Nice 'n Easy (hair coloring)
Nice ’n Easy is a shampoo-in permanent hair-colouring product for home use. It was introduced in 1965, billed as the first shampoo-in hair colour, with the advertising tagline, “The closer he gets...the better you look.”[1]
Manufactured by
History
In the 1950s, just 7% of American women used hair color (or admitted to doing so), at a time when the common belief was that only actresses, models and other women considered promiscuous altered their natural shade.[3] To help change that attitude, Clairol eschewed celebrities in favor of the average woman for its Miss Clairol and Nice ’n Easy hair color campaigns.[4]
The idea to buck the trend of that era’s advertising style — which emphasized high glamour rather than girl-next-door vignettes — was the brainchild of lead copywriter
References
- ^ Branna, Tom (18 January 2013). "A Colorful History". HAPPI (Rodman Media). Retrieved 10 January 2016.
- ^ Klara, Robert (28 Feb 2013). "How Clairol Hair Color Went From Taboo to New You". Adweek. Retrieved 10 January 2016.
- ^ a b c Thomas Jr, Robert McG. (8 Jun 1998). "Shirley Polykoff, 90, Ad Writer Whose Query Colored A Nation". New York Times. Retrieved 10 January 2016.
- ^ ISBN 9780316086141. Chapter: "True Colors: Hair Dye and the Hidden History of Postwar America"
- ^ a b "Polykoff, Shirley (1908-1998)". AdvertisingAge. 15 Sep 2003. Retrieved 11 January 2016.
External links
- "True Colors" (archived here), article from The New Yorker by Malcolm Gladwell on hair coloring advertising