game Neopets: Quizara's Curse was released for the LeapFrog Didj.[97] In August 2011, Neopets launched the tie-in game Treasure Keepers on Facebook, but it was discontinued in December of that year.[98]
A number of Neopets mobile games for Android and iOS have also been released. In 2015, Neopets released the match-3 game Ghoul Catchers.[99] In 2019, Neopets released the puzzle game Legends and Letters.[100] Both Ghoul Catchers and Legends and Letters were discontinued in May 2020.[101] In May 2022, Neopets released the construction simulation game Island Builders.[102] In December 2022, Neopets released the match-3 game Faerie's Hope.[103] In Spring 2024, Island Builders was relaunched under the new name Tales of Dacardia.[104][105]
See also
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External links
- Official website
- Neopets at Curlie