New York Show Tickets
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 | A major contributor to this article appears to have a close connection with its subject. (June 2024) |
Private | |
Type of site | Broadway Show Marketing Firm |
|---|---|
| Available in | English |
| Headquarters | New York City , United States |
| Area served |
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| Founder(s) | Noel Turner |
| URL | www |
| Launched | December 1998 |
| Current status | Active |
New York Show Tickets Inc. (NYTIX) was formerly known as New York TV Show Tickets Inc., until a business and name change in 2010.
The organization is currently a New York City-based marketing company that provides services that include Broadway show marketing and Broadway ticket offers.
Former services that were offered were TV show tickets, TV taping marketing, TV audience management, NYC parking offers, restaurants and New York city tours. The company had listings for Broadway shows and television shows, a NYC restaurant guide, articles on TV programs, Broadway theater profiles, and advice on ways that visitors can see New York attractions cheaply.
The organization now only specializes in Broadway shows and theatrical marketing.
Background
The organization began in November 1995 as New York TV Show Tickets Inc. and specialized in recruiting and managing audiences for tapings of TV shows that were recorded in the New York City area. Early TV shows for which they managed the audience included
They were in the midst of a new project with the
New York TV Show Tickets also provided marketing and ticketing services to The Rosie O'Donnell Show and Emeril Lagasse's Emeril Live, both of which are no longer on air.
TV Audience Management
NYTIX recognized that a big problem with many New York-based TV show tapings was effective audience management, since the role of the audience coordinator is most often an entry-level position and therefore has high turnover and poor skills. New York TV Show Tickets attempted to bring some consistency to the TV productions it worked with by helping them maintain some continuity when staff changed and delivering audiences to TV studios.
Verizon's 540 Local Toll Call Phone Lines
In 1986, NYNEX created Public Access Line Ports to serve New York's five boroughs. These PALP's allowed businesses to provide a "virtual" central phone service that wasn't encumbered by equipment or line rental. This system had high limits to the number of calls it could receive at any one time and was perfect for delivering audio information services and billing back the relevant call charges to the subscriber.
Nynex created a variety of PALPs, and one iteration was called a 540 telephone line. nytix took advantage of this service and launched their first 540 line in January 1995 on the line number 212 540 8499. The advent of the internet reduced the profitability and value of 540 lines to Verizon, and in 1998 they discontinued the service. nytix was still receiving calls on their 540 line on the day they stopped the service.
Early Business Content
nytix's 540 line (which is no longer active) provided up-to-date television audience information to people that called in. It provided a centralized method of connecting a TV production to its audience members, so that people would get the day's ticket availability and then be provided with directions to the show of their choice.
The nytix 540 line became very popular and was often receiving over 1000 calls a day from people looking to acquire TV show tickets. With the burgeoning popularity of the internet, nytix switched its services to web-only. In 1998, New York TV Show Tickets also began offering Broadway-related content, which eventually became its main focus. As a result, the company's full name is now rather misleading.
Current And Past Revenue Sources
Today, nytix sells Broadway show tickets and provides discount offers to Broadway shows through an online information guides (accessible through their website) that explain how to get discounted tickets to Broadway shows
Previously the organization provided free tickets to New York-area TV tapings, managed TV show audiences and promoted the tapings of NYC TV show tapings.
Fact Sources
A February 15, 2007
Better Business Bureau Membership
New York Show Tickets, Inc. is currently a member of the New York Metro BBB Better Business Bureau. They are also a member of NYC & Company (Formerly known as New York Convention and Visitors Bureau NYCVB)
References
- ^ Keogh, Bryan (February 15, 2007). "Scoring Seats for a Broadway Show". Wall Street Journal.