Newsletter

Source: Wikipedia, the free encyclopedia.
For other uses, see Newsletter (disambiguation).
Look up newsletter in Wiktionary, the free dictionary.

A newsletter is a

e-mail and can be viewed as spamming if e-mail marketing is sent unsolicited.[1][2][3][4]

The newsletter is the most common form of

serial publication.[5] About two-thirds of newsletters are internal publications, aimed towards employees and volunteers, while about one-third are external publications, aimed towards advocacy or special interest groups.[5]

History

In

friends.[2] By the Middle Ages, they were exchanged between merchant families.[2] Trader's newsletters covered various topics such as the availability and pricing of goods, political news, and other events that would influence trade.[2] These commercial newsletters were in effect, the first "serious" outlet for news publishing, from which evolved newspapers.[2]

The first full "newspaper" was

Nieuwe Tijdingen.[2] By the end of the 17th century, several newspapers were established all across Europe, and were often translated into other languages.[2] By the late 17th century, several governments were censoring newspapers, which harmed their development.[2] Wars, like the Thirty Years' War, also imposed restrictions on trade, which could lead to shortage of paper in addition to censorship.[2]

Government censorship remains in effect in several countries to this day, although several countries now have laws guaranteeing freedom of the press.

Modern newsletters

Modern newsletters are usually created and distributed electronically by companies, organizations or individuals.

Newsletter marketing is a form of direct-to-consumer advertising. This is used by companies that want to send information directly to potential and existing customers.[6] When received unsolicited, they can be seen as spam.

Newsletters are also used by organizations to inform their members of ongoing developments.[7]

Writing and distributing personal newsletters by individuals can be observed since the late 2010s in the advent of social networking services. Due to the way the algorithms on such services work, followers may not see the updates someone posts.

Production

Many paper newsletters are

tabloid paper
.

Until the early 20th century, newsletters were generally produced by letterpress. The development of spirit duplicators and mimeograph machines in the early 20th century made short-run reproduction more economical. In the 1960s, xerographic photocopying became ubiquitous.

See also

References

  1. Cambridge English Dictionary
    , retrieved on 2017-05-18.
  2. ^
    Britannica
    . Retrieved 2019-11-26.
  3. ISBN 978-1-905839-71-1
    .
  4. ^ Best Practices for Developing Effective E-Newsletter Content Archived 2018-01-28 at the Wayback Machine on the website of the University of Washington, retrieved on 2018-05-09.
  5. ^
    ISBN 9781135606077
    .
  6. ^ "What is newsletter marketing and why it's important for ecommerce".
  7. ^ "Editorial Policies for Organizational Newsletters".

Further reading

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